Morgan & Morgan
@forthepeople · 13.5K subscribers
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59 posts in the last 12 months, median 1.5K views
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1:18There's two emotions. The emotion of winning, and the emotion of losing.
- Hook
- Just says what it is · “There's two emotions. The emotion of winning, and the emotion of losing.”
- Goal
- Show our proof of success
- Who made it
- In-house
- Length
- 1:18
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What @forthepeople leans on
- Categories
- Entertainment & Media 3/5Creator-format entertainment: comedy, stunts, interviews, storytimeSketch Comedy 3/5Scripted acted comedy: family, mom-life, school, workplace, POV skits — not street-captured or AI formatsBusiness & Finance 2/5Selling, closing, and making money as the subject
- Formats
- Phone on a stand 4/5The phone stays put on a tripod or a shelfTalking to camera 2/5One person talks straight into a phone that doesn't moveVlog 1/5Your day, filmed on the phone in your handSomeone else filming 1/5Another person carries the phone and follows the action
- Hooks
- Face up close 2/5A face fills the frame, talking to youFast, messy clips 2/5Quick, cluttered clips to grab youYour logo 2/5The brand's logo is the thing that stands outAsks a question 1/5Opens on a question you want answeredJust music 1/5A song plays, nobody talksJust says what it is 1/5Plainly says what the video is aboutBreaking news voice 1/5Announces it like news: new, just in, finallyA "POV:" caption 1/5A caption that sets the scene: "POV:", "when you…"
- CTAs & Mechanics
- Says something you'll argue with 2/5A ranking or a verdict people will argue about
- Elements
- A title on screen 5/5Titles, headlines, step numbers and name labelsPlain captions 3/5Whole caption lines, the usual kindWord-by-word captions 1/5Captions that pop in word by word as they talkLabels naming things 1/5Text naming each step, item or ingredientSplit screen 1/5The frame cut into panels or windowsLogo in the corner 1/5A logo or handle sitting in the corner
- Voice
- A real conversation 5/5People really talking, recorded on the spotOne person narrating 1/5One voice tells it, on camera or over the top
- Goals
- In-house 5/5Made by the business: its team, its staff, its customers' storiesIncrease awareness 4/5Posts that make people know you and like you, nothing to buyLifestyle & Culture 3/5Your people and your world, so viewers feel part of itShow our proof of success 2/5Results, credentials and know-how, with nothing to buyShow off what we sell 1/5Shows the product, the service or the place so people want it, no price



