NerdWallet

@nerdwallet · 306K subscribers

Business & FinancemediaUS

111 posts in the last 12 months, median 3.6K views

Showing 5 videos

  1. MERGING BANK ACCOUNTS WHEN GETTING MARRIED

    Hook
    Just says what it is · “MERGING BANK ACCOUNTS WHEN GETTING MARRIED”
    Goal
    Increase awareness + Lifestyle & Culture
    Who made it
    In-house
    Length
    0:56
    0:56
    NerdWallet

  2. He uses a coupon on the first date

    Hook
    Calls you out · “He uses a coupon on the first date”
    Goal
    Increase awareness + Lifestyle & Culture
    Who made it
    In-house
    Length
    1:06
    1:06
    NerdWallet

  3. He buys a car off Facebook Marketplace.

    Hook
    Just says what it is · “He buys a car off Facebook Marketplace.”
    Goal
    Increase awareness + Lifestyle & Culture
    Who made it
    In-house
    Length
    0:46
    0:46
    NerdWallet

  4. Normalize living below our means

    Hook
    Just music · “Normalize living below our means”
    Goal
    Increase awareness + Lifestyle & Culture + Show our proof of success
    Length
    0:27
    0:27
    NerdWallet

  5. 3 things to know before hiring a financial advisor. Three things I've learned about financial advisors.

    Hook
    The finished result · “3 things to know before hiring a financial advisor. Three things I've learned about financial advisors.”
    Goal
    More leads + Send them to our site + Show our proof of success
    What it asks
    Tap the link
    Length
    0:37
    0:37
    NerdWallet

What @nerdwallet leans on

Categories
Relationships & Self 2/5Entertainment & Media 1/5Sketch Comedy 1/5
Formats
Phone on a stand 3/5Someone else filming 2/5
Hooks
Just says what it is 2/5The finished result 2/5Calls you out 1/5Product held to camera 1/5Just music 1/5
CTAs & Mechanics
Says something you'll argue with 3/5"This is so me" 2/5Tap the link 1/5
Elements
Plain captions 5/5A title on screen 2/5Word-by-word captions 1/5
Voice
A real conversation 4/5
Goals
Increase awareness 4/5Lifestyle & Culture 4/5In-house 3/5Show our proof of success 2/5More leads 1/5Send them to our site 1/5