Contestable Claim examples

A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdown.

198 Shorts · 45 businesses · Mechanics

Color-Pop KeywordsLive DialogueKaraoke CaptionFace FirstStop Doing XAuthorityBreaking NewsIn-House
  1. Should she have taken the $100? Excuse me, hi. What is the hair color you would never ever get? Red.

    Views
    24.2M · as of Oct 20, 2026
    Hook
    Stop Doing X · “Should she have taken the $100? Excuse me, hi. What is the hair color you would never ever get? Red.”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:36
    24.2M views0:36
    Series · 1 of 6
  2. Why I charged her half price !

    Views
    10.5M · as of Oct 20, 2026
    Hook
    Flat Premise · “Why I charged her half price !”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    1:55
    10.5M views1:55
  3. How The Cafe Sounds When Everyone's On Aux · Kay

    Views
    385K · as of Oct 20, 2026
    Hook
    Text-Carried · “How The Cafe Sounds When Everyone's On Aux · Kay”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:32 · 9 cuts
    385K views0:32
    Series · 23 of 56
  4. Call me crazy, but there's only one right way to make an iced latte. Let me tell

    Views
    2.5M · as of Oct 20, 2026
    Hook
    Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:31 · 5 cuts
    2.5M views0:31
    Series · 2 of 3
  5. Nothing CEO ROASTS CMF "Foldable Phone"

    Views
    9.5M · as of Oct 23, 2026
    Hook
    Ambient & ASMR · “Nothing CEO ROASTS CMF "Foldable Phone"”
    Goal
    Brand Campaign + Brand Seeding
    Made by
    In-House
    Length
    0:48
    9.5M views0:48
  6. rank our Charli XCX VIBES suit snatch

    Views
    1.5M · as of Oct 23, 2026
    Hook
    Flat Premise · “rank our Charli XCX VIBES suit snatch”
    Goal
    Authority
    Ask
    Comment
    Length
    0:56
    1.5M views0:56
  7. I went to Google and I asked

    Views
    2.1M · as of Oct 20, 2026
    Hook
    Withheld Secret · “I went to Google and I asked”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    2:49 · 6 cuts
    2.1M views2:49
  8. When I'm talking about encountering Jesus today

    Views
    143.4K · as of Oct 20, 2026
    Hook
    Flat Premise · “When I'm talking about encountering Jesus today”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:55 · 12 cuts
    143.4K views0:55
  9. CAN YOU MAKE ME YOUR BEST BREAKFAST SANDWICH? ABSOLUTELY.

    Views
    3.5M · as of Oct 20, 2026
    Hook
    In Media Res · “CAN YOU MAKE ME YOUR BEST BREAKFAST SANDWICH? ABSOLUTELY.”
    Goal
    Value + Hard Promotion
    Made by
    In-House
    Length
    1:59
    3.5M views1:59
  10. Can i get a "T" on my nail?

    Views
    232.7K · as of Oct 20, 2026
    Hook
    Music Only · “Can i get a "T" on my nail?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Length
    0:12
    232.7K views0:12
  11. WHAT HAIR TREND SHOULD BE BANNED

    Views
    5.8M · as of Oct 20, 2026
    Hook
    Question · “WHAT HAIR TREND SHOULD BE BANNED”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    1:28
    5.8M views1:28
  12. Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars

    Views
    137.9K · as of Oct 20, 2026
    Hook
    Stat Drop · “Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars”
    Goal
    Value + Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    2:03 · 39 cuts
    137.9K views2:03
    Series · 4 of 4
  13. and you can definitely tell the women who designed this swimwear

    Views
    1.5K · as of Oct 23, 2026
    Hook
    Withheld Secret · “and you can definitely tell the women who designed this swimwear”
    Goal
    Lifestyle & Culture
    Length
    0:26
    1.5K views0:26
  14. Hey Toni! What's the most popular Filipino food?

    Views
    1.4M · as of Oct 20, 2026
    Hook
    In Media Res · “Hey Toni! What's the most popular Filipino food?”
    Goal
    Value
    Length
    0:54
    1.4M views0:54
  15. Alright, so your total is going to be $7. Okay, cool. I'm just paying cash

    Views
    136.1K · as of Oct 20, 2026
    Hook
    In Media Res · “Alright, so your total is going to be $7. Okay, cool. I'm just paying cash”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:20 · 0 cuts
    136.1K views0:20
  16. Views
    31.5K · as of Oct 20, 2026
    Hook
    Product In Hand
    Goal
    Hard Promotion + Series Retention
    Length
    0:10 · 0 cuts
    31.5K views0:10
  17. Quiero salir con una gata nueva hoy... ya quiero conocer otra.

