Stop Doing X hook examples

Should she have taken the $100? Excuse me, hi. What is the hair color you would never ever get? Red.

Views

24.2M · as of Oct 20, 2026

Hook

Stop Doing X · “Should she have taken the $100? Excuse me, hi. What is the hair color you would never ever get? Red.”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:36

IT STILL WON'T BE ENOUGH. LOOK AT YOU, YOU RAN AFTER THE MONEY

Views

1.6M · as of Oct 20, 2026

Hook

Stop Doing X · “IT STILL WON'T BE ENOUGH. LOOK AT YOU, YOU RAN AFTER THE MONEY”

Goal

Hard Promotion + Lifestyle & Culture → Event

Made by

In-House

Length

2:32 · 2 cuts

Sacky, you want to see the sandwich that was voted best in New Jersey?

Views

2.2M · as of Oct 20, 2026

Hook

Stop Doing X · “Sacky, you want to see the sandwich that was voted best in New Jersey?”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

2:28

What is MONTE Texture Tool?

Views

2.6M · as of Oct 23, 2026

Hook

Stop Doing X · “What is MONTE Texture Tool?”

Goal

Authority

Length

0:44

Hey, stop scrolling. Do you ever feel like you don't know what you're doing in life?

Views

78.9K · as of Oct 20, 2026

Hook

Stop Doing X · “Hey, stop scrolling. Do you ever feel like you don't know what you're doing in life?”

Goal

Value + Hard Promotion

Length

0:38 · 1 cut

SOMETIMES WE GET ALL KINDS OF STRANGE IDEAS OF WHAT CONSTITUTES HOLINESS

Views

17.3K · as of Oct 20, 2026

Hook

Stop Doing X · “SOMETIMES WE GET ALL KINDS OF STRANGE IDEAS OF WHAT CONSTITUTES HOLINESS”

Goal

Value + Lifestyle & Culture

Made by

In-House

Length

1:01 · 12 cuts

WHAT IS HORRIBLE FOR YOUR HAIR USING HEAT OVER 350

Views

846.3K · as of Oct 20, 2026

Hook

Stop Doing X · “WHAT IS HORRIBLE FOR YOUR HAIR USING HEAT OVER 350”

Goal

Hard Promotion + Authority

Made by

In-House

Length

1:02

"Did you take an extra snack?" (note: ASR transcript instead reads "Do you touch my drum set?

Views

32.2K · as of Oct 20, 2026

Hook

Stop Doing X · “"Did you take an extra snack?" (note: ASR transcript instead reads "Do you touch my drum set?”

Goal

Brand Campaign + Lifestyle & Culture

Length

0:09 · 3 cuts

What's your controversial take on breakfast? I think sweet cream cheese on a salty

Views

475.5K · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on breakfast? I think sweet cream cheese on a salty”

Goal

Authority

Made by

Staff

Length

0:37 · 10 cuts

Did Nothing Get Lazy Shipping Accessories?!

Views

451.2K · as of Oct 23, 2026

Hook

Stop Doing X · “Did Nothing Get Lazy Shipping Accessories?!”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

0:21

Joe you know what I hate? I hate when they put the sauce on the pizza

Views

3.6M · as of Oct 20, 2026

Hook

Stop Doing X · “Joe you know what I hate? I hate when they put the sauce on the pizza”

Goal

Authority

Made by

In-House

Length

2:05

Think the skier just uses your arm muscles? Think again.

Views

2.3K · as of Oct 19, 2026

Hook

Stop Doing X · “Think the skier just uses your arm muscles? Think again.”

Goal

Value + Hard Promotion + Authority → Class or Service

Ask

Do It Now

Made by

Staff

Length

0:30 · 5 cuts

how did I not know perfect ted have 7 different matcha flavours ?!

Views

40 · as of Oct 23, 2026

Hook

Stop Doing X · “how did I not know perfect ted have 7 different matcha flavours ?!”

Goal

Hard Promotion

Ask

Do It Now

Length

0:17

If you saw this Instagram profile, would you stay?

