Motion Cold-Open hook examples

Action already underway with no setup — enters mid-gesture, mid-task, mid-demo — not a macro insert.

166 Shorts · 45 businesses · Visual

MovingVlogLifestyle & CultureHealth & FitnessBrand SeedingUGCCore OfferVerdict Outsourcing
  1. Should she have taken the $100? Excuse me, hi. What is the hair color you would never ever get? Red.

    Views
    24.2M · as of Oct 20, 2026
    Hook
    Stop Doing X · “Should she have taken the $100? Excuse me, hi. What is the hair color you would never ever get? Red.”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:36
    24.2M views0:36
    Series · 1 of 6
  2. watch carefully as I change the color of my shirt

    Views
    2.9M · as of Oct 20, 2026
    Hook
    Absurd Premise · “watch carefully as I change the color of my shirt”
    Goal
    Lifestyle & Culture + Authority
    Length
    0:20
    2.9M views0:20
  3. Opens with: Motion Cold-Open

    When the pastor says the sermon will be short...

    Views
    1.1M · as of Oct 20, 2026
    Hook
    Text-Carried · “When the pastor says the sermon will be short...”
    Goal
    Lifestyle & Culture
    Length
    0:09 · 1 cut
    1.1M views0:09
  4. Opens with: Motion Cold-Open

    Any Sunday, each

    Views
    230.2K · as of Oct 20, 2026
    Hook
    Flat Premise · “Any Sunday, each”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    0:22 · 7 cuts
    230.2K views0:22
  5. rank our Charli XCX VIBES suit snatch

    Views
    1.5M · as of Oct 23, 2026
    Hook
    Flat Premise · “rank our Charli XCX VIBES suit snatch”
    Goal
    Authority
    Ask
    Comment
    Length
    0:56
    1.5M views0:56
  6. Opens with: Motion Cold-Open

    Lean not to my own lovely city, and

    Views
    498.3K · as of Oct 20, 2026
    Hook
    Flat Premise · “Lean not to my own lovely city, and”
    Goal
    Authority + Brand Seeding
    Made by
    In-House
    Length
    0:35 · 0 cuts
    498.3K views0:35
    Series · 5 of 9
  7. WHAT'S THE FUNNIEST THING A KID HAS SAID TO YOU DURING A HAIRCUT

    Views
    5.7M · as of Oct 20, 2026
    Hook
    In Media Res · “WHAT'S THE FUNNIEST THING A KID HAS SAID TO YOU DURING A HAIRCUT”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:58
    5.7M views0:58
  8. Opens with: Motion Cold-Open

    Excuse me, can you cut this for me? Cut in half? No, cut into little pieces.

    Views
    3M · as of Oct 20, 2026
    Hook
    In Media Res · “Excuse me, can you cut this for me? Cut in half? No, cut into little pieces.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:19 · 16 cuts
    3M views0:19
  9. Opens with: Motion Cold-Open

    Alright, so your total is going to be $7. Okay, cool. I'm just paying cash

    Views
    136.1K · as of Oct 20, 2026
    Hook
    In Media Res · “Alright, so your total is going to be $7. Okay, cool. I'm just paying cash”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:20 · 0 cuts
    136.1K views0:20
  10. Opens with: Motion Cold-Open

    Jloppy

    Views
    459.4K · as of Oct 20, 2026
    Hook
    Music Only · “Jloppy”
    Goal
    Lifestyle & Culture + Brand Seeding
    Made by
    UGC
    Length
    0:08 · 0 cuts
    459.4K views0:08
    Series · 2 of 3
  11. Sea salt vs wind

    Views
    2.1M · as of Oct 23, 2026
    Hook
    Music Only · “Sea salt vs wind”
    Goal
    Value + Lifestyle & Culture
    Made by
    In-House
    Length
    0:15
    2.1M views0:15
  12. Opens with: Motion Cold-Open

    Pressure reveals who you are.

    Views
    37.2K · as of Oct 20, 2026
    Hook
    Payoff Promise · “Pressure reveals who you are.”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:35 · 14 cuts
    37.2K views0:35
  13. Opens with: Motion Cold-Open

    Somebody ordered 200 coffee cakes

    Views
    21.8K · as of Oct 20, 2026
    Hook
    Text-Carried · “Somebody ordered 200 coffee cakes”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:08 · 2 cuts
    21.8K views0:08
    Series · 17 of 56
  14. Opens with: Motion Cold-Open

    DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...

    Views
    187.9K · as of Oct 20, 2026
    Hook
    Breaking News · “DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    Staff
    Length
    1:06 · 37 cuts
    187.9K views1:06
    Series · 3 of 8
  15. What are you doing Dad? What's going on Joe? I'm gonna show you how we make our grandma pizza.

