CommBank

@commbank · 29.7K subscribers

Business & FinanceApp or softwareAustralia

33 posts in the last 12 months, median 606 views

Showing 4 videos

  1. How much do I spend in a week living in Outback Australia?

    Hook
    Asks a question · “How much do I spend in a week living in Outback Australia?”
    Goal
    Teach something useful
    Length
    1:07
    1:07
    CommBank

  2. Financial abuse is one of the most common forms of domestic

    Hook
    Just says what it is · “Financial abuse is one of the most common forms of domestic”
    Goal
    Increase awareness + Lifestyle & Culture
    Length
    0:53
    0:53
    CommBank

  3. We're building an Aussie young professional's financial life as a sandwich.

    Hook
    Just says what it is · “We're building an Aussie young professional's financial life as a sandwich.”
    Goal
    Show our proof of success
    Who made it
    In-house
    Length
    1:00
    1:00
    CommBank

  4. Let's find out how much I spend on my typical Sunday reset.

    Hook
    Asks a question · “Let's find out how much I spend on my typical Sunday reset.”
    Goal
    Increase awareness + Lifestyle & Culture
    Length
    0:51
    0:51
    CommBank

What @commbank leans on

Categories
Relationships & Self 1/4Self-Improvement 1/4
Formats
Phone on a stand 4/4Talking to camera 1/4
Hooks
Face up close 3/4Asks a question 2/4Just says what it is 2/4
CTAs & Mechanics
Makes you wait for the answer 1/4"This is so me" 1/4Asks you to decide 1/4
Elements
Plain captions 3/4A title on screen 2/4Logo in the corner 1/4Word-by-word captions 1/4
Voice
A real conversation 3/4One person narrating 2/4
Goals
A customer's story 2/4Increase awareness 2/4Lifestyle & Culture 2/4Teach something useful 1/4Show our proof of success 1/4In-house 1/4