Oil Cleanser · Gel · SPF = Outside Face
- Hook
- Just music · “Oil Cleanser · Gel · SPF = Outside Face”
- Goal
- Teach something useful
- Length
- 0:31
Join for free to saveCopy a prompt that writes a Short like this one
CeraVe
@cerave · 59.1K subscribers
SkincareEvery business filed under SkincarePhysical productEvery business filed under Physical productUSEvery business filed under US
48 posts in the last 12 months, median 2.2K views
Join for free to saveMore: YouTube, Request an update, the link
- 0:31
0:35What do you recommend for acne vulgaris on the right side of the face?
- Hook
- Product held to camera · “What do you recommend for acne vulgaris on the right side of the face?”
- Goal
- Teach something useful
- Length
- 0:35
Join for free to saveCopy a prompt that writes a Short like this one
0:33Do you have the best skin?
- Hook
- "Stop doing this" · “Do you have the best skin?”
- Goal
- Teach something useful + Show our proof of success
- Who made it
- Creator collab
- Length
- 0:33
Join for free to saveCopy a prompt that writes a Short like this one
0:25This routine completely changed how my skin looks and feels.
- Hook
- Admits something · “This routine completely changed how my skin looks and feels.”
- Goal
- Teach something useful
- Length
- 0:25
Join for free to saveCopy a prompt that writes a Short like this one
What @cerave leans on
- Categories
- Beauty & Personal Care 4/4Face, skin, hair, and the routines around them
- Formats
- Phone on a stand 3/4The phone stays put on a tripod or a shelfTalking to camera 1/4One person talks straight into a phone that doesn't moveSomeone else filming 1/4Another person carries the phone and follows the action
- Hooks
- Product held to camera 2/4The product held up closeJust music 1/4A song plays, nobody talksEmoji and stickers 1/4Emoji, stickers or cut-outs pasted on"Stop doing this" 1/4Takes common advice and turns it overAlready mid-action 1/4It starts in the middle of doing somethingAdmits something 1/4A friendly sigh, a complaint, a flaw shared
- CTAs & Mechanics
- Makes you wait for the answer 1/4Holds back the answer so you keep watching
- Elements
- A title on screen 2/4Titles, headlines, step numbers and name labelsPlain captions 2/4Whole caption lines, the usual kindHighlighted words 1/4Key words picked out in colour
- Voice
- One person narrating 2/4One voice tells it, on camera or over the topA real conversation 2/4People really talking, recorded on the spot
- Goals
- Teach something useful 4/4A tip or a how-to, with what you sell in the backgroundAsk an expert 1/4Someone on the team answers one questionShow our proof of success 1/4Results, credentials and know-how, with nothing to buyCreator collab 1/4Made with or by an outside creator or influencer