Progressive Insurance

@progressive · 113K subscribers

Business & FinanceBookable serviceUS

30 posts in the last 12 months, median 34.9K views

Showing 5 videos

  1. Progressive even helped me find the right coverage for my budget.

    Hook
    Just says what it is · “Progressive even helped me find the right coverage for my budget.”
    Goal
    More sales + Seasonal promotion + Increase awareness + Hard Promotion
    Who made it
    In-house
    Length
    0:16
    0:16
    Progressive Insurance

  2. With the money I saved switching to Progressive, I'm gonna book that manicure.

    Hook
    Drops you mid-conversation · “With the money I saved switching to Progressive, I'm gonna book that manicure.”
    Goal
    More sales + Seasonal promotion + Increase awareness + Hard Promotion + Lifestyle & Culture
    What it asks
    Tap the link
    Who made it
    In-house
    Length
    0:11
    0:11
    Progressive Insurance

  3. Check this out. Oh, wow. Maybe you can move out of her basement now.

    Hook
    Drops you mid-conversation · “Check this out. Oh, wow. Maybe you can move out of her basement now.”
    Goal
    More sales + Seasonal promotion + Increase awareness + Hard Promotion
    What it asks
    Tap the link
    Who made it
    In-house
    Length
    0:11
    0:11
    Progressive Insurance

  4. With the money I saved switching to Progressive, I'm going to book that manicure.

    Hook
    Promises the result · “With the money I saved switching to Progressive, I'm going to book that manicure.”
    Goal
    More sales + Seasonal promotion + Increase awareness + Hard Promotion + Lifestyle & Culture
    What it asks
    Tap the link
    Who made it
    In-house
    Length
    0:16
    0:16
    Progressive Insurance

  5. HOW ARE WE DOING WITH TRACKING THE NEW YEAR'S RESOLUTIONS?

    Hook
    Asks a question · “HOW ARE WE DOING WITH TRACKING THE NEW YEAR'S RESOLUTIONS?”
    Goal
    Increase awareness + Lifestyle & Culture
    Length
    0:34
    0:34
    Progressive Insurance

What @progressive leans on

Categories
Entertainment & Media 4/5Sketch Comedy 4/5
Formats
Phone on a stand 5/5Talking to camera 1/5
Hooks
Drops you mid-conversation 2/5Your logo 2/5Just says what it is 1/5Promises the result 1/5Asks a question 1/5
CTAs & Mechanics
"This is so me" 4/5Tap the link 3/5Says something you'll argue with 1/5
Elements
A title on screen 5/5Logo in the corner 2/5Plain captions 1/5
Voice
A real conversation 5/5One person narrating 4/5
Goals
Increase awareness 5/5More sales 4/5Seasonal promotion 4/5Hard Promotion 4/5In-house 4/5Lifestyle & Culture 3/5