Split Screen hook examples

We submitted an Offer in Compromise on your behalf.

Views

1M · as of Oct 23, 2026

Hook

Split Screen · “We submitted an Offer in Compromise on your behalf.”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:38

So if I'm ever on a phone call or recording a video,

Views

4.6M · as of Oct 23, 2026

Hook

Ambient & ASMR · “So if I'm ever on a phone call or recording a video,”

Goal

Authority

Made by

In-House

Length

0:29

POV: Your Wi-fi is fine but your coworkers backgrounds have a mind of their own

Views

28.2K · as of Oct 23, 2026

Hook

In Media Res · “POV: Your Wi-fi is fine but your coworkers backgrounds have a mind of their own”

Goal

Brand Campaign + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:13

Hold ⭕ to make her design faster Press ⏹ to make her stop Tap ✖ to give her a tip

Views

42K · as of Oct 20, 2026

Hook

Music Only · “Hold ⭕ to make her design faster Press ⏹ to make her stop Tap ✖ to give her a tip”

Goal

Authority

Made by

In-House

Length

0:09

unclear · ASR suggests "Nobody told me, nobody told me" but audio classifier detects 0% speech, so wording is unconfirmed

Views

42.2K · as of Oct 20, 2026

Hook

Music Only · “unclear · ASR suggests "Nobody told me, nobody told me" but audio classifier detects 0% speech, so wording is unconfirmed”

Goal

Brand Seeding

Made by

In-House

Length

0:41 · 1 cut

What's your controversial take on coffee?

Views

149.3K · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on coffee?”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:35 · 17 cuts

Listen, I try to be nice. I try to be nice.

Views

5K · as of Oct 20, 2026

Hook

Audience Callout · “Listen, I try to be nice. I try to be nice.”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:12 · 9 cuts

Thank goodness, I got a rear dash camera

Views

2.3K · as of Oct 20, 2026

Hook

Text-Carried · “Thank goodness, I got a rear dash camera”

Goal

Hard Promotion + Brand Seeding

Length

0:21 · 1 cut

HAVE WE GOT A DEAL YES YOU HAVE YEAH WE HAVE A DEAL

Views

32 · as of Oct 23, 2026

Hook

In Media Res · “HAVE WE GOT A DEAL YES YOU HAVE YEAH WE HAVE A DEAL”

Goal

Authority

Made by

In-House

Length

0:42

QUINCEAÑERA UPDO

Views

2.9K · as of Oct 20, 2026

Hook

Music Only · “QUINCEAÑERA UPDO”

Goal

Value + Hard Promotion

Made by

In-House

Length

0:15

We all know LinkedIn is the go-to platform for business owners

Views

3K · as of Oct 23, 2026

Hook

Flat Premise · “We all know LinkedIn is the go-to platform for business owners”

Goal

Value + Hard Promotion

Ask

Watch Next

Made by

In-House

Length

2:16

The location The treatment The results

Views

1.8K · as of Oct 20, 2026

Hook

Music Only · “The location The treatment The results”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:11

My life : Me, booking a hair appointment

Views

907 · as of Oct 20, 2026

Hook

Music Only · “My life : Me, booking a hair appointment”

Goal

Hard Promotion + Brand Campaign

Length

0:17

We submitted an offer to the IRS. They have agreed

Views

955.7K · as of Oct 23, 2026

Hook

Flat Premise · “We submitted an offer to the IRS. They have agreed”

Goal

Brand Campaign

Made by

In-House

Length

0:34

Nothing CEO Reacts to Linus' Headphone (1) Review!

Views

4.1M · as of Oct 23, 2026

Hook

Ambient & ASMR · “Nothing CEO Reacts to Linus' Headphone (1) Review!”

Goal

Authority

Made by

In-House

Length

0:27

POV: Your boss forgets they're not on mute during All Hands

Views

25.1K · as of Oct 23, 2026

Hook

Ambient & ASMR · “POV: Your boss forgets they're not on mute during All Hands”

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:13

WHY IS LATTE ART SO HARD!!? · I CAN HELP! ITS NOT THAT HARD!

