Face First hook examples

Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphics.

335 Shorts · 48 businesses · Visual

Live DialogueTalking HeadFixedOff-Platform TrafficBlock CaptionsContestable ClaimAuthorityValue
  1. Two people each owe the IRS $50,000.

    Views
    1.2M · as of Oct 23, 2026
    Hook
    Withheld Secret · “Two people each owe the IRS $50,000.”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:43
    1.2M views0:43
  2. Opens with: Face First

    Call me crazy, but there's only one right way to make an iced latte. Let me tell

    Views
    2.5M · as of Oct 20, 2026
    Hook
    Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:31 · 5 cuts
    2.5M views0:31
    Series · 2 of 3
  3. CAN YOU MAKE ME YOUR BEST BREAKFAST SANDWICH? ABSOLUTELY.

    Views
    3.5M · as of Oct 20, 2026
    Hook
    In Media Res · “CAN YOU MAKE ME YOUR BEST BREAKFAST SANDWICH? ABSOLUTELY.”
    Goal
    Value + Hard Promotion
    Made by
    In-House
    Length
    1:59
    3.5M views1:59
  4. Opens with: Face First

    THIS MIGHT UPSET SOME PEOPLE THIS MORNING

    Views
    123.1K · as of Oct 20, 2026
    Hook
    Breaking News · “THIS MIGHT UPSET SOME PEOPLE THIS MORNING”
    Goal
    Lifestyle & Culture → Event
    Made by
    In-House
    Length
    1:04 · 10 cuts
    123.1K views1:04
  5. Can i get a "T" on my nail?

    Views
    232.7K · as of Oct 20, 2026
    Hook
    Music Only · “Can i get a "T" on my nail?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Length
    0:12
    232.7K views0:12
  6. If I was in Baywatch and I was running down the beach, I would want to be running in this one.

    Views
    1.9K · as of Oct 23, 2026
    Hook
    Question · “If I was in Baywatch and I was running down the beach, I would want to be running in this one.”
    Goal
    Value + Lifestyle & Culture
    Length
    0:31
    1.9K views0:31
  7. I've been seeing PerfectTed's different matcha flavours everywhere

    Views
    1.3K · as of Oct 23, 2026
    Hook
    Withheld Secret · “I've been seeing PerfectTed's different matcha flavours everywhere”
    Goal
    Lifestyle & Culture
    Ask
    Link
    Length
    0:24
    1.3K views0:24
  8. What is the craziest hair request you've ever gotten?

    Views
    4.5M · as of Oct 20, 2026
    Hook
    In Media Res · “What is the craziest hair request you've ever gotten?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:28
    4.5M views1:28
  9. Opens with: Face First

    So you've joined me here on the rear delt pec fly machine. So there's two different

    Views
    187.8K · as of Oct 19, 2026
    Hook
    Flat Premise · “So you've joined me here on the rear delt pec fly machine. So there's two different”
    Goal
    Value + Authority → Core Offer
    Made by
    Staff
    Length
    0:59 · 4 cuts
    187.8K views0:59
    Series · 2 of 14
  10. Opens with: Face First

    Hey, welcome to Marg River Roasting Co. Let's show you around. All

    Views
    50.9K · as of Oct 20, 2026
    Hook
    Flat Premise · “Hey, welcome to Marg River Roasting Co. Let's show you around. All”
    Goal
    Hard Promotion + Off-Platform Traffic + Authority
    Ask
    Link
    Made by
    Staff
    Length
    0:33 · 2 cuts
    50.9K views0:33
  11. Opens with: Face First

    Hey, stop scrolling. Do you ever feel like you don't know what you're doing in life?