    Views
    812.5K · as of Oct 23, 2026
    Hook
    Confession · “Quiero salir con una gata nueva hoy... ya quiero conocer otra.”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:46
    812.5K views0:46
    Series · 2 of 16
  18. I was thinking of a buzz cut, but I know my hairline's kind of cooked

    Views
    26.3K · as of Oct 20, 2026
    Hook
    Confession · “I was thinking of a buzz cut, but I know my hairline's kind of cooked”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:33
    26.3K views0:33
  19. It's so nice out! We should go lay by the pool

    Views
    27.1K · as of Oct 20, 2026
    Hook
    “It's so nice out! We should go lay by the pool”
    Goal
    Value + Brand Campaign
    Made by
    In-House
    Length
    0:09
    27.1K views0:09
  20. Views
    34.5K · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Brand Campaign + Lifestyle & Culture
    Length
    0:09 · 1 cut
    34.5K views0:09
  21. Views
    13.7K · as of Oct 23, 2026
    Hook
    Ambient & ASMR
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:18
    13.7K views0:18
  22. Yeah, so I'm gonna do family deal for these guys

    Views
    294.6K · as of Oct 20, 2026
    Hook
    Face First · “Yeah, so I'm gonna do family deal for these guys”
    Goal
    Value + Brand Campaign
    Made by
    In-House
    Length
    1:24 · 7 cuts
    294.6K views1:24
  23. What's your controversial take on breakfast? I think sweet cream cheese on a salty

    Views
    475.5K · as of Oct 20, 2026
    Hook
    Stop Doing X · “What's your controversial take on breakfast? I think sweet cream cheese on a salty”
    Goal
    Authority
    Made by
    Staff
    Length
    0:37 · 10 cuts
    475.5K views0:37
    Series · 9 of 16
  24. Let's make lasagna alla carbonara. Come on everybody!

    Views
    916.2K · as of Oct 20, 2026
    Hook
    Face First · “Let's make lasagna alla carbonara. Come on everybody!”
    Goal
    Brand Campaign + Authority
    Made by
    In-House
    Length
    1:05
    916.2K views1:05
  25. warming up to carry the weight of being the best nail salon in Phoenix

    Views
    32.7K · as of Oct 20, 2026
    Hook
    Music Only · “warming up to carry the weight of being the best nail salon in Phoenix”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:10
    32.7K views0:10
  26. Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

    Views
    6.5K · as of Oct 19, 2026
    Hook
    Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”
    Goal
    Value + Hard Promotion + Authority → Class or Service
    Ask
    Link
    Made by
    Staff
    Length
    0:38 · 4 cuts
    6.5K views0:38
    Series · 4 of 7
  27. Coffee facts that sound fake but are actually true

    Views
    25.6K · as of Oct 20, 2026
    Hook
    Flat Premise · “Coffee facts that sound fake but are actually true”
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:29 · 13 cuts
    25.6K views0:29
    Series · 4 of 10
  28. And they're not burnt, because you have people out there look burnt.

    Views
    4.3M · as of Oct 20, 2026
    Hook
    Flat Premise · “And they're not burnt, because you have people out there look burnt.”
    Goal
    Value + Authority
    Made by
    In-House
    Length
    1:06
    4.3M views1:06
  29. Views
    44.8K · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:09 · 0 cuts
    44.8K views0:09
  30. Heard about no taxes on tips? We have a huge new tax update

    Views
    5.7K · as of Oct 23, 2026
    Hook
    Question · “Heard about no taxes on tips? We have a huge new tax update”
    Goal
    Authority
    Length
    0:59
    5.7K views0:59
  31. This hot honey traybake is so easy to make. You just

    Views
    11K · as of Oct 19, 2026
    Hook
    Flat Premise · “This hot honey traybake is so easy to make. You just”
    Goal
    Lifestyle & Culture + Series Retention
    Made by
    In-House
    Length
    0:39 · 9 cuts
    11K views0:39
    Series · 13 of 26
  32. Alright here's the bowl. Alright there is a bit too many bean sprouts

    Views
    63K · as of Oct 20, 2026
    Hook
    In Media Res · “Alright here's the bowl. Alright there is a bit too many bean sprouts”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:29 · 5 cuts
    63K views0:29
  33. HI CAN SOME FISH CHIPS WITH SALT AND VINEGAR ON PLEASE OF COURSE YOU CAN

    Views
    708.3K · as of Oct 20, 2026
    Hook
    In Media Res · “HI CAN SOME FISH CHIPS WITH SALT AND VINEGAR ON PLEASE OF COURSE YOU CAN”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    1:06 · 17 cuts
    708.3K views1:06
    Series · 23 of 43
  34. How MONTE won beauty's biggest award...