Views

2.7K · as of Oct 20, 2026

Hook

Text-Carried · “WHY IS LATTE ART SO HARD!!? · I CAN HELP! ITS NOT THAT HARD!”

Goal

Value + Brand Campaign + Authority → Class or Service

Made by

Staff

Length

0:10 · 3 cuts

FOR YEARS I'VE STRUGGLED WITH ADHD AND ANXIETY

Views

17 · as of Oct 23, 2026

Hook

Confession · “FOR YEARS I'VE STRUGGLED WITH ADHD AND ANXIETY”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

0:53

Inspo: Results:

Views

1.6K · as of Oct 20, 2026

Hook

Music Only · “Inspo: Results:”

Goal

Value + Hard Promotion

Made by

In-House

Length

0:09

Who is the first king of Israel? Saul, David, or Samuel?

Views

1.1K · as of Oct 20, 2026

Hook

Question · “Who is the first king of Israel? Saul, David, or Samuel?”

Goal

Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:15 · 0 cuts

Should we do like a Sales Summer House?

Views

1.8K · as of Oct 23, 2026

Hook

Question · “Should we do like a Sales Summer House?”

Goal

Brand Campaign + Off-Platform Traffic + Series Retention

Ask

Watch Next

Made by

In-House

Length

0:24

EXPERIENCE SUNDAY Service 10 AM CST

Views

2.9K · as of Oct 20, 2026

Hook

Text-Carried · “EXPERIENCE SUNDAY Service 10 AM CST”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

0:43 · 0 cuts

$39,000 TAX DEBT SETTLED FOR $100

Views

316.1K · as of Oct 23, 2026

Hook

Split Screen · “$39,000 TAX DEBT SETTLED FOR $100”

Goal

Hard Promotion

Ask

Link

Made by

In-House

Length

0:45

Carl, CEO, who just basically says like, we're just not going to do a flagship this year.

Views

3.3M · as of Oct 23, 2026

Hook

Stat Drop · “Carl, CEO, who just basically says like, we're just not going to do a flagship this year.”

Goal

Authority

Made by

In-House

Length

0:45

POV: You forgot it's "Bring Your Pet to Meeting" day

Views

7.5K · as of Oct 23, 2026

Hook

Split Screen · “POV: You forgot it's "Bring Your Pet to Meeting" day”

Goal

Brand Campaign + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:13

While most remote team activities are cringe, they are forced family fun.

Views

1.2K · as of Oct 23, 2026

Hook

Breaking News · “While most remote team activities are cringe, they are forced family fun.”

Goal

Lifestyle & Culture + Off-Platform Traffic

Ask

Watch Next

Length

0:37

The amount of money that you guys saved me from having to pay

Views

77.2K · as of Oct 23, 2026

Hook

Confession · “The amount of money that you guys saved me from having to pay”

Goal

Brand Campaign

Made by

In-House

Length

0:33

Nothing CEO Reacts to Mrwhosetheboss' OS Review I do think that Nothing OS is one of the best

Views

1.6M · as of Oct 23, 2026

Hook

Stat Drop · “Nothing CEO Reacts to Mrwhosetheboss' OS Review I do think that Nothing OS is one of the best”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

1:07

When your coworker is actually busy. Chris, did you finish the bug fix?

Views

7.2K · as of Oct 23, 2026

Hook

Question · “When your coworker is actually busy. Chris, did you finish the bug fix?”

Goal

Brand Campaign + Off-Platform Traffic → App

Length

0:11

Mrwhosetheboss Reacts to His Custom Nothing Phone! Oooo!

Views

818.1K · as of Oct 23, 2026

Hook

Split Screen · “Mrwhosetheboss Reacts to His Custom Nothing Phone! Oooo!”