    Views
    78.9K · as of Oct 20, 2026
    Hook
    Stop Doing X · “Hey, stop scrolling. Do you ever feel like you don't know what you're doing in life?”
    Goal
    Value + Hard Promotion
    Length
    0:38 · 1 cut
    78.9K views0:38
  12. Opens with: Face First

    DON'T RUN AFTER MONEY. IF WANT YOUR MARRIAGE TO WORK,

    Views
    618K · as of Oct 20, 2026
    Hook
    Breaking News · “DON'T RUN AFTER MONEY. IF WANT YOUR MARRIAGE TO WORK,”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:48 · 0 cuts
    618K views0:48
  13. Opens with: Face First

    Hi, I'm the first customer of the day. Can I get free fish and chips, please?

    Views
    7.3M · as of Oct 20, 2026
    Hook
    Flat Premise · “Hi, I'm the first customer of the day. Can I get free fish and chips, please?”
    Goal
    Brand Campaign
    Made by
    Staff
    Length
    1:03 · 17 cuts
    7.3M views1:03
  14. Opens with: Face First

    You're where you are for a reason. God puts you around

    Views
    25.8K · as of Oct 20, 2026
    Hook
    Flat Premise · “You're where you are for a reason. God puts you around”
    Goal
    Hard Promotion + Brand Campaign + Off-Platform Traffic
    Made by
    In-House
    Length
    0:17 · 2 cuts
    25.8K views0:17
    Series · 14 of 256
  15. Opens with: Face First

    POV: your favorite coworker is leaving

    Views
    54.4K · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: your favorite coworker is leaving”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:16 · 4 cuts
    54.4K views0:16
  16. You've probably seen JerryRig trying to bend our phones into oblivion, right?

    Views
    1.2M · as of Oct 23, 2026
    Hook
    Stat Drop · “You've probably seen JerryRig trying to bend our phones into oblivion, right?”
    Goal
    Value + Brand Campaign
    Made by
    In-House
    Length
    0:26
    1.2M views0:26
  17. Opens with: Face First

    how do you get so many tips?

    Views
    28.1K · as of Oct 20, 2026
    Hook
    Text-Carried · “how do you get so many tips?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:09 · 3 cuts
    28.1K views0:09
    Series · 30 of 56
  18. So, I've just found this new hair powder.

    Views
    871.8K · as of Oct 23, 2026
    Hook
    Face First · “So, I've just found this new hair powder.”
    Goal
    Brand Campaign
    Length
    0:21
    871.8K views0:21
  19. Opens with: Face First

    HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."

    Views
    31.8K · as of Oct 20, 2026
    Hook
    Flat Premise · “HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."”
    Goal
    Value + Authority → App
    Made by
    Staff
    Length
    1:43 · 0 cuts
    31.8K views1:43
    Series · 1 of 4
  20. Quiero salir con una gata nueva hoy... ya quiero conocer otra.

    Views
    812.5K · as of Oct 23, 2026
    Hook
    Confession · “Quiero salir con una gata nueva hoy... ya quiero conocer otra.”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:46
    812.5K views0:46
    Series · 2 of 16
  21. How to fill out Form W-4: Send this to your employees

    Views
    20.4K · as of Oct 23, 2026
    Hook
    Flat Premise · “How to fill out Form W-4: Send this to your employees”
    Goal
    Authority
    Length
    0:58
    20.4K views0:58
  22. Opens with: Face First

    PRE

    Views
    135K · as of Oct 20, 2026
    Hook
    Music Only · “PRE”
    Goal
    Lifestyle & Culture + Brand Seeding
    Made by
    In-House
    Length
    0:10 · 0 cuts
    135K views0:10
  23. Opens with: Face First

    "Did you take an extra snack?" (note: ASR transcript instead reads "Do you touch my drum set?

    Views
    32.2K · as of Oct 20, 2026
    Hook
    Stop Doing X · “"Did you take an extra snack?" (note: ASR transcript instead reads "Do you touch my drum set?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Length
    0:09 · 3 cuts
    32.2K views0:09
  24. Opens with: Face First

    Yeah, so I'm gonna do family deal for these guys

    Views
    294.6K · as of Oct 20, 2026
    Hook
    Face First · “Yeah, so I'm gonna do family deal for these guys”
    Goal
    Value + Brand Campaign
    Made by
    In-House
    Length
    1:24 · 7 cuts
    294.6K views1:24
  25. Let's make lasagna alla carbonara. Come on everybody!

