Selfie video examples

POV: you only have one take...

Views

12.6M · as of Oct 23, 2026

Hook

Music Only · “POV: you only have one take...”

Goal

Brand Campaign

Made by

In-House

Length

0:16

WHAT HAIR TREND SHOULD BE BANNED

Views

5.8M · as of Oct 20, 2026

Hook

Question · “WHAT HAIR TREND SHOULD BE BANNED”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

1:28

Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars

Views

137.9K · as of Oct 20, 2026

Hook

Stat Drop · “Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars”

Goal

Value + Lifestyle & Culture + Authority

Made by

Staff

Length

2:03 · 39 cuts

Christmas has a way of calling people home.

Views

76K · as of Oct 20, 2026

Hook

Confession · “Christmas has a way of calling people home.”

Goal

Hard Promotion

Made by

In-House

Length

0:50 · 1 cut

Hey, stop scrolling. Do you ever feel like you don't know what you're doing in life?

Views

78.9K · as of Oct 20, 2026

Hook

Stop Doing X · “Hey, stop scrolling. Do you ever feel like you don't know what you're doing in life?”

Goal

Value + Hard Promotion

Length

0:38 · 1 cut

What's your favorite food? Pizza. Why...

Views

30.5K · as of Oct 20, 2026

Hook

Absurd Premise · “What's your favorite food? Pizza. Why...”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:09 · 3 cuts

Saving tasks for tomorrow's openers but remembering I AM tomorrow's opener

Views

73.4K · as of Oct 20, 2026

Hook

Text-Carried · “Saving tasks for tomorrow's openers but remembering I AM tomorrow's opener”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:10 · 0 cuts

Views

95.9K · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:10

what's the weirdest drink order you've gotten recently?

Views

561.2K · as of Oct 20, 2026

Hook

Question · “what's the weirdest drink order you've gotten recently?”

Goal

Brand Campaign

Made by

Staff

Length

0:26 · 7 cuts

"Did you take an extra snack?" (note: ASR transcript instead reads "Do you touch my drum set?

Views

32.2K · as of Oct 20, 2026

Hook

Stop Doing X · “"Did you take an extra snack?" (note: ASR transcript instead reads "Do you touch my drum set?”

Goal

Brand Campaign + Lifestyle & Culture

Length

0:09 · 3 cuts

Enjoy your coworkers because they could be gone in the blind of an eye

Views

31.9K · as of Oct 20, 2026

Hook

Text-Carried · “Enjoy your coworkers because they could be gone in the blind of an eye”

Goal

Brand Campaign

Made by

Staff

Length

0:08 · 0 cuts

DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...

Views

187.9K · as of Oct 20, 2026

Hook

Breaking News · “DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...”

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

1:06 · 37 cuts

Nails I've done and how much they cost...

Views

27.6K · as of Oct 20, 2026

Hook

Music Only · “Nails I've done and how much they cost...”

Goal

Hard Promotion + Authority

Length

0:13

Views

30.1K · as of Oct 20, 2026

Hook

Music Only

Goal

Value + Brand Campaign → Core Offer

Made by

Staff

Length

0:45 · 5 cuts

Guys, we're on set right now, and we're so nervous

Views

48.3K · as of Oct 23, 2026

Hook

Breaking News · “Guys, we're on set right now, and we're so nervous”

Goal

Brand Campaign + Series Retention

Length

0:24

Heard about no taxes on tips? We have a huge new tax update

Views

5.7K · as of Oct 23, 2026

Hook

Question · “Heard about no taxes on tips? We have a huge new tax update”

Goal

Authority

Length

0:59

Whoever said ‘A haircut can’t change your life!’ 🥴

Views

6.7K · as of Oct 20, 2026

Hook

Music Only · “Whoever said ‘A haircut can’t change your life!’ 🥴”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:17

Views

36.5K · as of Oct 20, 2026

Hook

Music Only

Goal

Series Retention → Event

Made by

In-House

Length

0:08 · 0 cuts

Excuse me? All the ice is melted?

Views

4.8K · as of Oct 20, 2026

Hook

Absurd Premise · “Excuse me? All the ice is melted?”

Goal

Hard Promotion + Brand Campaign

Made by

UGC

Length

0:18 · 5 cuts

$100 or Hair Make Over. Excuse me, do you have a moment? How long have you been growing your hair?

Views

48K · as of Oct 20, 2026

Hook

Flat Premise · “$100 or Hair Make Over. Excuse me, do you have a moment? How long have you been growing your hair?”

Goal

Brand Campaign + Authority

Made by

In-House

Length

0:35

This is the simplest way to get good coffee anywhere, whether you're traveling, camping,

Views

1.8K · as of Oct 20, 2026

Hook

Flat Premise · “This is the simplest way to get good coffee anywhere, whether you're traveling, camping,”

Goal

Value + Off-Platform Traffic

Ask

Link

Made by

Staff

Length

0:24 · 7 cuts

While doing dumbbell rows, do you feel more on the biceps instead of your back?