Goal

Authority + Series Retention

Made by

In-House

Length

0:34

$160,000 SETTLED FOR JUST $100. Your total tax liability of $160,000

Views

999 · as of Oct 23, 2026

Hook

Payoff Promise · “$160,000 SETTLED FOR JUST $100. Your total tax liability of $160,000”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:37

POV: Someone forgot to mute their mic before breakfast.

Views

6.6K · as of Oct 23, 2026

Hook

In Media Res · “POV: Someone forgot to mute their mic before breakfast.”

Goal

Brand Campaign + Off-Platform Traffic

Ask

Link

Length

0:13

Nothing CEO Reacts to Phone (4a) Vs Phone (3) Design

Views

635.2K · as of Oct 23, 2026

Hook

Ambient & ASMR · “Nothing CEO Reacts to Phone (4a) Vs Phone (3) Design”

Goal

Brand Campaign

Made by

In-House

Length

0:31

POV: Your boss notices you're on mute— but you're actually just frozen in panic

Views

5.3K · as of Oct 23, 2026

Hook

Ambient & ASMR · “POV: Your boss notices you're on mute— but you're actually just frozen in panic”

Goal

Brand Campaign + Lifestyle & Culture

Ask

Link

Length

0:13

my only real complaint is the wallpapers every single one of them

Views

596.6K · as of Oct 23, 2026

Hook

Breaking News · “my only real complaint is the wallpapers every single one of them”

Goal

Brand Campaign

Length

0:27

POV: You're pitching an idea and accidentally display your desktop. Um, so if everyone can just look at my screen

Views

4.9K · as of Oct 23, 2026

Hook

In Media Res · “POV: You're pitching an idea and accidentally display your desktop. Um, so if everyone can just look at my screen”

Goal

Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:13

Did Nothing Get Lazy Shipping Accessories?!

Views

451.2K · as of Oct 23, 2026

Hook

Stop Doing X · “Did Nothing Get Lazy Shipping Accessories?!”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

0:21

Uh does anyone actually have their pet nearby?

Views

3.3K · as of Oct 23, 2026

Hook

Question · “Uh does anyone actually have their pet nearby?”

Goal

Brand Campaign + Lifestyle & Culture

Ask

Link

Made by

In-House

Length

0:13

I think it's kind of ugly. Really?! Yeah...

Views

399K · as of Oct 23, 2026

Hook

Stop Doing X · “I think it's kind of ugly. Really?! Yeah...”

Goal

Brand Campaign

Made by

In-House

Length

0:24

POV: Your WiFi drops the exact moment your boss expects a presentation

Views

2.6K · as of Oct 23, 2026

Hook

In Media Res · “POV: Your WiFi drops the exact moment your boss expects a presentation”

Goal

Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Length

0:13

Quick check-in, remote, okay? Yeah, all good.

Views

1.4K · as of Oct 23, 2026

Hook

In Media Res · “Quick check-in, remote, okay? Yeah, all good.”

Goal

Hard Promotion + Lifestyle & Culture → App

Length

0:13

Kevin Parker of Tame Impala fame built this

Views

22.2K · as of Oct 23, 2026

Hook

Stat Drop · “Kevin Parker of Tame Impala fame built this”

Goal

Lifestyle & Culture + Off-Platform Traffic

Ask

Watch Next

Made by

In-House

Length

0:20

POV: Boss asked for "rapid delivery," you're ziplining over a canyon 🏞️💨

Views

1.3K · as of Oct 23, 2026

Hook

In Media Res · “POV: Boss asked for "rapid delivery," you're ziplining over a canyon 🏞️💨”

Goal

Hard Promotion + Brand Campaign

Made by

In-House

Length

0:11

Social media links often hide important information inside long video speech.

Views

1.1K · as of Oct 23, 2026

Hook

Audience Callout · “Social media links often hide important information inside long video speech.”

Goal

Value + Off-Platform Traffic

Length

0:27