    Views
    6.2M · as of Oct 20, 2026
    Hook
    In Media Res · “What are you doing Dad? What's going on Joe? I'm gonna show you how we make our grandma pizza.”
    Goal
    Value + Lifestyle & Culture
    Length
    2:44
    6.2M views2:44
  16. Opens with: Motion Cold-Open

    We are here caffeinating about a hundred chefs on what

    Views
    7.8K · as of Oct 20, 2026
    Hook
    Flat Premise · “We are here caffeinating about a hundred chefs on what”
    Goal
    Lifestyle & Culture + Authority → Event
    Made by
    In-House
    Length
    0:44 · 24 cuts
    7.8K views0:44
  17. When you been together 20+ years and her hair STILL thriving

    Views
    32.8K · as of Oct 20, 2026
    Hook
    Music Only · “When you been together 20+ years and her hair STILL thriving”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:16
    32.8K views0:16
  18. Day in the life Houston Salon Owner

    Views
    65.4K · as of Oct 20, 2026
    Hook
    Flat Premise · “Day in the life Houston Salon Owner”
    Goal
    Brand Campaign + Authority
    Made by
    In-House
    Length
    2:53
    65.4K views2:53
    Series · 11 of 12
  19. Opens with: Motion Cold-Open

    GET SLIMED CHALLENGE

    Views
    3.6K · as of Oct 20, 2026
    Hook
    In Media Res · “GET SLIMED CHALLENGE”
    Goal
    Lifestyle & Culture
    Ask
    Comment
    Length
    1:01 · 7 cuts
    3.6K views1:01
    Series · 2 of 3
  20. Opens with: Motion Cold-Open

    I might have the only coffee shop in the world that doesn't have a front door

    Views
    5.7K · as of Oct 20, 2026
    Hook
    Payoff Promise · “I might have the only coffee shop in the world that doesn't have a front door”
    Goal
    Lifestyle & Culture + Off-Platform Traffic + Series Retention → App
    Ask
    Link
    Made by
    Staff
    Length
    0:30 · 8 cuts
    5.7K views0:30
    Series · 2 of 9
  21. Hey Toni! What's the first dish everybody grabs in a boodle fight?

    Views
    71K · as of Oct 20, 2026
    Hook
    In Media Res · “Hey Toni! What's the first dish everybody grabs in a boodle fight?”
    Goal
    Lifestyle & Culture
    Length
    1:01
    71K views1:01
  22. When your boss is in manager mode and not bestie mode

    Views
    4.9K · as of Oct 20, 2026
    Hook
    Music Only · “When your boss is in manager mode and not bestie mode”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:09
    4.9K views0:09
  23. Opens with: Motion Cold-Open

    The race is coming to GoodLife.

    Views
    1.8K · as of Oct 19, 2026
    Hook
    Text-Carried · “The race is coming to GoodLife.”
    Goal
    Hard Promotion + Off-Platform Traffic + Series Retention → Class or Service, App
    Ask
    Link
    Made by
    In-House
    Length
    0:24 · 9 cuts
    1.8K views0:24
  24. pov: bakery owner in Sydney "6am-6pm" shift

    Views
    866.9K · as of Oct 20, 2026
    Hook
    Ambient & ASMR · “pov: bakery owner in Sydney "6am-6pm" shift”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    1:38
    866.9K views1:38
    —
  25. Opens with: Motion Cold-Open

    I do this... for this.

    Views
    7K · as of Oct 19, 2026
    Hook
    Text-Carried · “I do this... for this.”
    Goal
    Lifestyle & Culture → Event
    Made by
    UGC
    Length
    0:13 · 7 cuts
    7K views0:13
  26. Opens with: Motion Cold-Open

    HEY WE'RE HERE FOR VIETNAMESE FOOD

    Views
    44.2K · as of Oct 20, 2026
    Hook
    Flat Premise · “HEY WE'RE HERE FOR VIETNAMESE FOOD”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:16 · 0 cuts
    44.2K views0:16
  27. Opens with: Motion Cold-Open

    Excuse me? All the ice is melted?

    Views
    4.8K · as of Oct 20, 2026
    Hook
    Absurd Premise · “Excuse me? All the ice is melted?”
    Goal
    Hard Promotion + Brand Campaign
    Made by
    UGC
    Length
    0:18 · 5 cuts
    4.8K views0:18
  28. Opens with: Motion Cold-Open

    What's the weirdest drink order someone's gotten recently?

    Views
    102.8K · as of Oct 20, 2026
    Hook
    Question · “What's the weirdest drink order someone's gotten recently?”
    Goal
    Lifestyle & Culture + Series Retention
    Made by
    Staff
    Length
    0:41 · 14 cuts
    102.8K views0:41
    Series · 7 of 13
  29. 2025 the trendiest haircut was the textured fringe.

