Okay, and another PJ, sexy
- Hook
- Teases a secret · “Okay, and another PJ, sexy”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:34
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SKIMS
@skims · 60.4K subscribers
Fashion & ApparelEvery business filed under Fashion & ApparelPhysical productEvery business filed under Physical productUSEvery business filed under US
27 posts in the last 12 months, median 17.4K views
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- 0:34
0:12- Hook
- Just music
- Goal
- Content Series
- Who made it
- In-house
- Length
- 0:12
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0:17The North Face x SKIMS sneak peek
- Hook
- Just music · “The North Face x SKIMS sneak peek”
- Goal
- Increase awareness + Lifestyle & Culture + Content Series
- Who made it
- In-house
- Length
- 0:17
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0:16- Hook
- Just music
- Goal
- Content Series
- Who made it
- In-house
- Length
- 0:16
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What @skims leans on
- Categories
- Fashion & Apparel 4/4Clothing and how it's worn
- Formats
- Phone on a stand 3/4The phone stays put on a tripod or a shelfVlog 1/4Your day, filmed on the phone in your handSomeone else filming 1/4Another person carries the phone and follows the action
- Hooks
- Just music 3/4A song plays, nobody talksTeases a secret 1/4Promises inside knowledge and holds it backFace up close 1/4A face fills the frame, talking to youProduct held to camera 1/4The product held up close
- CTAs & Mechanics
- Makes you wait for the answer 2/4Holds back the answer so you keep watching
- Elements
- A title on screen 1/4Titles, headlines, step numbers and name labels
- Voice
- A real conversation 3/4People really talking, recorded on the spot
- Goals
- In-house 4/4Made by the business: its team, its staff, its customers' storiesContent Series 3/4A recurring show or numbered episodes that bring people backIncrease awareness 2/4Posts that make people know you and like you, nothing to buyLifestyle & Culture 2/4Your people and your world, so viewers feel part of it