The Ordinary

@theordinary · 26.4K subscribers

SkincarePhysical productCanada

199 posts in the last 12 months, median 6.6K views

Showing 3 videos

  1. Our new lip serum can be this pink or it can be this pink.

    Hook
    Teases a secret · “Our new lip serum can be this pink or it can be this pink.”
    Goal
    Teach something useful
    Length
    0:22
    0:22
    The Ordinary

  2. in your 20s a random tiktok will tell you to use me on your *** it's very important that you don't

    Hook
    Just music · “in your 20s a random tiktok will tell you to use me on your *** it's very important that you don't”
    Goal
    Teach something useful
    Who made it
    In-house
    Length
    0:11
    0:11
    The Ordinary

  3. if you're not moisturizing before applying volufiline, you're doing it wrong.

    Hook
    Breaking news voice · “if you're not moisturizing before applying volufiline, you're doing it wrong.”
    Goal
    Teach something useful
    Length
    0:24
    0:24
    The Ordinary

What @theordinary leans on

Categories
Beauty & Personal Care 3/3
Formats
Vlog 1/3Phone on a stand 1/3Someone else filming 1/3
Hooks
Teases a secret 1/3Product held to camera 1/3Just music 1/3Fast, messy clips 1/3Emoji and stickers 1/3Breaking news voice 1/3
CTAs & Mechanics
Says something you'll argue with 2/3Makes you wait for the answer 1/3
Elements
Word-by-word captions 2/3Plain captions 1/3Emoji 1/3
Voice
One person narrating 2/3
Goals
Teach something useful 3/3In-house 1/3