    Views
    4K · as of Oct 20, 2026
    Hook
    Question · “2025 the trendiest haircut was the textured fringe.”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    1:04
    4K views1:04
  30. WOULD YOU ORDER "VINNYS LUNCH"

    Views
    77.6K · as of Oct 20, 2026
    Hook
    Question · “WOULD YOU ORDER "VINNYS LUNCH"”
    Goal
    Value + Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    1:57
    77.6K views1:57
  31. Opens with: Motion Cold-Open

    Hey Moed, what's up? Sorry, traffic sucked.

    Views
    27K · as of Oct 20, 2026
    Hook
    Motion Cold-Open · “Hey Moed, what's up? Sorry, traffic sucked.”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    1:18 · 3 cuts
    27K views1:18
    Series · 6 of 6
  32. POV: you finish your break but walk through the wrong door

    Views
    4.9K · as of Oct 23, 2026
    Hook
    Music Only · “POV: you finish your break but walk through the wrong door”
    Goal
    Brand Campaign
    Made by
    In-House
    Length
    0:28
    4.9K views0:28
  33. Opens with: Motion Cold-Open

    POV: When the drink is memorized so you're basically on autopilot.

    Views
    6.7K · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: When the drink is memorized so you're basically on autopilot.”
    Goal
    Value + Hard Promotion
    Made by
    Staff
    Length
    0:44 · 5 cuts
    6.7K views0:44
    Series · 13 of 72
  34. When you want to go to Nailacarte to spend money

    Views
    4.1K · as of Oct 20, 2026
    Hook
    Music Only · “When you want to go to Nailacarte to spend money”
    Goal
    Brand Campaign + Brand Seeding
    Made by
    In-House
    Length
    0:17
    4.1K views0:17
  35. Opens with: Motion Cold-Open

    pov: you do a hour on the stairclimber and then you look up 💀

    Views
    8.3K · as of Oct 18, 2026
    Hook
    Text-Carried · “pov: you do a hour on the stairclimber and then you look up 💀”
    Goal
    Brand Campaign + Brand Seeding
    Made by
    In-House
    Length
    0:07 · 0 cuts
    8.3K views0:07
  36. so we need to sort out the boots orders

    Views
    1.6K · as of Oct 23, 2026
    Hook
    Absurd Premise · “so we need to sort out the boots orders”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:56
    1.6K views0:56
  37. Money Can't Buy Happiness

    Views
    2.2K · as of Oct 20, 2026
    Hook
    Music Only · “Money Can't Buy Happiness”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:11
    2.2K views0:11
  38. Opens with: Motion Cold-Open

    my name is Jaden and I think if it's your first time coming to church for Easter

    Views
    2.1K · as of Oct 20, 2026
    Hook
    Audience Callout · “my name is Jaden and I think if it's your first time coming to church for Easter”
    Goal
    Value + Lifestyle & Culture
    Length
    0:41 · 8 cuts
    2.1K views0:41
  39. What were you like in the 90s?

    Views
    31K · as of Oct 23, 2026
    Hook
    Music Only · “What were you like in the 90s?”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:17
    31K views0:17
  40. Opens with: Motion Cold-Open
    Views
    34K · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:01 · 4 cuts
    34K views1:01
  41. Views
    96K · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Hard Promotion
    Length
    0:29
    96K views0:29
  42. Opens with: Motion Cold-Open

    When Everybody at Church is on the Same Page

    Views
    2.7K · as of Oct 20, 2026
    Hook
    Flat Premise · “When Everybody at Church is on the Same Page”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    1:16 · 16 cuts
    2.7K views1:16
  43. the moment vs. the shot

    Views
    476 · as of Oct 23, 2026
    Hook
    Music Only · “the moment vs. the shot”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:08
    476 views0:08
  44. When I get asked what it was like to open up my own salon

    Views
    1.1K · as of Oct 20, 2026
    Hook
    Motion Cold-Open · “When I get asked what it was like to open up my own salon”
    Goal
    Brand Campaign + Brand Seeding
    Made by
    In-House
    Length
    0:09
    1.1K views0:09
  45. Opens with: Motion Cold-Open

    He said, if you don't let me shape you and reshape you,

    Views
    6.4K · as of Oct 20, 2026
    Hook
    Breaking News · “He said, if you don't let me shape you and reshape you,”
    Goal
    Lifestyle & Culture + Brand Seeding
    Made by
    In-House
    Length
    0:38 · 0 cuts
    6.4K views0:38
  46. Hey, so I, um, I don't really like my nails.