Views

4K · as of Oct 23, 2026

Hook

Stop Doing X · “If you saw this Instagram profile, would you stay?”

Goal

Value + Off-Platform Traffic

Ask

Watch Next

Made by

In-House

Length

1:12

The most misunderstood drink on the menu is a skinny latte. Skinny.

Views

4.9K · as of Oct 20, 2026

Hook

Stop Doing X · “The most misunderstood drink on the menu is a skinny latte. Skinny.”

Goal

Value + Authority

Made by

Staff

Length

0:25 · 13 cuts

this is a nail truth gel doesn't ruin your nails

Views

3.2K · as of Oct 20, 2026

Hook

Stop Doing X · “this is a nail truth gel doesn't ruin your nails”

Goal

Value + Hard Promotion

Made by

In-House

Length

0:29

Is God God or is the state God? Mm-hmm.

Views

1.1K · as of Oct 20, 2026

Hook

Stop Doing X · “Is God God or is the state God? Mm-hmm.”

Goal

Value + Off-Platform Traffic + Series Retention

Length

0:23 · 0 cuts

God loves humble learners, not closed minds. · Can I tell you, God is not too interested in revealing truth

Views

1.2K · as of Oct 20, 2026

Hook

Stop Doing X · “God loves humble learners, not closed minds. · Can I tell you, God is not too interested in revealing truth”

Goal

Value + Authority

Length

0:49 · 0 cuts

What the heck are you doing? I'm making coffee. With...

Views

1.8K · as of Oct 20, 2026

Hook

Stop Doing X · “What the heck are you doing? I'm making coffee. With...”

Goal

Value → App

Ask

Link

Made by

In-House

Length

0:31 · 16 cuts

Hey Toni! Can you make pumpkin spice Filipino?

Views

23.3K · as of Oct 20, 2026

Hook

Stop Doing X · “Hey Toni! Can you make pumpkin spice Filipino?”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

1:02

So you are not a Christian because you're...

Views

1K · as of Oct 20, 2026

Hook

Stop Doing X · “So you are not a Christian because you're...”

Goal

Hard Promotion + Off-Platform Traffic + Brand Seeding

Length

1:02 · 0 cuts

How much do you guys think these scissors cost right here?

Views

1.3K · as of Oct 20, 2026

Hook

Stop Doing X · “How much do you guys think these scissors cost right here?”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:43

We're doing a fast round, so let's say, TikTok? Underrated.

Views

1.1K · as of Oct 23, 2026

Hook

Stop Doing X · “We're doing a fast round, so let's say, TikTok? Underrated.”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:41

Is MONTE Lying? How far would you go to prove you're telling the truth?

Views

1.9M · as of Oct 23, 2026

Hook

Stop Doing X · “Is MONTE Lying? How far would you go to prove you're telling the truth?”

Goal

Value

Length

0:46

What damages your hair without you realizing?

Views

767.2K · as of Oct 20, 2026

Hook

Stop Doing X · “What damages your hair without you realizing?”

Goal

Hard Promotion + Authority

Ask

Link

Made by

In-House

Length

1:00

Could you guess the weight of our Italian👀

Views

307.4K · as of Oct 20, 2026

Hook

Stop Doing X · “Could you guess the weight of our Italian👀”

Goal

Value + Hard Promotion

Made by

In-House

Length

2:30

I think it's kind of ugly. Really?! Yeah...

Views

399K · as of Oct 23, 2026

Hook

Stop Doing X · “I think it's kind of ugly. Really?! Yeah...”

Goal

Brand Campaign

Made by

In-House

Length

0:24

CAN I BORROW YOUR BIRTHDAY FOR TONIGHT?

Views

62.5K · as of Oct 20, 2026

Hook

Stop Doing X · “CAN I BORROW YOUR BIRTHDAY FOR TONIGHT?”

Goal

Hard Promotion + Brand Seeding

Made by

In-House

Length

2:24 · 1 cut

Tony, what happened to the corner over here?

