Pampers

@pampers · 572K subscribers

parenting.baby-gearPhysical productUS

34 posts in the last 12 months, median 3K views

Showing 4 videos

  1. A diaper change with no trending audio

    Hook
    Just room sound · “A diaper change with no trending audio”
    Goal
    Increase awareness + Teach something useful + Lifestyle & Culture
    Length
    0:18
    0:18
    Pampers

  2. POV: your diaper always keeps up!

    Hook
    Just music · “POV: your diaper always keeps up!”
    Goal
    Increase awareness + Teach something useful + Lifestyle & Culture
    Who made it
    In-house
    Length
    0:08
    0:08
    Pampers

  3. Make every diaper count with Pampers Rewards

    Hook
    Just music · “Make every diaper count with Pampers Rewards”
    Goal
    More sales + Seasonal promotion + Hard Promotion → Our app
    Who made it
    In-house
    Length
    0:29
    0:29
    Pampers

  4. Because no new parent has ever said… "We have too many diapers"

    Hook
    The text does the talking · “Because no new parent has ever said… "We have too many diapers"”
    Goal
    Increase awareness + Lifestyle & Culture
    Length
    0:15
    0:15
    Pampers

What @pampers leans on

Categories
Relationships & Self 4/4Self-Improvement 4/4
Formats
Phone on a stand 2/4
Hooks
Just music 2/4Just room sound 1/4Product held to camera 1/4A "POV:" caption 1/4Your logo 1/4The text does the talking 1/4
CTAs & Mechanics
"This is so me" 2/4Makes you wait for the answer 1/4
Elements
Logo in the corner 3/4A title on screen 2/4Plain captions 2/4
Goals
Increase awareness 3/4Lifestyle & Culture 3/4Teach something useful 2/4In-house 2/4More sales 1/4Seasonal promotion 1/4Hard Promotion 1/4Our app 1/4