Qantas

@qantas · 147K subscribers

travelBookable serviceAustralia

37 posts in the last 12 months, median 45.2K views

Showing 4 videos

  1. Have you ever felt that slight drop right after take off?

    Hook
    Calls you out · “Have you ever felt that slight drop right after take off?”
    Goal
    Teach something useful + Show our proof of success
    Who made it
    In-house
    Length
    0:26
    0:26
    Qantas

  2. FIRST TOUCHDOWN IN AUSTRALIA

    Hook
    Just music · “FIRST TOUCHDOWN IN AUSTRALIA”
    Goal
    Increase awareness + Lifestyle & Culture
    Who made it
    In-house
    Length
    0:22
    0:22
    Qantas

  3. Hello, my name's Captain Corney Sinac. I've been with Qantas

    Hook
    Just says what it is · “Hello, my name's Captain Corney Sinac. I've been with Qantas”
    Goal
    Increase awareness + Lifestyle & Culture
    Who made it
    In-house
    Length
    1:03
    1:03
    Qantas

  4. Today marks the return of Qantas' final Airbus A380

    Hook
    Fast, messy clips · “Today marks the return of Qantas' final Airbus A380”
    Goal
    Increase awareness + Lifestyle & Culture + Show our proof of success
    Who made it
    In-house
    Length
    0:53
    0:53
    Qantas

What @qantas leans on

Categories
Business & Finance 1/4
Formats
Phone on a stand 3/4Vlog 1/4Someone else filming 1/4
Hooks
Face up close 2/4Calls you out 1/4Just music 1/4Just says what it is 1/4Fast, messy clips 1/4
CTAs & Mechanics
Asks you to decide 1/4Makes you wait for the answer 1/4
Elements
Word-by-word captions 3/4A title on screen 3/4Emoji 1/4Logo in the corner 1/4
Voice
One person narrating 3/4A real conversation 2/4
Goals
In-house 4/4Increase awareness 3/4Lifestyle & Culture 3/4Show our proof of success 2/4Teach something useful 1/4Meet the team 1/4