In Media Res hook examples

Viewer lands inside an already-running conversation, argument, or call with zero setup — not a performed character voice.

144 Shorts · 35 businesses · Audio

Live DialogueKaraoke CaptionsEntertainment & MediaSketch ComedyRelatable SkitMovingIn-HouseBrand Campaign
  1. FIRSTBORN HUSBAND WHEN IT SNOWS ❄️ They're saying we're gonna get ten inches of snow.

    Views
    16.7M · as of Oct 23, 2026
    Hook
    In Media Res · “FIRSTBORN HUSBAND WHEN IT SNOWS ❄️ They're saying we're gonna get ten inches of snow.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Length
    0:41
    16.7M views0:41
  2. Hey Kate, grab me a Poppi? Oh yeah, for sure.

    Views
    2.6M · as of Oct 23, 2026
    Hook
    In Media Res · “Hey Kate, grab me a Poppi? Oh yeah, for sure.”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:31
    2.6M views0:31
  3. Hey, so I, um, I don't really like my nails.

    Views
    544.5K · as of Oct 20, 2026
    Hook
    In Media Res · “Hey, so I, um, I don't really like my nails.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:13
    544.5K views0:13
  4. CAN YOU MAKE ME YOUR BEST BREAKFAST SANDWICH? ABSOLUTELY.

    Views
    3.5M · as of Oct 20, 2026
    Hook
    In Media Res · “CAN YOU MAKE ME YOUR BEST BREAKFAST SANDWICH? ABSOLUTELY.”
    Goal
    Value + Hard Promotion
    Made by
    In-House
    Length
    1:59
    3.5M views1:59
  5. WHAT'S THE FUNNIEST THING A KID HAS SAID TO YOU DURING A HAIRCUT

    Views
    5.7M · as of Oct 20, 2026
    Hook
    In Media Res · “WHAT'S THE FUNNIEST THING A KID HAS SAID TO YOU DURING A HAIRCUT”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:58
    5.7M views0:58
  6. Opens with: In Media Res

    Hey, what can I get you? Can I get a Margarita? Ok, one slice coming up.

    Views
    3M · as of Oct 20, 2026
    Hook
    In Media Res · “Hey, what can I get you? Can I get a Margarita? Ok, one slice coming up.”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:28 · 7 cuts
    3M views0:28
  7. Hey Toni! What's the most popular Filipino food?

    Views
    1.4M · as of Oct 20, 2026
    Hook
    In Media Res · “Hey Toni! What's the most popular Filipino food?”
    Goal
    Value
    Length
    0:54
    1.4M views0:54
  8. Opens with: In Media Res

    THAT'LL BE £8 PLEASE OK WELL HERE'S £10

    Views
    11.5M · as of Oct 20, 2026
    Hook
    In Media Res · “THAT'LL BE £8 PLEASE OK WELL HERE'S £10”
    Goal
    Brand Campaign
    Made by
    In-House
    Length
    1:07 · 20 cuts
    11.5M views1:07
  9. Opens with: In Media Res

    Alright, so your total is going to be $7. Okay, cool. I'm just paying cash

    Views
    136.1K · as of Oct 20, 2026
    Hook
    In Media Res · “Alright, so your total is going to be $7. Okay, cool. I'm just paying cash”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:20 · 0 cuts
    136.1K views0:20
  10. Walter! It's been so long. I didn't know you could ride.

    Views
    2.4M · as of Oct 23, 2026
    Hook
    In Media Res · “Walter! It's been so long. I didn't know you could ride.”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:30
    2.4M views0:30
  11. POV: Your Wi-fi is fine but your coworkers backgrounds have a mind of their own

    Views
    28.2K · as of Oct 23, 2026
    Hook
    In Media Res · “POV: Your Wi-fi is fine but your coworkers backgrounds have a mind of their own”
    Goal
    Brand Campaign + Off-Platform Traffic
    Ask
    Link
    Made by
    In-House
    Length
    0:13
    28.2K views0:13
  12. WANNA LOW TAPER ON THE SIDES AND A BIT THE BACK

    Views
    24.8K · as of Oct 20, 2026
    Hook
    In Media Res · “WANNA LOW TAPER ON THE SIDES AND A BIT THE BACK”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:16
    24.8K views0:16
  13. Freddy, this thing just came out. You're not burning your fingers right now?