Views

1.2K · as of Oct 19, 2026

Hook

Question · “While doing dumbbell rows, do you feel more on the biceps instead of your back?”

Goal

Value + Authority + Brand Seeding → Class or Service

Made by

Staff

Length

0:44 · 4 cuts

Why does one class need so many different sources 😭 Bro, there is

Views

1K · as of Oct 23, 2026

Hook

Audience Callout · “Why does one class need so many different sources 😭 Bro, there is”

Goal

Value

Ask

Link

Length

0:26

You discovered a hack for the thicker, fuller, fluffier brows...

Views

1.7K · as of Oct 20, 2026

Hook

Music Only · “You discovered a hack for the thicker, fuller, fluffier brows...”

Goal

Value

Length

0:14

learning new words through my avatar let's learn some new words through my Avatar

Views

14.6K · as of Oct 23, 2026

Hook

Face First · “learning new words through my avatar let's learn some new words through my Avatar”

Goal

Lifestyle & Culture

Length

0:58

is this a clean lat pull down?

Views

4K · as of Oct 21, 2026

Hook

Music Only · “is this a clean lat pull down?”

Goal

Value + Lifestyle & Culture → Core Offer

Made by

In-House

Length

0:09

Hi, can you get some battered chocolate brownies please?

Views

125.7K · as of Oct 20, 2026

Hook

In Media Res · “Hi, can you get some battered chocolate brownies please?”

Goal

Brand Campaign + Authority

Made by

In-House

Length

1:02 · 17 cuts

Excuse me, you're very good-looking. What's your name?

Views

2K · as of Oct 20, 2026

Hook

Question · “Excuse me, you're very good-looking. What's your name?”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:23 · 6 cuts

What is an easy school hairstyle? Before you go to bed...

Views

4.4M · as of Oct 20, 2026

Hook

In Media Res · “What is an easy school hairstyle? Before you go to bed...”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

0:50

Sea salt vs wind

Views

2.1M · as of Oct 23, 2026

Hook

Music Only · “Sea salt vs wind”

Goal

Value + Lifestyle & Culture

Made by

In-House

Length

0:15

how do you get so many tips?

Views

28.1K · as of Oct 20, 2026

Hook

Text-Carried · “how do you get so many tips?”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:09 · 3 cuts

"You're..." (cut off)

Views

27.7K · as of Oct 20, 2026

Hook

Text-Carried · “"You're..." (cut off)”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:13 · 2 cuts

What this worship song says about you

Views

10.5K · as of Oct 20, 2026

Hook

Face First · “What this worship song says about you”

Goal

Value + Authority

Length

0:08 · 1 cut

When the customer is saying their order at a perfect pace and in the order that the screen goes 😩

Views

35.8K · as of Oct 20, 2026

Hook

In Media Res · “When the customer is saying their order at a perfect pace and in the order that the screen goes 😩”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:07 · 0 cuts

Hey can you cut this for me

Views

23.9K · as of Oct 20, 2026

Hook

Text-Carried · “Hey can you cut this for me”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:06 · 1 cut

DO PEOPLE LIKE ME EVEN GO TO CHURCH???

Views

12.4K · as of Oct 20, 2026

Hook

Face First · “DO PEOPLE LIKE ME EVEN GO TO CHURCH???”

Goal

Hard Promotion

Length

0:37 · 5 cuts

What's the weirdest drink order you've gotten recently?

Views

329.3K · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order you've gotten recently?”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:40 · 17 cuts

"5am - 12am" as a cafe owner

Views

81.7K · as of Oct 20, 2026

Hook

Text-Carried · “"5am - 12am" as a cafe owner”

Goal

Lifestyle & Culture + Authority

Ask

Comment

Made by

Staff

Length

1:14 · 32 cuts

I might have the only coffee shop in the world that doesn't have a front door

Views

5.7K · as of Oct 20, 2026

Hook

Payoff Promise · “I might have the only coffee shop in the world that doesn't have a front door”

Goal

Lifestyle & Culture + Off-Platform Traffic + Series Retention → App

Ask

Link

Made by

Staff

Length

0:30 · 8 cuts

Listen up, soda drinkers. Did you know that you consume this much sugar

Views

29.7K · as of Oct 23, 2026

Hook

Breaking News · “Listen up, soda drinkers. Did you know that you consume this much sugar”

Goal

Hard Promotion

Made by

In-House

Length

0:27

Coffee is 98% water, so if your water is tasting bad, your

Views

1.6K · as of Oct 20, 2026

Hook

Breaking News · “Coffee is 98% water, so if your water is tasting bad, your”

Goal

Value + Authority

Made by

Staff

Length

0:14 · 1 cut

NEWS

Views

3K · as of Oct 20, 2026

Hook

Music Only · “NEWS”

Goal

Value + Authority + Brand Seeding

Ask

Comment

Made by

Staff

Length

0:24 · 0 cuts

Views

4.4K · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Seeding

Made by

Staff

Length

0:57 · 11 cuts

¿Ya eres nivel intermedio en inglés pero te hace falta con quién practicar?