Views

3.2M · as of Oct 20, 2026

Hook

Stop Doing X · “Tony, what happened to the corner over here?”

Goal

Brand Campaign

Made by

In-House

Length

0:22

Let's test our new spring drinks (but only one of them is making the menu)

Views

151.5K · as of Oct 20, 2026

Hook

Stop Doing X · “Let's test our new spring drinks (but only one of them is making the menu)”

Goal

Series Retention

Ask

Comment

Made by

Staff

Length

1:05 · 32 cuts

WHO'S SOMEONE AT OUR CHURCH THAT'S A LEADER THAT WOULD NOT BE ON YOUR EMERGENCY CONTACT LIST?

Views

7.8K · as of Oct 20, 2026

Hook

Stop Doing X · “WHO'S SOMEONE AT OUR CHURCH THAT'S A LEADER THAT WOULD NOT BE ON YOUR EMERGENCY CONTACT LIST?”

Goal

Lifestyle & Culture + Authority

Length

0:32 · 13 cuts

How can I allow the aftershock of the resurrection to really change

Views

1.9K · as of Oct 20, 2026

Hook

Stop Doing X · “How can I allow the aftershock of the resurrection to really change”

Goal

Brand Campaign + Authority

Length

1:22 · 6 cuts

this is a nail truth most people get wrong

Views

2.9K · as of Oct 20, 2026

Hook

Stop Doing X · “this is a nail truth most people get wrong”

Goal

Value + Hard Promotion

Made by

In-House

Length

0:30

I asked marketers what they would do if AI takes over the world.

Views

1.1K · as of Oct 23, 2026

Hook

Stop Doing X · “I asked marketers what they would do if AI takes over the world.”

Goal

Lifestyle & Culture

Made by

In-House

Length

1:00

Who said you can't get Brooklyn pizza out in Jersey right

Views

2.8M · as of Oct 20, 2026

Hook

Stop Doing X · “Who said you can't get Brooklyn pizza out in Jersey right”

Goal

Value + Lifestyle & Culture

Made by

In-House

Length

0:59

What's your controversial take on coffee?

Views

149.3K · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on coffee?”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:35 · 17 cuts

ONE PERSON ATTEMPTS TO EAT A FAMILY MEAL THAT FEEDS 6 PEOPLE.. DOES HE DO IT?!

Views

92.2K · as of Oct 20, 2026

Hook

Stop Doing X · “ONE PERSON ATTEMPTS TO EAT A FAMILY MEAL THAT FEEDS 6 PEOPLE.. DOES HE DO IT?!”

Goal

Brand Campaign

Length

2:30

IS MONTE LYING? So if Monte is Europe's fastest growing hair brand, why is it not available in America?

Views

54.2K · as of Oct 23, 2026

Hook

Stop Doing X · “IS MONTE LYING? So if Monte is Europe's fastest growing hair brand, why is it not available in America?”

Goal

Hard Promotion

Ask

Link

Made by

In-House

Length

0:44

What's the most caffeinated but actually good drink you can make for me?

Views

95K · as of Oct 20, 2026

Hook

Stop Doing X · “What's the most caffeinated but actually good drink you can make for me?”

Goal

Brand Campaign + Lifestyle & Culture + Authority

Made by

Staff

Length

0:49 · 17 cuts

Can MONTE survive a jet engine? 3

Views

37.4K · as of Oct 23, 2026

Hook

Stop Doing X · “Can MONTE survive a jet engine? 3”

Goal

Value + Series Retention

Made by

In-House

Length

0:12

Coffee's disgusting. What would you make to change my mind?

Views

78.1K · as of Oct 20, 2026

Hook

Stop Doing X · “Coffee's disgusting. What would you make to change my mind?”

Goal

Hard Promotion

Made by

Staff

Length

0:55 · 12 cuts

What's your controversial take on coffee?

Views

77.8K · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on coffee?”

Goal

Value + Authority

Made by

Staff

Length

0:41 · 13 cuts