    Views
    916.2K · as of Oct 20, 2026
    Hook
    Face First · “Let's make lasagna alla carbonara. Come on everybody!”
    Goal
    Brand Campaign + Authority
    Made by
    In-House
    Length
    1:05
    916.2K views1:05
  26. Explaining aftercare to our Gen Z patients

    Views
    19.1K · as of Oct 20, 2026
    Hook
    Stat Drop · “Explaining aftercare to our Gen Z patients”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:11
    19.1K views0:11
  27. Opens with: Face First

    What this worship song says about you

    Views
    10.5K · as of Oct 20, 2026
    Hook
    Face First · “What this worship song says about you”
    Goal
    Value + Authority
    Length
    0:08 · 1 cut
    10.5K views0:08
  28. Opens with: Face First

    When the customer is saying their order at a perfect pace and in the order that the screen goes 😩

    Views
    35.8K · as of Oct 20, 2026
    Hook
    In Media Res · “When the customer is saying their order at a perfect pace and in the order that the screen goes 😩”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:07 · 0 cuts
    35.8K views0:07
    Series · 24 of 30
  29. hey would it be weird if I asked you out??

    Views
    29.7K · as of Oct 20, 2026
    Hook
    Music Only · “hey would it be weird if I asked you out??”
    Goal
    Brand Campaign + Authority
    Made by
    In-House
    Length
    0:11
    29.7K views0:11
  30. Opens with: Face First

    Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

    Views
    6.5K · as of Oct 19, 2026
    Hook
    Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”
    Goal
    Value + Hard Promotion + Authority → Class or Service
    Ask
    Link
    Made by
    Staff
    Length
    0:38 · 4 cuts
    6.5K views0:38
    Series · 4 of 7
  31. Opens with: Face First

    Say it like you mean it, find me,

    Views
    34.8K · as of Oct 20, 2026
    Hook
    Face First · “Say it like you mean it, find me,”
    Goal
    Authority + Brand Seeding
    Length
    1:00 · 1 cut
    34.8K views1:00
  32. Yup, that's me. You're probably wondering how I got here.

    Views
    200.7K · as of Oct 20, 2026
    Hook
    Absurd Premise · “Yup, that's me. You're probably wondering how I got here.”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    1:01
    200.7K views1:01
  33. Opens with: Face First

    What's the weirdest drink order you've gotten recently?

    Views
    329.3K · as of Oct 20, 2026
    Hook
    Question · “What's the weirdest drink order you've gotten recently?”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:40 · 17 cuts
    329.3K views0:40
    Series · 10 of 13
  34. Opens with: Face First

    Okay dad... What do you eat at the restaurant 🤔 Chicken tikka 🍗

    Views
    3.5M · as of Oct 20, 2026
    Hook
    In Media Res · “Okay dad... What do you eat at the restaurant 🤔 Chicken tikka 🍗”
    Goal
    Value + Lifestyle & Culture
    Length
    1:11 · 31 cuts
    3.5M views1:11
  35. Hey Allison founder of poppi here. I'm going to walk you guys through

    Views
    51.9K · as of Oct 23, 2026
    Hook
    Confession · “Hey Allison founder of poppi here. I'm going to walk you guys through”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:51
    51.9K views0:51
  36. WHAT DO YOU THINK YEAH I like it.

    Views
    3.3M · as of Oct 20, 2026
    Hook
    Face First · “WHAT DO YOU THINK YEAH I like it.”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    3:00
    3.3M views3:00
  37. Are you struggling to write copy that actually sells?

