Air Canada
@aircanada · 61.7K subscribers
travelBookable serviceEvery business filed under Bookable serviceCanadaEvery business filed under Canada
10 posts in the last 12 months, median 1.7K views
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0:30On reconnaît un rythme à chaque voyage
- Hook
- Just says what it is · “On reconnaît un rythme à chaque voyage”
- Goal
- More sales + Seasonal promotion + Increase awareness + Hard Promotion + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:30
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What @aircanada leans on
- Categories
- Business & Finance 1/5Selling, closing, and making money as the subject
- Formats
- Someone else filming 1/5Another person carries the phone and follows the actionPhone on a stand 1/5The phone stays put on a tripod or a shelf
- Hooks
- Just music 3/5A song plays, nobody talksProduct held to camera 2/5The product held up closeJust says what it is 2/5Plainly says what the video is about
- CTAs & Mechanics
- Makes you wait for the answer 1/5Holds back the answer so you keep watching
- Elements
- A title on screen 4/5Titles, headlines, step numbers and name labelsPlain captions 3/5Whole caption lines, the usual kindLogo in the corner 2/5A logo or handle sitting in the cornerSplit screen 2/5The frame cut into panels or windowsHighlighted words 1/5Key words picked out in colourEmoji 1/5Emoji and stickers as punctuationLabels naming things 1/5Text naming each step, item or ingredient
- Voice
- One person narrating 2/5One voice tells it, on camera or over the top
- Goals
- In-house 5/5Made by the business: its team, its staff, its customers' storiesIncrease awareness 4/5Posts that make people know you and like you, nothing to buyLifestyle & Culture 4/5Your people and your world, so viewers feel part of itMore sales 2/5Posts that sell: a price, an offer, the thing itselfSeasonal promotion 2/5Offers with a deadline: this weekend, this season, while it lastsHard Promotion 2/5Sells outright: a price, a deal, join now, book today



