You're sort of wet and gross.
- Hook
- Says something absurd · “You're sort of wet and gross.”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 1:13
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Oatly
@oatlytv · 19K subscribers
Food & BeverageEvery business filed under Food & BeveragePhysical productEvery business filed under Physical productUSEvery business filed under US
22 posts in the last 12 months, median 1.9K views
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- 1:13
0:14tour de Oatly matcha strawberry
- Hook
- Just music · “tour de Oatly matcha strawberry”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:14
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0:10- Hook
- Just music
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:10
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0:14- Hook
- Just music
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:14
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What @oatlytv leans on
- Categories
- Entertainment & Media 1/4Creator-format entertainment: comedy, stunts, interviews, storytimeSketch Comedy 1/4Scripted acted comedy: family, mom-life, school, workplace, POV skits — not street-captured or AI formats
- Formats
- Phone on a stand 2/4The phone stays put on a tripod or a shelfSomeone else filming 2/4Another person carries the phone and follows the actionVlog 1/4Your day, filmed on the phone in your hand
- Hooks
- Fast, messy clips 3/4Quick, cluttered clips to grab youJust music 3/4A song plays, nobody talksSays something absurd 1/4Something impossible, said with a straight faceAlready mid-action 1/4It starts in the middle of doing something
- CTAs & Mechanics
- Makes you wait for the answer 1/4Holds back the answer so you keep watching
- Elements
- Plain captions 2/4Whole caption lines, the usual kind
- Voice
- A real conversation 1/4People really talking, recorded on the spot
- Goals
- Increase awareness 4/4Posts that make people know you and like you, nothing to buyLifestyle & Culture 4/4Your people and your world, so viewers feel part of itIn-house 4/4Made by the business: its team, its staff, its customers' stories