restock my ice drawer with me
- Hook
- Just room sound · “restock my ice drawer with me”
- Goal
- Increase awareness + Lifestyle & Culture
- Length
- 0:29
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Wayfair
@wayfair · 137K subscribers
80 posts in the last 12 months, median 1.8K views
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- 0:29
1:03I don't know how to fluff a throw pillow.
- Hook
- Admits something · “I don't know how to fluff a throw pillow.”
- Goal
- Increase awareness + Show off what we sell
- Length
- 1:03
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What @wayfair leans on
- Categories
- Home & Interiors 1/2The home as project and stageEntertainment & Media 1/2Creator-format entertainment: comedy, stunts, interviews, storytimeSketch Comedy 1/2Scripted acted comedy: family, mom-life, school, workplace, POV skits — not street-captured or AI formats
- Formats
- Hands only, showing the work 1/2Hands making, pouring or fixing, no facePhone on a stand 1/2The phone stays put on a tripod or a shelf
- Hooks
- Just room sound 1/2Room noise or ASMR, no talking, no musicProduct held to camera 1/2The product held up closeAdmits something 1/2A friendly sigh, a complaint, a flaw sharedFace up close 1/2A face fills the frame, talking to you
- CTAs & Mechanics
- "This is so me" 1/2An everyday moment people tag their friends in
- Elements
- Plain captions 2/2Whole caption lines, the usual kindA title on screen 1/2Titles, headlines, step numbers and name labels
- Voice
- A real conversation 1/2People really talking, recorded on the spot
- Goals
- Increase awareness 2/2Posts that make people know you and like you, nothing to buyLifestyle & Culture 1/2Your people and your world, so viewers feel part of itShow off what we sell 1/2Shows the product, the service or the place so people want it, no price