Canva
@canva · 918K subscribers
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176 posts in the last 12 months, median 3.5K views
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0:30Functional fixedness is essentially this idea that we struggle to see
- Hook
- Just says what it is · “Functional fixedness is essentially this idea that we struggle to see”
- Goal
- More leads + Send them to our site + Show our proof of success
- Who made it
- Creator collab
- Length
- 0:30
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0:45Before Canva, creating a design was incredibly complex and fragmented.
- Hook
- Calls you out · “Before Canva, creating a design was incredibly complex and fragmented.”
- Goal
- Increase awareness + Lifestyle & Culture
- What it asks
- Watch the next one
- Who made it
- In-house
- Length
- 0:45
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What @canva leans on
- Categories
- Tech & AI 2/4Devices, software, and the industry around themRelationships & Self 1/4How to live and relate — dating and relationship coaching, motivation, mindset and mental-health adviceSelf-Improvement 1/4Mindset and behaviour advice — motivational and psychology listicles, mental-health psychoeducation, discipline and habit coaching, including parenting-behaviour clips — not dating advice
- Formats
- Phone on a stand 4/4The phone stays put on a tripod or a shelf
- Hooks
- Just says what it is 3/4Plainly says what the video is aboutCalls you out 1/4Names your problem to your face: "if you ever…"
- CTAs & Mechanics
- "This is so me" 1/4An everyday moment people tag their friends inWatch the next one 1/4Asks you to watch part 2 or the full video
- Elements
- Plain captions 1/4Whole caption lines, the usual kindHighlighted words 1/4Key words picked out in colour
- Voice
- A real conversation 4/4People really talking, recorded on the spot
- Goals
- Increase awareness 3/4Posts that make people know you and like you, nothing to buyLifestyle & Culture 3/4Your people and your world, so viewers feel part of itIn-house 3/4Made by the business: its team, its staff, its customers' storiesMore leads 1/4Posts that get people to message, sign up or tap throughSend them to our site 1/4Points people to your website, blog or newsletterShow our proof of success 1/4Results, credentials and know-how, with nothing to buyCreator collab 1/4Made with or by an outside creator or influencer

