Netflix
@netflix · 33.8M subscribers
Film & TVEvery business filed under Film & TVMembership or subscriptionEvery business filed under Membership or subscriptionmediaUSEvery business filed under US
350 posts in the last 12 months, median 108.6K views
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0:37You officiated a wedding in the Scoops Ahoy outfit? It was a Halloween wedding
- Hook
- Admits something · “You officiated a wedding in the Scoops Ahoy outfit? It was a Halloween wedding”
- Goal
- Increase awareness + Content Series
- Who made it
- In-house
- Length
- 0:37
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0:55What 11 things would you say to help the fans remember where we left off on Stranger Things?
- Hook
- Asks a question · “What 11 things would you say to help the fans remember where we left off on Stranger Things?”
- Goal
- Content Series
- Who made it
- In-house
- Length
- 0:55
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What @netflix leans on
- Formats
- Phone on a stand 3/4The phone stays put on a tripod or a shelfSplit screen 1/4Two videos side by side or stacked
- Hooks
- Face up close 1/4A face fills the frame, talking to youAdmits something 1/4A friendly sigh, a complaint, a flaw sharedAsks a question 1/4Opens on a question you want answeredJust music 1/4A song plays, nobody talks
- CTAs & Mechanics
- "This is so me" 2/4An everyday moment people tag their friends inWatch the next one 1/4Asks you to watch part 2 or the full videoMakes you wait for the answer 1/4Holds back the answer so you keep watching
- Elements
- Plain captions 3/4Whole caption lines, the usual kindA title on screen 1/4Titles, headlines, step numbers and name labelsSplit screen 1/4The frame cut into panels or windows
- Voice
- A real conversation 3/4People really talking, recorded on the spot
- Goals
- Content Series 4/4A recurring show or numbered episodes that bring people backIn-house 4/4Made by the business: its team, its staff, its customers' storiesIncrease awareness 1/4Posts that make people know you and like you, nothing to buy