    Views
    9.5M · as of Oct 20, 2026
    Hook
    In Media Res · “Freddy, this thing just came out. You're not burning your fingers right now?”
    Goal
    Value + Brand Campaign
    Made by
    In-House
    Length
    2:36
    9.5M views2:36
  14. Opens with: In Media Res

    When the customer is saying their order at a perfect pace and in the order that the screen goes 😩

    Views
    35.8K · as of Oct 20, 2026
    Hook
    In Media Res · “When the customer is saying their order at a perfect pace and in the order that the screen goes 😩”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:07 · 0 cuts
    35.8K views0:07
    Series · 24 of 30
  15. Opens with: In Media Res

    Hi, sorry, I'm actually done with this. It was really good, it's just too much.

    Views
    166.9K · as of Oct 20, 2026
    Hook
    In Media Res · “Hi, sorry, I'm actually done with this. It was really good, it's just too much.”
    Goal
    Brand Campaign
    Made by
    In-House
    Length
    0:20 · 2 cuts
    166.9K views0:20
  16. Opens with: In Media Res

    Okay dad... What do you eat at the restaurant 🤔 Chicken tikka 🍗

    Views
    3.5M · as of Oct 20, 2026
    Hook
    In Media Res · “Okay dad... What do you eat at the restaurant 🤔 Chicken tikka 🍗”
    Goal
    Value + Lifestyle & Culture
    Length
    1:11 · 31 cuts
    3.5M views1:11
  17. Opens with: In Media Res

    Do you want some salt and vinegar

    Views
    90.5K · as of Oct 20, 2026
    Hook
    In Media Res · “Do you want some salt and vinegar”
    Goal
    Brand Campaign + Brand Seeding
    Made by
    In-House
    Length
    1:13 · 5 cuts
    90.5K views1:13
  18. Opens with: In Media Res

    GET SLIMED CHALLENGE

    Views
    3.6K · as of Oct 20, 2026
    Hook
    In Media Res · “GET SLIMED CHALLENGE”
    Goal
    Lifestyle & Culture
    Ask
    Comment
    Length
    1:01 · 7 cuts
    3.6K views1:01
    Series · 2 of 3
  19. How much for a slice of pizza? 5.50, but if you flip the bottle, would be free.

    Views
    239.2K · as of Oct 20, 2026
    Hook
    In Media Res · “How much for a slice of pizza? 5.50, but if you flip the bottle, would be free.”
    Goal
    Brand Campaign + Brand Seeding
    Made by
    In-House
    Length
    0:10
    239.2K views0:10
  20. Opens with: In Media Res

    (ASR flagged unreliable by classifier) possible words: "Get the Lord saved it, get"

    Views
    26.2K · as of Oct 20, 2026
    Hook
    In Media Res · “(ASR flagged unreliable by classifier) possible words: "Get the Lord saved it, get"”
    Goal
    Hard Promotion + Brand Seeding
    Made by
    In-House
    Length
    0:12 · 0 cuts
    26.2K views0:12
  21. HAVE WE GOT A DEAL YES YOU HAVE YEAH WE HAVE A DEAL

    Views
    32 · as of Oct 23, 2026
    Hook
    In Media Res · “HAVE WE GOT A DEAL YES YOU HAVE YEAH WE HAVE A DEAL”
    Goal
    Authority
    Made by
    In-House
    Length
    0:42
    32 views0:42
  22. Should they have taken the $100? Are you guys a couple?

    Views
    44.7K · as of Oct 20, 2026
    Hook
    In Media Res · “Should they have taken the $100? Are you guys a couple?”
    Goal
    Hard Promotion + Authority
    Length
    0:48
    44.7K views0:48
    Series · 3 of 6
  23. Opens with: In Media Res

    This is a new one. You can show it. Okay

    Views
    6.2K · as of Oct 20, 2026
    Hook
    In Media Res · “This is a new one. You can show it. Okay”
    Goal
    Value + Brand Seeding
    Made by
    Staff
    Length
    0:27 · 6 cuts
    6.2K views0:27
    Series · 14 of 72
  24. Opens with: In Media Res

    Minister T, show me how you flee from sin.

