Litter-Robot

@litterrobot · 39.5K subscribers

pets.catsPhysical productUS

108 posts in the last 12 months, median 2.1K views

Showing 4 videos
  1. We just moved into a new house, which means all the cats are going to have to get used to brand new Litter-Robot spots.

    Hook
    Calls you out · “We just moved into a new house, which means all the cats are going to have to get used to brand new Litter-Robot spots.”
    Goal
    Increase awareness + Teach something useful + Lifestyle & Culture
    Who made it
    Creator collab
    Length
    0:59
    0:59
  2. What makes a good Automatic Litter Box? I spent a lot of time researching litter boxes

    Hook
    Admits something · “What makes a good Automatic Litter Box? I spent a lot of time researching litter boxes”
    Goal
    Teach something useful
    Length
    0:39
    0:39
  3. What will this poor mom do when her kids grow up and don't want to twin with her anymore? 🥹

    Hook
    Asks a question · “What will this poor mom do when her kids grow up and don't want to twin with her anymore? 🥹”
    Goal
    Increase awareness + Lifestyle & Culture → Our app
    Length
    0:32
    0:32
  4. Spring is here and that means it's time for a refresh, cat edition.

    Hook
    “Spring is here and that means it's time for a refresh, cat edition.”
    Goal
    Increase awareness + Teach something useful + Lifestyle & Culture
    Length
    0:51
    0:51

What @litterrobot leans on

Formats
Phone on a stand 2/4
Hooks
Calls you out 1/4Admits something 1/4Face up close 1/4Asks a question 1/4
CTAs & Mechanics
"This is so me" 2/4Says something you'll argue with 1/4Makes you wait for the answer 1/4
Elements
A title on screen 4/4Plain captions 2/4Emoji 1/4
Voice
One person narrating 4/4A real conversation 1/4
Goals
Increase awareness 3/4Teach something useful 3/4Lifestyle & Culture 3/4Creator collab 1/4Our app 1/4