Food & Beverage content ideas

Sticky Date Pudding Matcha Latte

Views

31.3K · as of Oct 23, 2026

Hook

Music Only · “Sticky Date Pudding Matcha Latte”

Goal

Value

Made by

In-House

Length

0:26

Call me crazy, but there's only one right way to make an iced latte. Let me tell

Views

2.5M · as of Oct 20, 2026

Hook

Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”

Goal

Value + Authority

Made by

Staff

Length

0:31 · 5 cuts

CAN YOU MAKE ME YOUR BEST BREAKFAST SANDWICH? ABSOLUTELY.

Views

3.5M · as of Oct 20, 2026

Hook

In Media Res · “CAN YOU MAKE ME YOUR BEST BREAKFAST SANDWICH? ABSOLUTELY.”

Goal

Value + Hard Promotion

Made by

In-House

Length

1:59

Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars

Views

137.9K · as of Oct 20, 2026

Hook

Stat Drop · “Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars”

Goal

Value + Lifestyle & Culture + Authority

Made by

Staff

Length

2:03 · 39 cuts

Views

2.2K · as of Oct 18, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

In-House

Length

0:10 · 6 cuts

Hey Toni! What's the most popular Filipino food?

Views

1.4M · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! What's the most popular Filipino food?”

Goal

Value

Length

0:54

pov:bakery owner in Sydney “6am-Closing” for Valentine's Day

Views

8.5M · as of Oct 20, 2026

Hook

Ambient & ASMR · “pov:bakery owner in Sydney “6am-Closing” for Valentine's Day”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

1:36

Seeing if my Dunkin dad can taste the difference between our caramelized banana latte and Dunkin's banana latte

Views

857K · as of Oct 20, 2026

Hook

Confession · “Seeing if my Dunkin dad can taste the difference between our caramelized banana latte and Dunkin's banana latte”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

1:08 · 35 cuts

Views

49.2K · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:49 · 7 cuts

Freddy, this thing just came out. You're not burning your fingers right now?

Views

9.5M · as of Oct 20, 2026

Hook

In Media Res · “Freddy, this thing just came out. You're not burning your fingers right now?”

Goal

Value + Brand Campaign

Made by

In-House

Length

2:36

Yeah, so I'm gonna do family deal for these guys

Views

294.6K · as of Oct 20, 2026

Hook

Face First · “Yeah, so I'm gonna do family deal for these guys”

Goal

Value + Brand Campaign

Made by

In-House

Length

1:24 · 7 cuts

Let's make lasagna alla carbonara. Come on everybody!

Views

916.2K · as of Oct 20, 2026

Hook

Face First · “Let's make lasagna alla carbonara. Come on everybody!”

Goal

Brand Campaign + Authority

Made by

In-House

Length

1:05

Okay dad... What do you eat at the restaurant 🤔 Chicken tikka 🍗

Views

3.5M · as of Oct 20, 2026

Hook

In Media Res · “Okay dad... What do you eat at the restaurant 🤔 Chicken tikka 🍗”

Goal

Value + Lifestyle & Culture

Length

1:11 · 31 cuts

Hi, can I get southern fried fish and chips meal please?

Views

1.4M · as of Oct 20, 2026

Hook

In Media Res · “Hi, can I get southern fried fish and chips meal please?”

Goal

Value + Authority

Made by

In-House

Length

1:07 · 16 cuts

Whimsical latte art? YES PLEASE!

Views

18.2K · as of Oct 20, 2026

Hook

Text-Carried · “Whimsical latte art? YES PLEASE!”

Goal

Lifestyle & Culture + Authority

Ask

Do It Now

Made by

Staff

Length

0:17 · 4 cuts

This hot honey traybake is so easy to make. You just

Views

11K · as of Oct 19, 2026

Hook

Flat Premise · “This hot honey traybake is so easy to make. You just”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

0:39 · 9 cuts

Listen up, soda drinkers. Did you know that you consume this much sugar

Views

29.7K · as of Oct 23, 2026

Hook

Breaking News · “Listen up, soda drinkers. Did you know that you consume this much sugar”

Goal

Hard Promotion

Made by

In-House

Length

0:27

Excuse me? All the ice is melted?

Views

4.8K · as of Oct 20, 2026

Hook

Absurd Premise · “Excuse me? All the ice is melted?”

