Orangetheory Fitness

@orangetheory · 141K subscribers

health.trainingMembership or subscriptionLocal venueUS

46 posts in the last 12 months, median 2K views

Showing 5 videos

  1. Why are you so passionate about Orangetheory?

    Hook
    Just music · “Why are you so passionate about Orangetheory?”
    Goal
    Increase awareness + Show our proof of success → The main thing we sell
    Who made it
    In-house
    Length
    0:08
    0:08
    Orangetheory Fitness

  2. POV: HOW IT FEELS TEACHING A WAITLISTED CLASS EVERY WEEK

    Hook
    Just music · “POV: HOW IT FEELS TEACHING A WAITLISTED CLASS EVERY WEEK”
    Goal
    More sales + Seasonal promotion + Hard Promotion → Our app
    Who made it
    In-house
    Length
    0:12
    0:12
    Orangetheory Fitness

  3. You never know who you'll meet in class 1...

    Hook
    Just music · “You never know who you'll meet in class 1...”
    Goal
    Increase awareness + Teach something useful + Lifestyle & Culture → A class or appointment
    Who made it
    In-house
    Length
    0:13
    0:13
    Orangetheory Fitness

  4. POV: you found a place where you don't feel the need to be the best, the fastest, or finish first.

    Hook
    Just says what it is · “POV: you found a place where you don't feel the need to be the best, the fastest, or finish first.”
    Goal
    Increase awareness + Teach something useful + Lifestyle & Culture → A class or appointment
    Who made it
    In-house
    Length
    0:14
    0:14
    Orangetheory Fitness

  5. You can do anything for 30 seconds

    Hook
    Just music · “You can do anything for 30 seconds”
    Goal
    Increase awareness + Lifestyle & Culture → A class or appointment
    Who made it
    In-house
    Length
    0:17
    0:17
    Orangetheory Fitness

What @orangetheory leans on

Categories
Health & Fitness 4/5Entertainment & Media 1/5Sketch Comedy 1/5
Formats
Someone else filming 4/5Vlog 1/5
Hooks
Just music 4/5Already mid-action 4/5Just says what it is 1/5
CTAs & Mechanics
"This is so me" 2/5Makes you wait for the answer 1/5
Elements
Plain captions 4/5A title on screen 1/5
Voice
One person narrating 1/5
Goals
In-house 5/5Increase awareness 4/5Lifestyle & Culture 3/5A class or appointment 3/5Teach something useful 2/5Show our proof of success 1/5The main thing we sell 1/5A customer's story 1/5More sales 1/5Seasonal promotion 1/5Hard Promotion 1/5Our app 1/5Relatable Skit 1/5