AMC Theatres

@amctheatres · 505K subscribers

Film & TVRetailMembership or subscriptionLocal venueUS

218 posts in the last 12 months, median 2.7K views

Showing 4 videos
  1. This is maybe one of the most interesting, incredible performances

    Hook
    Promises the result · “This is maybe one of the most interesting, incredible performances”
    Goal
    More sales + Seasonal promotion + Hard Promotion
    Who made it
    In-house
    Length
    0:51
    0:51
  2. The long-awaited conclusion of the viral internet sensation

    Hook
    Split screen · “The long-awaited conclusion of the viral internet sensation”
    Goal
    More sales + Seasonal promotion + Hard Promotion + Content Series
    What it asks
    Tap the link
    Who made it
    In-house
    Length
    0:22
    0:22
  3. In the film, we see that Odysseus is the only one that can string the bow

    Hook
    Asks a question · “In the film, we see that Odysseus is the only one that can string the bow”
    Goal
    More sales + Seasonal promotion + Increase awareness + Hard Promotion
    Who made it
    In-house
    Length
    1:11
    1:11
  4. Show me.

    Hook
    Fast, messy clips · “Show me.”
    Goal
    More sales + Seasonal promotion + Hard Promotion + Content Series
    Who made it
    In-house
    Length
    2:24
    2:24

What @amctheatres leans on

Formats
Split screen 3/4Phone on a stand 1/4
Hooks
Split screen 2/4Promises the result 1/4Asks a question 1/4Emoji and stickers 1/4Fast, messy clips 1/4
CTAs & Mechanics
Makes you wait for the answer 2/4Tap the link 1/4
Elements
A title on screen 3/4Split screen 3/4Plain captions 2/4Emoji 2/4Logo in the corner 2/4Word-by-word captions 1/4
Voice
A real conversation 4/4
Goals
More sales 4/4Seasonal promotion 4/4Hard Promotion 4/4In-house 4/4Content Series 2/4Increase awareness 1/4