Toronto FC
@torontofc · 41.3K subscribers
sports.team-sportsmediaLocal venueEvery business filed under Local venueCanadaEvery business filed under Canada
189 posts in the last 12 months, median 1.7K views
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What @torontofc leans on
- Formats
- Vlog 2/5Your day, filmed on the phone in your handSomeone else filming 2/5Another person carries the phone and follows the action
- Hooks
- Already mid-action 5/5It starts in the middle of doing somethingJust room sound 2/5Room noise or ASMR, no talking, no musicEmoji and stickers 2/5Emoji, stickers or cut-outs pasted on
- CTAs & Mechanics
- Makes you wait for the answer 2/5Holds back the answer so you keep watchingAsks you to decide 1/5Leaves a choice open for you to settle
- Elements
- A title on screen 3/5Titles, headlines, step numbers and name labelsPlain captions 1/5Whole caption lines, the usual kindEmoji 1/5Emoji and stickers as punctuation
- Voice
- One person narrating 4/5One voice tells it, on camera or over the top
- Goals
- Increase awareness 5/5Posts that make people know you and like you, nothing to buyLifestyle & Culture 5/5Your people and your world, so viewers feel part of itIn-house 5/5Made by the business: its team, its staff, its customers' stories