Goal

Hard Promotion + Brand Campaign

Made by

UGC

Length

0:18 · 5 cuts

If you've ever tried to pour evenly from a regular kettle, you know how messy

Views

1.8K · as of Oct 20, 2026

Hook

Audience Callout · “If you've ever tried to pour evenly from a regular kettle, you know how messy”

Goal

Value + Authority

Made by

In-House

Length

0:16 · 3 cuts

WHY IS LATTE ART SO HARD!!? · I CAN HELP! ITS NOT THAT HARD!

Views

2.7K · as of Oct 20, 2026

Hook

Text-Carried · “WHY IS LATTE ART SO HARD!!? · I CAN HELP! ITS NOT THAT HARD!”

Goal

Value + Brand Campaign + Authority → Class or Service

Made by

Staff

Length

0:10 · 3 cuts

Personality test: Where's your next bite?

Views

4.8K · as of Oct 20, 2026

Hook

Text-Carried · “Personality test: Where's your next bite?”

Goal

Brand Seeding

Ask

Comment

Made by

In-House

Length

0:04 · 0 cuts

I really didn't think I'd find a porchetta sandwich on Beach 116th in Rockaway

Views

5K · as of Oct 20, 2026

Hook

Withheld Secret · “I really didn't think I'd find a porchetta sandwich on Beach 116th in Rockaway”

Goal

Value + Authority

Length

1:11 · 30 cuts

Salted Maple Matcha Latte

Views

7.1K · as of Oct 23, 2026

Hook

Music Only · “Salted Maple Matcha Latte”

Goal

Value

Made by

In-House

Length

0:20

Sacky, you want to see the sandwich that was voted best in New Jersey?

Views

2.2M · as of Oct 20, 2026

Hook

Stop Doing X · “Sacky, you want to see the sandwich that was voted best in New Jersey?”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

2:28

LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,

Views

774.7K · as of Oct 20, 2026

Hook

Flat Premise · “LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,”

Goal

Value + Authority

Made by

Staff

Length

0:47 · 8 cuts

"OSTERIA RENATA" title card over exterior shot

Views

666 · as of Oct 18, 2026

Hook

Music Only · “"OSTERIA RENATA" title card over exterior shot”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

0:11 · 4 cuts

pov: bakery owner in Sydney “6am-4pm” shift

Views

6.1M · as of Oct 20, 2026

Hook

Music Only · “pov: bakery owner in Sydney “6am-4pm” shift”

Goal

Authority + Series Retention

Made by

In-House

Length

1:38

what's the weirdest drink order you've gotten recently?

Views

561.2K · as of Oct 20, 2026

Hook

Question · “what's the weirdest drink order you've gotten recently?”

Goal

Brand Campaign

Made by

Staff

Length

0:26 · 7 cuts

Scale/grinder readout numbers only ("-5768", "00") · no spoken or composed words

Views

44.2K · as of Oct 20, 2026

Hook

Ambient & ASMR · “Scale/grinder readout numbers only ("-5768", "00") · no spoken or composed words”

Goal

Value + Brand Seeding

Made by

Staff

Length

0:54 · 7 cuts

Freddy, that just came out? Yeah of course.

Views

7.7M · as of Oct 20, 2026

Hook

In Media Res · “Freddy, that just came out? Yeah of course.”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

1:04

Let's make a pizza!

Views

734.5K · as of Oct 20, 2026

Hook

“Let's make a pizza!”

Goal

Brand Campaign + Lifestyle & Culture

Length

1:01

When you like your cold brew coffee in a can... but also like saving your nails

Views

12.5K · as of Oct 20, 2026

Hook

Text-Carried · “When you like your cold brew coffee in a can... but also like saving your nails”

Goal

Brand Campaign + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:06 · 2 cuts

Another order… Seekh kebab. Chicken madras.

Views

3.3M · as of Oct 20, 2026

Hook

In Media Res · “Another order… Seekh kebab. Chicken madras.”

Goal

Value + Hard Promotion

Made by

In-House

Length

1:13 · 41 cuts

Hey Toni! How do you make the perfect lumpia?

Views

142.2K · as of Oct 20, 2026

Hook

Flat Premise · “Hey Toni! How do you make the perfect lumpia?”

Goal

Lifestyle & Culture + Authority

Length

1:01

Do you want some salt and vinegar

Views

90.5K · as of Oct 20, 2026

Hook

In Media Res · “Do you want some salt and vinegar”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

1:13 · 5 cuts

Hi, can I get a battered chocolate egg please?