Views

13.7K · as of Oct 23, 2026

Hook

Audience Callout · “¿Ya eres nivel intermedio en inglés pero te hace falta con quién practicar?”

Goal

Value + Hard Promotion

Ask

Link

Length

0:22

4 kids, 2 sugar daddies, 3 businesses... and all she wants is a blowout to escape for a bit

Views

1.1K · as of Oct 20, 2026

Hook

Music Only · “4 kids, 2 sugar daddies, 3 businesses... and all she wants is a blowout to escape for a bit”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:10

When I first launched my business, I had no idea that I could qualify for thousands in savings.

Views

888 · as of Oct 23, 2026

Hook

Confession · “When I first launched my business, I had no idea that I could qualify for thousands in savings.”

Goal

Value + Hard Promotion

Length

1:31

You see the healing above. That's

Views

6.2K · as of Oct 20, 2026

Hook

Breaking News · “You see the healing above. That's”

Goal

Lifestyle & Culture + Authority + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

For years I felt guilty at work because I wasn't with my girls.

Views

3.2K · as of Oct 20, 2026

Hook

Music Only · “For years I felt guilty at work because I wasn't with my girls.”

Goal

Brand Campaign + Authority

Made by

In-House

Length

0:17

WHAT'S A CRAZY FACT ABOUT HAIR?

Views

2.8M · as of Oct 20, 2026

Hook

In Media Res · “WHAT'S A CRAZY FACT ABOUT HAIR?”

Goal

Authority

Made by

In-House

Length

0:37

BRAZIL · What sound does a timer make?

Views

26.6K · as of Oct 20, 2026

Hook

Question · “BRAZIL · What sound does a timer make?”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:30 · 7 cuts

Pastors the day after Easter: · You guys, how are you feeling? I feel good. Oh my gosh, positive energy, I love that.

Views

24.8K · as of Oct 20, 2026

Hook

Motion Cold-Open · “Pastors the day after Easter: · You guys, how are you feeling? I feel good. Oh my gosh, positive energy, I love that.”

Goal

Brand Campaign + Lifestyle & Culture

Length

0:12 · 5 cuts

Are you sitting in or taking away? · Yes

Views

32.1K · as of Oct 20, 2026

Hook

Text-Carried · “Are you sitting in or taking away? · Yes”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:11 · 6 cuts

i haven't pooped in 3 days · what would you make to make me poop?

Views

201.8K · as of Oct 20, 2026

Hook

Breaking News · “i haven't pooped in 3 days · what would you make to make me poop?”

Goal

Value + Brand Campaign

Made by

Staff

Length

0:37 · 24 cuts

My Pastor just said something very mean to me

Views

1.8K · as of Oct 20, 2026

Hook

Text-Carried · “My Pastor just said something very mean to me”

Goal

Brand Campaign

Length

0:10 · 1 cut

When the guest starts getting creative with their order and it's sounding like your next meal shift 🙂

Views

4.5K · as of Oct 20, 2026

Hook

Text-Carried · “When the guest starts getting creative with their order and it's sounding like your next meal shift 🙂”

Goal

Brand Campaign + Authority

Made by

Staff

Length

0:09 · 0 cuts

DIML · 28yo cafe owner

Views

31.7K · as of Oct 20, 2026

Hook

Text-Carried · “DIML · 28yo cafe owner”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

1:03 · 42 cuts

Do you like free cookies? Well, come and celebrate with us right here in

Views

1.5K · as of Oct 20, 2026

Hook

Question · “Do you like free cookies? Well, come and celebrate with us right here in”

Goal

Hard Promotion

Made by

Staff

Length

0:13 · 0 cuts

my name is Jaden and I think if it's your first time coming to church for Easter

Views

2.1K · as of Oct 20, 2026

Hook

Audience Callout · “my name is Jaden and I think if it's your first time coming to church for Easter”

Goal

Value + Lifestyle & Culture

Length

0:41 · 8 cuts

Come with me as I check on the status of the build-out of the coffee shop. Hi,

Views

2.3K · as of Oct 20, 2026

Hook

Flat Premise · “Come with me as I check on the status of the build-out of the coffee shop. Hi,”

Goal

Off-Platform Traffic + Authority + Series Retention

Ask

Link

Made by

Staff

Length

0:39 · 21 cuts

Views

2.2K · as of Oct 20, 2026

Hook

Music Only

Goal

Value + Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:18 · 0 cuts