- Hook
- Just room sound
- Goal
- Increase awareness
- Who made it
- In-house
- Length
- 0:29
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San Diego Zoo
@sandiegozoo · 765K subscribers
entertainmentMembership or subscriptionEvery business filed under Membership or subscriptionRetailEvery business filed under RetailLocal venueEvery business filed under Local venueUSEvery business filed under US
139 posts in the last 12 months, median 37.1K views
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- 0:29
0:17- Hook
- Just room sound
- Goal
- More sales + Seasonal promotion + Increase awareness + Hard Promotion + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:17
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0:24- Hook
- Just room sound
- Goal
- More sales + Seasonal promotion + Increase awareness + Hard Promotion + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:24
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0:51Peanut has a very special routine.
- Hook
- Teases a secret · “Peanut has a very special routine.”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:51
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What @sandiegozoo leans on
- Formats
- Phone on a stand 2/4The phone stays put on a tripod or a shelfSomeone else filming 1/4Another person carries the phone and follows the action
- Hooks
- Just room sound 3/4Room noise or ASMR, no talking, no musicTeases a secret 1/4Promises inside knowledge and holds it back
- Elements
- Highlighted words 1/4Key words picked out in colour
- Voice
- One person narrating 1/4One voice tells it, on camera or over the top
- Goals
- Increase awareness 4/4Posts that make people know you and like you, nothing to buyIn-house 4/4Made by the business: its team, its staff, its customers' storiesLifestyle & Culture 3/4Your people and your world, so viewers feel part of itMore sales 2/4Posts that sell: a price, an offer, the thing itselfSeasonal promotion 2/4Offers with a deadline: this weekend, this season, while it lastsHard Promotion 2/4Sells outright: a price, a deal, join now, book today