    Views
    4.4K · as of Oct 20, 2026
    Hook
    In Media Res · “Minister T, show me how you flee from sin.”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:33 · 5 cuts
    4.4K views0:33
  25. If you are just using Claude and ChatGPT for text gen

    Views
    3.4K · as of Oct 23, 2026
    Hook
    In Media Res · “If you are just using Claude and ChatGPT for text gen”
    Goal
    Lifestyle & Culture + Authority
    Ask
    Watch Next
    Made by
    In-House
    Length
    0:28
    3.4K views0:28
    Series · 4 of 9
  26. Opens with: In Media Res

    God uses imperfect people to share perfect [hope]

    Views
    2.5K · as of Oct 20, 2026
    Hook
    In Media Res · “God uses imperfect people to share perfect [hope]”
    Goal
    Hard Promotion + Brand Campaign
    Length
    0:46 · 0 cuts
    2.5K views0:46
  27. Opens with: In Media Res

    Rage baiting the males at the roastery · Rude. Good question? Yeah. What—

    Views
    1.5K · as of Oct 20, 2026
    Hook
    In Media Res · “Rage baiting the males at the roastery · Rude. Good question? Yeah. What—”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:59 · 4 cuts
    1.5K views0:59
  28. every startup founders speaking to investors You failure! Failure!

    Views
    1.6K · as of Oct 23, 2026
    Hook
    In Media Res · “every startup founders speaking to investors You failure! Failure!”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:17
    1.6K views0:17
  29. Opens with: In Media Res

    It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at

    Views
    57.2K · as of Oct 20, 2026
    Hook
    In Media Res · “It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at”
    Goal
    Series Retention
    Ask
    Comment
    Made by
    Staff
    Length
    0:38 · 14 cuts
    57.2K views0:38
    Series · 15 of 15
  30. Opens with: In Media Res

    I feel like you're just here for the house made coffee cake

    Views
    1.6K · as of Oct 20, 2026
    Hook
    In Media Res · “I feel like you're just here for the house made coffee cake”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    Staff
    Length
    0:06 · 1 cut
    1.6K views0:06
  31. Opens with: In Media Res

    Hey! You guys do that really cool latte art, right? Oh, yeah, yeah.

    Views
    2.1K · as of Oct 20, 2026
    Hook
    In Media Res · “Hey! You guys do that really cool latte art, right? Oh, yeah, yeah.”
    Goal
    Brand Campaign + Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:57 · 21 cuts
    2.1K views0:57
    Series · 2 of 13
  32. Opens with: In Media Res

    pov: running 4 cafes as a 27yo

    Views
    19.4K · as of Oct 20, 2026
    Hook
    In Media Res · “pov: running 4 cafes as a 27yo”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    Staff
    Length
    1:21 · 13 cuts
    19.4K views1:21
    Series · 1 of 8
  33. Opens with: In Media Res

    Mr. Grinch, my name is Cindy Lou Who.

    Views
    2.3K · as of Oct 20, 2026
    Hook
    In Media Res · “Mr. Grinch, my name is Cindy Lou Who.”
    Goal
    Lifestyle & Culture + Brand Seeding
    Length
    0:05 · 1 cut
    2.3K views0:05
  34. welcome to Currys yoga 🧘 Told you I'm flexible.

    Views
    1.3K · as of Oct 23, 2026
    Hook
    In Media Res · “welcome to Currys yoga 🧘 Told you I'm flexible.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:24
    1.3K views0:24
  35. Opens with: In Media Res

    A vibe, truthfully, I love a

    Views
    279 · as of Oct 20, 2026
    Hook
    In Media Res · “A vibe, truthfully, I love a”
    Goal
    Hard Promotion + Lifestyle & Culture + Authority → Core Offer
    Made by
    In-House
    Length
    1:01 · 18 cuts
    279 views1:01
  36. What is the craziest hair request you've ever gotten?