    Views
    148.1K · as of Oct 23, 2026
    Hook
    Payoff Promise · “How MONTE won beauty's biggest award...”
    Goal
    Authority
    Made by
    In-House
    Length
    0:52
    148.1K views0:52
  35. Most brands are redesigning way too often,

    Views
    5.2K · as of Oct 23, 2026
    Hook
    Confession · “Most brands are redesigning way too often,”
    Goal
    Authority
    Made by
    In-House
    Length
    0:35
    5.2K views0:35
    Series · 8 of 9
  36. HE WANTED WHAT GOD HAD, BUT HE DIDN'T WANT GOD.

    Views
    2.8K · as of Oct 20, 2026
    Hook
    Withheld Secret · “HE WANTED WHAT GOD HAD, BUT HE DIDN'T WANT GOD.”
    Goal
    Value + Off-Platform Traffic
    Made by
    In-House
    Length
    0:26 · 2 cuts
    2.8K views0:26
    Series · 18 of 256
  37. If you've ever tried to pour evenly from a regular kettle, you know how messy

    Views
    1.8K · as of Oct 20, 2026
    Hook
    Audience Callout · “If you've ever tried to pour evenly from a regular kettle, you know how messy”
    Goal
    Value + Authority
    Made by
    In-House
    Length
    0:16 · 3 cuts
    1.8K views0:16
  38. NEWS

    Views
    3K · as of Oct 20, 2026
    Hook
    Music Only · “NEWS”
    Goal
    Value + Authority + Brand Seeding
    Ask
    Comment
    Made by
    Staff
    Length
    0:24 · 0 cuts
    3K views0:24
    Series · 3 of 4
  39. Darkness No Longer Hides · You see, any time the Word of God is not proclaimed with

    Views
    1.7K · as of Oct 20, 2026
    Hook
    Stat Drop · “Darkness No Longer Hides · You see, any time the Word of God is not proclaimed with”
    Goal
    Value + Lifestyle & Culture
    Length
    0:36 · 0 cuts
    1.7K views0:36
  40. Do you think I'm stupid? No sir. You had hours of material

    Views
    980 · as of Oct 23, 2026
    Hook
    Breaking News · “Do you think I'm stupid? No sir. You had hours of material”
    Goal
    Hard Promotion
    Length
    0:10
    980 views0:10
  41. How can I allow the aftershock of the resurrection to really change

    Views
    1.9K · as of Oct 20, 2026
    Hook
    Stop Doing X · “How can I allow the aftershock of the resurrection to really change”
    Goal
    Brand Campaign + Authority
    Length
    1:22 · 6 cuts
    1.9K views1:22
  42. Inspo: Results:

    Views
    1.6K · as of Oct 20, 2026
    Hook
    Music Only · “Inspo: Results:”
    Goal
    Value + Hard Promotion
    Made by
    In-House
    Length
    0:09
    1.6K views0:09
  43. THE TITLE FOLLOWS THE WORK... · You don't need a title to be able to get a prayer through.

    Views
    2.4K · as of Oct 20, 2026
    Hook
    Withheld Secret · “THE TITLE FOLLOWS THE WORK... · You don't need a title to be able to get a prayer through.”
    Goal
    Value + Off-Platform Traffic + Authority
    Length
    0:33 · 0 cuts
    2.4K views0:33
    Series · 8 of 12
  44. It's like when you get splashed by a wave. Will it matcha? Marmite Edition

    Views
    8 · as of Oct 23, 2026
    Hook
    Withheld Secret · “It's like when you get splashed by a wave. Will it matcha? Marmite Edition”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:00
    8 views1:00
  45. your oven when it sees you use the airfryer again

    Views
    1.2K · as of Oct 23, 2026
    Hook
    Absurd Premise · “your oven when it sees you use the airfryer again”
    Goal
    Brand Campaign + Lifestyle & Culture
    Length
    0:46
    1.2K views0:46
  46. Can I get an iced cappuccino please? · Why do baristas hate

    Views
    1.7M · as of Oct 20, 2026
    Hook
    Question · “Can I get an iced cappuccino please? · Why do baristas hate”
    Goal
    Brand Campaign + Lifestyle & Culture
    Ask
    Comment
    Made by
    Staff
    Length
    0:24 · 2 cuts
    1.7M views0:24
    Series · 5 of 6
  47. IT STILL WON'T BE ENOUGH. LOOK AT YOU, YOU RAN AFTER THE MONEY

    Views
    1.6M · as of Oct 20, 2026
    Hook
    Stop Doing X · “IT STILL WON'T BE ENOUGH. LOOK AT YOU, YOU RAN AFTER THE MONEY”
    Goal
    Hard Promotion + Lifestyle & Culture → Event
    Made by
    In-House
    Length
    2:32 · 2 cuts
    1.6M views2:32
  48. WE ARE FAR TOO FOCUSED ON OUR OWN LITTLE THING RATHER THAN FURTHERING

    Views
    125.9K · as of Oct 20, 2026
    Hook
    Breaking News · “WE ARE FAR TOO FOCUSED ON OUR OWN LITTLE THING RATHER THAN FURTHERING”
    Goal
    Hard Promotion + Authority → Event
    Made by
    In-House
    Length
    1:01 · 23 cuts
    125.9K views1:01
  49. Nothing CEO Reacts to Linus' Headphone (1) Review!

