Let's get these seven dogs home
- Hook
- Just says what it is · “Let's get these seven dogs home”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:40
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Chewy
@chewy · 162K subscribers
177 posts in the last 12 months, median 2.1K views
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- 0:40
0:14I'm here. Behind you, look.
- Hook
- Says something absurd · “I'm here. Behind you, look.”
- Goal
- Increase awareness
- Length
- 0:14
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0:09Showing my dog what it's like to be followed around all day
- Hook
- Just music · “Showing my dog what it's like to be followed around all day”
- Goal
- Increase awareness + Lifestyle & Culture
- Length
- 0:09
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0:24Did you hear... Chewy Claus... ?????
- Hook
- Just music · “Did you hear... Chewy Claus... ?????”
- Goal
- Increase awareness + Lifestyle & Culture → An event
- Who made it
- In-house
- Length
- 0:24
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0:09POV: the first pet dinosaur
- Hook
- Just room sound · “POV: the first pet dinosaur”
- Goal
- Increase awareness
- Length
- 0:09
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What @chewy leans on
- Formats
- Phone on a stand 3/5The phone stays put on a tripod or a shelfVlog 1/5Your day, filmed on the phone in your handSomeone else filming 1/5Another person carries the phone and follows the actionMap 1/5An animated map tells the story
- Hooks
- Just music 2/5A song plays, nobody talksJust says what it is 1/5Plainly says what the video is aboutAlready mid-action 1/5It starts in the middle of doing somethingSays something absurd 1/5Something impossible, said with a straight faceJust room sound 1/5Room noise or ASMR, no talking, no musicFast, messy clips 1/5Quick, cluttered clips to grab you
- CTAs & Mechanics
- "This is so me" 3/5An everyday moment people tag their friends inMakes you wait for the answer 1/5Holds back the answer so you keep watching
- Elements
- Plain captions 4/5Whole caption lines, the usual kindA title on screen 1/5Titles, headlines, step numbers and name labelsEmoji 1/5Emoji and stickers as punctuationA filter 1/5A colour filter or beauty filter on the picture
- Voice
- One person narrating 2/5One voice tells it, on camera or over the top
- Goals
- Increase awareness 5/5Posts that make people know you and like you, nothing to buyLifestyle & Culture 3/5Your people and your world, so viewers feel part of itIn-house 2/5Made by the business: its team, its staff, its customers' storiesAn event 1/5Something on a date: a launch, an open day, a service