    Views
    4.5M · as of Oct 20, 2026
    Hook
    In Media Res · “What is the craziest hair request you've ever gotten?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:28
    4.5M views1:28
  37. Opens with: In Media Res

    Excuse me, can you cut this for me? Cut in half? No, cut into little pieces.

    Views
    3M · as of Oct 20, 2026
    Hook
    In Media Res · “Excuse me, can you cut this for me? Cut in half? No, cut into little pieces.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:19 · 16 cuts
    3M views0:19
  38. Hi, welcome to Starbucks. Would you like a Poppi?

    Views
    195.5K · as of Oct 23, 2026
    Hook
    In Media Res · “Hi, welcome to Starbucks. Would you like a Poppi?”
    Goal
    Series Retention
    Made by
    In-House
    Length
    0:29
    195.5K views0:29
  39. Eric, let's make this video quick, I gotta go. You rushing me like that, really?

    Views
    443K · as of Oct 20, 2026
    Hook
    In Media Res · “Eric, let's make this video quick, I gotta go. You rushing me like that, really?”
    Goal
    Hard Promotion
    Made by
    In-House
    Length
    2:30
    443K views2:30
  40. Opens with: In Media Res

    POV: trying to get the new hire to speak up · That's my purse. Don't be afraid to shout it. That's my

    Views
    34.8K · as of Oct 20, 2026
    Hook
    In Media Res · “POV: trying to get the new hire to speak up · That's my purse. Don't be afraid to shout it. That's my”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:10 · 0 cuts
    34.8K views0:10
  41. Opens with: In Media Res

    Hi, can you get all these chocolates battered please?

    Views
    2.5M · as of Oct 20, 2026
    Hook
    In Media Res · “Hi, can you get all these chocolates battered please?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:02 · 18 cuts
    2.5M views1:02
    Series · 2 of 5
  42. Okay, thank you! Wait, you can't leave without paying.

    Views
    33.6K · as of Oct 20, 2026
    Hook
    In Media Res · “Okay, thank you! Wait, you can't leave without paying.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:17
    33.6K views0:17
  43. Freddy, that just came out? Yeah of course.

    Views
    7.7M · as of Oct 20, 2026
    Hook
    In Media Res · “Freddy, that just came out? Yeah of course.”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    1:04
    7.7M views1:04
  44. POV: Someone forgot to mute their mic before breakfast.

    Views
    6.6K · as of Oct 23, 2026
    Hook
    In Media Res · “POV: Someone forgot to mute their mic before breakfast.”
    Goal
    Brand Campaign + Off-Platform Traffic
    Ask
    Link
    Length
    0:13
    6.6K views0:13
  45. Opens with: In Media Res

    Another order… Seekh kebab. Chicken madras.

    Views
    3.3M · as of Oct 20, 2026
    Hook
    In Media Res · “Another order… Seekh kebab. Chicken madras.”
    Goal
    Value + Hard Promotion
    Made by
    In-House
    Length
    1:13 · 41 cuts
    3.3M views1:13
  46. Look over there! Jackson, I don't think those are baseball players.

    Views
    137.7K · as of Oct 23, 2026
    Hook
    In Media Res · “Look over there! Jackson, I don't think those are baseball players.”
    Goal
    Lifestyle & Culture
    Length
    0:27
    137.7K views0:27
  47. Opens with: In Media Res

    HI CAN I HAVE A BOWL OF PHO PLEASE BUT WITH NO GREEN ONIONS

    Views
    101K · as of Oct 20, 2026
    Hook
    In Media Res · “HI CAN I HAVE A BOWL OF PHO PLEASE BUT WITH NO GREEN ONIONS”
    Goal
    Hard Promotion + Brand Campaign
    Length
    0:44 · 19 cuts
    101K views0:44
  48. Hey Toni! What's an underrated pork dish?

