- Hook
- Just music
- Goal
- Increase awareness + Show our proof of success
- Who made it
- In-house
- Length
- 0:55
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Massachusetts Institute of Technology (MIT)
@mit · 989K subscribers
Education & ExplainersEvery business filed under Education & ExplainersBookable serviceEvery business filed under Bookable serviceLocal venueEvery business filed under Local venueUSEvery business filed under US
25 posts in the last 12 months, median 9.5K views
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- 0:55
1:19Hi, I'm Maheera, and today we're in the Raman Lab at MIT,
- Hook
- Just says what it is · “Hi, I'm Maheera, and today we're in the Raman Lab at MIT,”
- Goal
- Show our proof of success
- Length
- 1:19
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1:32Robots today are mostly driven by cylindrical servo motors,
- Hook
- Just says what it is · “Robots today are mostly driven by cylindrical servo motors,”
- Goal
- Show our proof of success
- Who made it
- In-house
- Length
- 1:32
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1:18What we've learned over time is really the only cure for liver failure is liver transplant.
- Hook
- Calls you out · “What we've learned over time is really the only cure for liver failure is liver transplant.”
- Goal
- Show our proof of success
- Who made it
- In-house
- Length
- 1:18
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1:10- Hook
- Just room sound
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 1:10
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What @mit leans on
- Categories
- Tech & AI 2/5Devices, software, and the industry around them
- Hooks
- Just says what it is 2/5Plainly says what the video is aboutFace up close 2/5A face fills the frame, talking to youJust music 1/5A song plays, nobody talksCalls you out 1/5Names your problem to your face: "if you ever…"Just room sound 1/5Room noise or ASMR, no talking, no music
- CTAs & Mechanics
- Makes you wait for the answer 2/5Holds back the answer so you keep watching
- Elements
- A title on screen 3/5Titles, headlines, step numbers and name labelsLogo in the corner 2/5A logo or handle sitting in the cornerPlain captions 2/5Whole caption lines, the usual kindHighlighted words 2/5Key words picked out in colour
- Voice
- One person narrating 3/5One voice tells it, on camera or over the topA real conversation 3/5People really talking, recorded on the spot
- Goals
- Show our proof of success 4/5Results, credentials and know-how, with nothing to buyIn-house 4/5Made by the business: its team, its staff, its customers' storiesIncrease awareness 2/5Posts that make people know you and like you, nothing to buyLifestyle & Culture 1/5Your people and your world, so viewers feel part of it