THIS IS NOT OUR SMALLEST DIAPER
- Hook
- Breaking news voice · “THIS IS NOT OUR SMALLEST DIAPER”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- Creator collab
- Length
- 0:10
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Huggies® Brand
@huggies · 48K subscribers
parenting.baby-gearEvery business filed under parenting.baby-gearPhysical productEvery business filed under Physical productUSEvery business filed under US
400 posts in the last 12 months, median 2K views
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- 0:10
0:10THIS IS NOT OUR SMALLEST DIAPER
- Hook
- Just music · “THIS IS NOT OUR SMALLEST DIAPER”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- Creator collab
- Length
- 0:10
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0:08The smallest diaper vs. 5 everyday items
- Hook
- Just music · “The smallest diaper vs. 5 everyday items”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:08
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0:12every diaper size my baby has worn so far
- Hook
- Just music · “every diaper size my baby has worn so far”
- Goal
- Increase awareness
- Length
- 0:12
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0:13POV: thoughts you have after baby. I made you. How did I make you? I have to feed you again
- Hook
- Calls you out · “POV: thoughts you have after baby. I made you. How did I make you? I have to feed you again”
- Goal
- Increase awareness
- Length
- 0:13
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What @huggies leans on
- Categories
- Relationships & Self 4/5How to live and relate — dating and relationship coaching, motivation, mindset and mental-health adviceSelf-Improvement 4/5Mindset and behaviour advice — motivational and psychology listicles, mental-health psychoeducation, discipline and habit coaching, including parenting-behaviour clips — not dating adviceEntertainment & Media 1/5Creator-format entertainment: comedy, stunts, interviews, storytimeSketch Comedy 1/5Scripted acted comedy: family, mom-life, school, workplace, POV skits — not street-captured or AI formats
- Formats
- Phone on a stand 2/5The phone stays put on a tripod or a shelfHands only, showing the work 2/5Hands making, pouring or fixing, no faceSomeone else filming 1/5Another person carries the phone and follows the actionVlog 1/5Your day, filmed on the phone in your handHolding the phone, facing me 1/5Someone holds the phone out and talks to it
- Hooks
- Just music 3/5A song plays, nobody talksProduct held to camera 2/5The product held up closeBreaking news voice 1/5Announces it like news: new, just in, finallyCalls you out 1/5Names your problem to your face: "if you ever…"
- CTAs & Mechanics
- Makes you wait for the answer 3/5Holds back the answer so you keep watching"This is so me" 2/5An everyday moment people tag their friends in
- Elements
- Plain captions 3/5Whole caption lines, the usual kindA title on screen 3/5Titles, headlines, step numbers and name labelsEmoji 1/5Emoji and stickers as punctuation
- Voice
- One person narrating 1/5One voice tells it, on camera or over the topA real conversation 1/5People really talking, recorded on the spot
- Goals
- Increase awareness 5/5Posts that make people know you and like you, nothing to buyLifestyle & Culture 3/5Your people and your world, so viewers feel part of itCreator collab 2/5Made with or by an outside creator or influencerIn-house 1/5Made by the business: its team, its staff, its customers' storiesA customer's story 1/5A customer on why they come and what changed