Wise
@wise · 77.1K subscribers
Business & FinanceEvery business filed under Business & FinanceApp or softwareEvery business filed under App or softwareUKEvery business filed under UK
26 posts in the last 12 months, median 7.2K views
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What @wise leans on
- Categories
- Entertainment & Media 5/5Creator-format entertainment: comedy, stunts, interviews, storytime
- Formats
- Phone on a stand 5/5The phone stays put on a tripod or a shelfTalking to camera 1/5One person talks straight into a phone that doesn't moveSomeone else filming 1/5Another person carries the phone and follows the action
- Hooks
- Just says what it is 3/5Plainly says what the video is aboutAsks a question 1/5Opens on a question you want answered"Stop doing this" 1/5Takes common advice and turns it overProduct held to camera 1/5The product held up closeFast, messy clips 1/5Quick, cluttered clips to grab you
- CTAs & Mechanics
- Asks you to decide 3/5Leaves a choice open for you to settleMakes you wait for the answer 1/5Holds back the answer so you keep watching
- Elements
- Highlighted words 4/5Key words picked out in colourEmoji 3/5Emoji and stickers as punctuationWord-by-word captions 1/5Captions that pop in word by word as they talk
- Voice
- A real conversation 5/5People really talking, recorded on the spot
- Goals
- Increase awareness 5/5Posts that make people know you and like you, nothing to buyLifestyle & Culture 5/5Your people and your world, so viewers feel part of itIn-house 2/5Made by the business: its team, its staff, its customers' stories