    Views
    8.2K · as of Oct 23, 2026
    Hook
    Audience Callout · “Are you struggling to write copy that actually sells?”
    Goal
    Value
    Ask
    Watch Next
    Made by
    In-House
    Length
    1:31
    8.2K views1:31
  38. idk how to style my natural curls

    Views
    1.2K · as of Oct 23, 2026
    Hook
    Music Only · “idk how to style my natural curls”
    Goal
    Value + Hard Promotion
    Length
    0:31
    1.2K views0:31
  39. Opens with: Face First

    Minister T, show me how you flee from sin.

    Views
    4.4K · as of Oct 20, 2026
    Hook
    In Media Res · “Minister T, show me how you flee from sin.”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:33 · 5 cuts
    4.4K views0:33
  40. I'm having so much fun

    Views
    2.5K · as of Oct 20, 2026
    Hook
    Face First · “I'm having so much fun”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:08
    2.5K views0:08
  41. Are you serious? You watch the lecture videos, but can't summarize them?

    Views
    1.2K · as of Oct 23, 2026
    Hook
    Breaking News · “Are you serious? You watch the lecture videos, but can't summarize them?”
    Goal
    Hard Promotion + Brand Campaign
    Made by
    In-House
    Length
    0:10
    1.2K views0:10
  42. Opens with: Face First

    Darkness No Longer Hides · You see, any time the Word of God is not proclaimed with

    Views
    1.7K · as of Oct 20, 2026
    Hook
    Stat Drop · “Darkness No Longer Hides · You see, any time the Word of God is not proclaimed with”
    Goal
    Value + Lifestyle & Culture
    Length
    0:36 · 0 cuts
    1.7K views0:36
  43. Yeah, how do busy barbers lose clients? Well, here's a funny one.

    Views
    2.3K · as of Oct 20, 2026
    Hook
    In Media Res · “Yeah, how do busy barbers lose clients? Well, here's a funny one.”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:19
    2.3K views0:19
  44. Opens with: Face First

    HEY ZAY WHAT YEAR WERE YOU BORN

    Views
    23.9K · as of Oct 20, 2026
    Hook
    In Media Res · “HEY ZAY WHAT YEAR WERE YOU BORN”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:27 · 8 cuts
    23.9K views0:27
  45. Opens with: Face First

    Come with me as I check on the status of the build-out of the coffee shop. Hi,

    Views
    2.3K · as of Oct 20, 2026
    Hook
    Flat Premise · “Come with me as I check on the status of the build-out of the coffee shop. Hi,”
    Goal
    Off-Platform Traffic + Authority + Series Retention
    Ask
    Link
    Made by
    Staff
    Length
    0:39 · 21 cuts
    2.3K views0:39
    Series · 3 of 9
  46. On the 11th of February, we'll be launching Sult in Boots.

    Views
    1.3K · as of Oct 23, 2026
    Hook
    Payoff Promise · “On the 11th of February, we'll be launching Sult in Boots.”
    Goal
    Authority + Series Retention
    Ask
    Watch Next
    Made by
    In-House
    Length
    1:23
    1.3K views1:23
    Series · 2 of 3
  47. Opens with: Face First

    pov you restart the song again because you took too long to get in position

    Views
    4.9K · as of Oct 18, 2026
    Hook
    Text-Carried · “pov you restart the song again because you took too long to get in position”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    UGC
    Length
    0:08 · 0 cuts
    4.9K views0:08
  48. learning new words through my avatar let's learn some new words through my Avatar

    Views
    14.6K · as of Oct 23, 2026
    Hook
    Face First · “learning new words through my avatar let's learn some new words through my Avatar”
    Goal
    Lifestyle & Culture
    Length
    0:58
    14.6K views0:58
  49. Two people each owe the IRS $50,000.