    Views
    544.5K · as of Oct 20, 2026
    Hook
    In Media Res · “Hey, so I, um, I don't really like my nails.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:13
    544.5K views0:13
  47. What is an easy school hairstyle? Before you go to bed...

    Views
    4.4M · as of Oct 20, 2026
    Hook
    In Media Res · “What is an easy school hairstyle? Before you go to bed...”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:50
    4.4M views0:50
    Series · 1 of 4
  48. Opens with: Motion Cold-Open

    nothing spoken or shown - first 3s are textless and silent of speech

    Views
    173.5K · as of Oct 20, 2026
    Hook
    Music Only · “nothing spoken or shown - first 3s are textless and silent of speech”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    1:48 · 9 cuts
    173.5K views1:48
    Series · 4 of 13
  49. POV: Your Barber was closed so you go to a salon instead

    Views
    650.5K · as of Oct 20, 2026
    Hook
    Music Only · “POV: Your Barber was closed so you go to a salon instead”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:44
    650.5K views0:44
  50. Opens with: Motion Cold-Open

    Wait I forgot something

    Views
    42.2K · as of Oct 20, 2026
    Hook
    Text-Carried · “Wait I forgot something”
    Goal
    Lifestyle & Culture
    Length
    0:06 · 0 cuts
    42.2K views0:06
  51. Opens with: Motion Cold-Open

    POV: The Pastor says "I won't be preaching long"

    Views
    16.4K · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: The Pastor says "I won't be preaching long"”
    Goal
    Hard Promotion → Event
    Length
    0:18 · 2 cuts
    16.4K views0:18
  52. Opens with: Motion Cold-Open
    Views
    69K · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Lifestyle & Culture
    Made by
    UGC
    Length
    0:08 · 0 cuts
    69K views0:08
  53. There he is. What are you doing dad? Hey Joe, good morning. Going to work.

    Views
    4.2M · as of Oct 20, 2026
    Hook
    In Media Res · “There he is. What are you doing dad? Hey Joe, good morning. Going to work.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:29
    4.2M views1:29
  54. MONTE is getting sued. Let me explain.

    Views
    222.1K · as of Oct 23, 2026
    Hook
    Breaking News · “MONTE is getting sued. Let me explain.”
    Goal
    Hard Promotion
    Ask
    Link
    Made by
    In-House
    Length
    0:38
    222.1K views0:38
  55. Opens with: Motion Cold-Open

    Oh no! The poor thing's has been abandoned!

    Views
    2.9K · as of Oct 20, 2026
    Hook
    Text-Carried · “Oh no! The poor thing's has been abandoned!”
    Goal
    Hard Promotion
    Length
    0:09 · 0 cuts
    2.9K views0:09
  56. Opens with: Motion Cold-Open

    DIML · 27yo cafe owner

    Views
    40.6K · as of Oct 20, 2026
    Hook
    Ambient & ASMR · “DIML · 27yo cafe owner”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    1:35 · 46 cuts
    40.6K views1:35
    Series · 2 of 8
  57. Opens with: Motion Cold-Open

    this · week of creating the board and batten walls

    Views
    3.7K · as of Oct 20, 2026
    Hook
    Flat Premise · “this · week of creating the board and batten walls”
    Goal
    Authority + Series Retention
    Made by
    Staff
    Length
    0:34 · 15 cuts
    3.7K views0:34
    Series · 8 of 9
  58. Opens with: Motion Cold-Open

    BEING

    Views
    3.9K · as of Oct 20, 2026
    Hook
    Text-Carried · “BEING”
    Goal
    Value + Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:28 · 0 cuts
    3.9K views0:28
    Series · 7 of 41
  59. Opens with: Motion Cold-Open

    What's a Burn class like at PureGym?

    Views
    5K · as of Oct 19, 2026
    Hook
    Text-Carried · “What's a Burn class like at PureGym?”
    Goal
    Hard Promotion + Lifestyle & Culture → Class or Service
    Made by
    In-House
    Length
    0:15 · 7 cuts
    5K views0:15
    Series · 6 of 6
  60. Opens with: Motion Cold-Open

    This is a new one. You can show it. Okay

    Views
    6.2K · as of Oct 20, 2026
    Hook
    In Media Res · “This is a new one. You can show it. Okay”
    Goal
    Value + Brand Seeding
    Made by
    Staff
    Length
    0:27 · 6 cuts
    6.2K views0:27
    Series · 14 of 72

The company it keeps

Often paired with

  • Moving in 77 of 166
  • Vlog in 49 of 166
  • Lifestyle & Culture in 92 of 166
  • Health & Fitness in 19 of 166
  • Brand Seeding in 35 of 166
  • UGC in 8 of 166
  • Core Offer in 10 of 166
  • Verdict Outsourcing in 22 of 166

Who uses it most

More Hooks

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