    Views
    4.1M · as of Oct 23, 2026
    Hook
    Ambient & ASMR · “Nothing CEO Reacts to Linus' Headphone (1) Review!”
    Goal
    Authority
    Made by
    In-House
    Length
    0:27
    4.1M views0:27
  50. What is an easy school hairstyle? Before you go to bed...

    Views
    4.4M · as of Oct 20, 2026
    Hook
    In Media Res · “What is an easy school hairstyle? Before you go to bed...”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:50
    4.4M views0:50
    Series · 1 of 4
  51. Sacky, you want to see the sandwich that was voted best in New Jersey?

    Views
    2.2M · as of Oct 20, 2026
    Hook
    Stop Doing X · “Sacky, you want to see the sandwich that was voted best in New Jersey?”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    2:28
    2.2M views2:28
  52. MY BEST FRIEND IS A NAIL TECH I NEVER GET A CHANCE TO CHOOSE THE COLOR

    Views
    153.9K · as of Oct 20, 2026
    Hook
    Audience Callout · “MY BEST FRIEND IS A NAIL TECH I NEVER GET A CHANCE TO CHOOSE THE COLOR”
    Goal
    Hard Promotion + Brand Campaign
    Made by
    In-House
    Length
    0:08
    153.9K views0:08
  53. POV: Your Barber was closed so you go to a salon instead

    Views
    650.5K · as of Oct 20, 2026
    Hook
    Music Only · “POV: Your Barber was closed so you go to a salon instead”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:44
    650.5K views0:44
  54. how do you get so many tips?

    Views
    28.1K · as of Oct 20, 2026
    Hook
    Text-Carried · “how do you get so many tips?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:09 · 3 cuts
    28.1K views0:09
    Series · 30 of 56
  55. YOUTH LEADERS · UNSCRAMBLE THE BIBLE BOOK · ERHSEBW

    Views
    15.7K · as of Oct 20, 2026
    Hook
    Text-Carried · “YOUTH LEADERS · UNSCRAMBLE THE BIBLE BOOK · ERHSEBW”
    Goal
    Lifestyle & Culture
    Length
    0:51 · 21 cuts
    15.7K views0:51
  56. Her first time ever silk press !

    Views
    190.4K · as of Oct 20, 2026
    Hook
    Confession · “Her first time ever silk press !”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    2:37
    190.4K views2:37
  57. What age is too young to get nails?

    Views
    25.5K · as of Oct 20, 2026
    Hook
    Question · “What age is too young to get nails?”
    Goal
    Value + Hard Promotion + Authority
    Made by
    In-House
    Length
    0:40
    25.5K views0:40
  58. This is my Papa Bruno and every time I try to help make a pizza he gets mad

    Views
    458.2K · as of Oct 20, 2026
    Hook
    Absurd Premise · “This is my Papa Bruno and every time I try to help make a pizza he gets mad”
    Goal
    Brand Campaign + Brand Seeding
    Ask
    Comment
    Made by
    Staff
    Length
    0:54
    458.2K views0:54
  59. Joe you know what I hate? I hate when they put the sauce on the pizza

    Views
    3.6M · as of Oct 20, 2026
    Hook
    Stop Doing X · “Joe you know what I hate? I hate when they put the sauce on the pizza”
    Goal
    Authority
    Made by
    In-House
    Length
    2:05
    3.6M views2:05
  60. i haven't pooped in 3 days · what would you make to make me poop?

    Views
    201.8K · as of Oct 20, 2026
    Hook
    Breaking News · “i haven't pooped in 3 days · what would you make to make me poop?”
    Goal
    Value + Brand Campaign
    Made by
    Staff
    Length
    0:37 · 24 cuts
    201.8K views0:37
    Series · 11 of 13

The company it keeps

Often paired with

  • Color-Pop Keywords in 72 of 198
  • Live Dialogue in 161 of 198
  • Karaoke Caption in 58 of 198
  • Face First in 80 of 198
  • Stop Doing X in 24 of 198
  • Authority in 84 of 198
  • Breaking News in 23 of 198
  • In-House in 122 of 198

Who uses it most

More CTAs & Mechanics

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