    Views
    862.8K · as of Oct 23, 2026
    Hook
    Question · “Two people each owe the IRS $50,000.”
    Goal
    Hard Promotion + Authority
    Length
    0:43
    862.8K views0:43
  50. Opens with: Face First

    Can I get an iced cappuccino please? · Why do baristas hate

    Views
    1.7M · as of Oct 20, 2026
    Hook
    Question · “Can I get an iced cappuccino please? · Why do baristas hate”
    Goal
    Brand Campaign + Lifestyle & Culture
    Ask
    Comment
    Made by
    Staff
    Length
    0:24 · 2 cuts
    1.7M views0:24
    Series · 5 of 6
  51. Opens with: Face First

    Ignite is our youth service. We had a really blessed time last night.

    Views
    104.3K · as of Oct 20, 2026
    Hook
    Confession · “Ignite is our youth service. We had a really blessed time last night.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:01 · 11 cuts
    104.3K views1:01
  52. MY BEST FRIEND IS A NAIL TECH I NEVER GET A CHANCE TO CHOOSE THE COLOR

    Views
    153.9K · as of Oct 20, 2026
    Hook
    Audience Callout · “MY BEST FRIEND IS A NAIL TECH I NEVER GET A CHANCE TO CHOOSE THE COLOR”
    Goal
    Hard Promotion + Brand Campaign
    Made by
    In-House
    Length
    0:08
    153.9K views0:08
  53. Eric, what is your most popular sandwich right now? Only one

    Views
    1M · as of Oct 20, 2026
    Hook
    Question · “Eric, what is your most popular sandwich right now? Only one”
    Goal
    Value + Hard Promotion
    Made by
    In-House
    Length
    2:15
    1M views2:15
  54. Opens with: Face First

    BRAZIL · What sound does a timer make?

    Views
    26.6K · as of Oct 20, 2026
    Hook
    Question · “BRAZIL · What sound does a timer make?”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:30 · 7 cuts
    26.6K views0:30
    Series · 48 of 56
  55. Opens with: Face First

    IN DATING, FORGIVENESS BREAKS THE TOXIC LOOP.

    Views
    27.3K · as of Oct 20, 2026
    Hook
    Withheld Secret · “IN DATING, FORGIVENESS BREAKS THE TOXIC LOOP.”
    Goal
    Value + Hard Promotion + Lifestyle & Culture
    Length
    2:11 · 2 cuts
    27.3K views2:11
  56. What is the craziest hair request you've ever gotten?

    Views
    882.8K · as of Oct 20, 2026
    Hook
    In Media Res · “What is the craziest hair request you've ever gotten?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:48
    882.8K views1:48
  57. Opens with: Face First

    POV: trying to get the new hire to speak up · That's my purse. Don't be afraid to shout it. That's my

    Views
    34.8K · as of Oct 20, 2026
    Hook
    In Media Res · “POV: trying to get the new hire to speak up · That's my purse. Don't be afraid to shout it. That's my”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:10 · 0 cuts
    34.8K views0:10
  58. Opens with: Face First

    He can't. His mistress is in the church.

    Views
    142.4K · as of Oct 20, 2026
    Hook
    Withheld Secret · “He can't. His mistress is in the church.”
    Goal
    Hard Promotion + Brand Campaign
    Length
    1:53 · 1 cut
    142.4K views1:53
  59. Opens with: Face First

    Are you sitting in or taking away? · Yes

    Views
    32.1K · as of Oct 20, 2026
    Hook
    Text-Carried · “Are you sitting in or taking away? · Yes”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:11 · 6 cuts
    32.1K views0:11
    Series · 26 of 30
  60. Lets make a pizza

    Views
    717.1K · as of Oct 20, 2026
    Hook
    Flat Premise · “Lets make a pizza”
    Goal
    Brand Campaign + Lifestyle & Culture
    Length
    0:46
    717.1K views0:46

The company it keeps

Often paired with

  • Live Dialogue in 295 of 335
  • Talking Head in 88 of 335
  • Fixed in 212 of 335
  • Off-Platform Traffic in 70 of 335
  • Block Captions in 198 of 335
  • Contestable Claim in 80 of 335
  • Authority in 122 of 335
  • Value in 118 of 335

Who uses it most

More Hooks

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