    Views
    135.4K · as of Oct 20, 2026
    Hook
    In Media Res · “Hey Toni! What's an underrated pork dish?”
    Goal
    Value + Hard Promotion
    Made by
    In-House
    Length
    0:51
    135.4K views0:51
  49. Opens with: In Media Res

    Hello lovely, you alright? I'm alright. Right, right, I don't like chip shop style curry sauce

    Views
    74.3K · as of Oct 20, 2026
    Hook
    In Media Res · “Hello lovely, you alright? I'm alright. Right, right, I don't like chip shop style curry sauce”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:01 · 7 cuts
    74.3K views1:01
  50. Opens with: In Media Res

    Part 3 · overlapping speech: "I'll blow on it. I'll blow inside it. Like a Yeti"

    Views
    1.7K · as of Oct 20, 2026
    Hook
    In Media Res · “Part 3 · overlapping speech: "I'll blow on it. I'll blow inside it. Like a Yeti"”
    Goal
    Lifestyle & Culture + Series Retention + Brand Seeding
    Length
    1:00 · 11 cuts
    1.7K views1:00
    Series · 4 of 4
  51. Opens with: In Media Res

    So I would say that's yellow, right?

    Views
    1.4K · as of Oct 20, 2026
    Hook
    In Media Res · “So I would say that's yellow, right?”
    Goal
    Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:35 · 13 cuts
    1.4K views0:35
  52. Yeah, how do busy barbers lose clients? Well, here's a funny one.

    Views
    2.3K · as of Oct 20, 2026
    Hook
    In Media Res · “Yeah, how do busy barbers lose clients? Well, here's a funny one.”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:19
    2.3K views0:19
  53. How much do I owe you? It's $150 for today.

    Views
    31.7K · as of Oct 20, 2026
    Hook
    In Media Res · “How much do I owe you? It's $150 for today.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:22
    31.7K views0:22
  54. Opens with: In Media Res

    What's the weirdest drink order you've gotten recently? Hmm, I

    Views
    49.4K · as of Oct 20, 2026
    Hook
    In Media Res · “What's the weirdest drink order you've gotten recently? Hmm, I”
    Goal
    Hard Promotion
    Ask
    Link
    Made by
    Staff
    Length
    0:52 · 22 cuts
    49.4K views0:52
    Series · 5 of 13
  55. Opens with: In Media Res

    What got you interested in what he's interested in on the roasting side?

    Views
    1.2K · as of Oct 20, 2026
    Hook
    In Media Res · “What got you interested in what he's interested in on the roasting side?”
    Goal
    Lifestyle & Culture + Series Retention
    Made by
    In-House
    Length
    0:57 · 15 cuts
    1.2K views0:57
    Series · 3 of 45
  56. What is an easy school hairstyle? Before you go to bed...

    Views
    4.4M · as of Oct 20, 2026
    Hook
    In Media Res · “What is an easy school hairstyle? Before you go to bed...”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:50
    4.4M views0:50
    Series · 1 of 4
  57. Opens with: In Media Res

    There's your pasta guy. Thanks. Are you eating alone today? Yeah.

    Views
    798K · as of Oct 20, 2026
    Hook
    In Media Res · “There's your pasta guy. Thanks. Are you eating alone today? Yeah.”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:18 · 7 cuts
    798K views0:18
  58. Hey, how much is my total? Oh, yeah, your total is 80 bucks.

    Views
    30.6K · as of Oct 20, 2026
    Hook
    In Media Res · “Hey, how much is my total? Oh, yeah, your total is 80 bucks.”
    Goal
    Brand Campaign
    Made by
    In-House
    Length
    0:14
    30.6K views0:14
  59. Hey Eric? Yeah. Why are our sandwiches so big?

    Views
    306.6K · as of Oct 20, 2026
    Hook
    In Media Res · “Hey Eric? Yeah. Why are our sandwiches so big?”
    Goal
    Value + Authority
    Made by
    In-House
    Length
    2:29
    306.6K views2:29
  60. Opens with: In Media Res

    Hi, can I serve you today? Yeah, you can. Can I get a mini haddock meal,

    Views
    2M · as of Oct 20, 2026
    Hook
    In Media Res · “Hi, can I serve you today? Yeah, you can. Can I get a mini haddock meal,”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    1:17 · 23 cuts
    2M views1:17

The company it keeps

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Who uses it most

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