Views

648.8K · as of Oct 20, 2026

Hook

In Media Res · “Hi, can I get a battered chocolate egg please?”

Goal

Hard Promotion

Made by

In-House

Length

1:02 · 18 cuts

Something I'd never order myself as a barista

Views

9.9K · as of Oct 20, 2026

Hook

Confession · “Something I'd never order myself as a barista”

Goal

Brand Campaign + Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:17 · 0 cuts

Who doesn't love a frittata? And this is one of my absolute favourites.

Views

6.4K · as of Oct 19, 2026

Hook

Question · “Who doesn't love a frittata? And this is one of my absolute favourites.”

Goal

Value + Hard Promotion

Ask

Do It Now

Made by

In-House

Length

0:38 · 5 cuts

BEING

Views

3.9K · as of Oct 20, 2026

Hook

Text-Carried · “BEING”

Goal

Value + Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:28 · 0 cuts

Views

16.8K · as of Oct 23, 2026

Hook

Ambient & ASMR

Goal

Value

Made by

In-House

Length

0:24

Coffee is 98% water, so if your water is tasting bad, your

Views

1.6K · as of Oct 20, 2026

Hook

Breaking News · “Coffee is 98% water, so if your water is tasting bad, your”

Goal

Value + Authority

Made by

Staff

Length

0:14 · 1 cut

Juan Puerta Cupping

Views

1.8K · as of Oct 20, 2026

Hook

Text-Carried · “Juan Puerta Cupping”

Goal

Authority + Series Retention

Made by

Staff

Length

0:23 · 8 cuts

Have you tried our April specials? 😊

Views

2.1K · as of Oct 20, 2026

Hook

Text-Carried · “Have you tried our April specials? 😊”

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

0:11 · 0 cuts

Views

3.8K · as of Oct 23, 2026

Hook

Music Only

Goal

Value + Lifestyle & Culture

Made by

In-House

Length

0:15

The best sandwich YOU HAVENT HAD YET...

Views

1.5M · as of Oct 20, 2026

Hook

Payoff Promise · “The best sandwich YOU HAVENT HAD YET...”

Goal

Value + Hard Promotion

Made by

In-House

Length

2:31

Welcome to your neighbourhood pasta bar. always fresh

Views

608 · as of Oct 18, 2026

Hook

Text-Carried · “Welcome to your neighbourhood pasta bar. always fresh”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:12 · 7 cuts

pov: bakery owner in Sydney "6am-6pm" shift

Views

5.4M · as of Oct 20, 2026

Hook

Ambient & ASMR · “pov: bakery owner in Sydney "6am-6pm" shift”

Goal

Hard Promotion + Authority

Made by

In-House

Length

1:39

What's your controversial take on breakfast? I think sweet cream cheese on a salty

Views

475.5K · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on breakfast? I think sweet cream cheese on a salty”

Goal

Authority

Made by

Staff

Length

0:37 · 10 cuts

YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.

Views

119.8K · as of Oct 20, 2026

Hook

Confession · “YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.”

Goal

Value + Authority

Length

0:48 · 6 cuts

Views

31.3K · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:57 · 15 cuts

Lets make a pizza

Views

717.1K · as of Oct 20, 2026

Hook

Flat Premise · “Lets make a pizza”

Goal

Brand Campaign + Lifestyle & Culture

Length

0:46

I HAVE TO SAY THIS IS THE FIRST TIME I'VE EVER WORKED WITH A WOOD FIRE OVEN

Views

6.4M · as of Oct 20, 2026

Hook

Confession · “I HAVE TO SAY THIS IS THE FIRST TIME I'VE EVER WORKED WITH A WOOD FIRE OVEN”

Goal

Brand Campaign + Authority

Made by

In-House

Length

2:58

New order: chicken tikka, butter chicken, garlic with cheese naan.

Views

3.1M · as of Oct 20, 2026

Hook

In Media Res · “New order: chicken tikka, butter chicken, garlic with cheese naan.”

Goal

Hard Promotion

Made by

In-House

Length

1:17 · 32 cuts

Hey Toni! What's an underrated pork dish?

Views

135.4K · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! What's an underrated pork dish?”

Goal

Value + Hard Promotion

Made by

In-House

Length

0:51

I'm gonna show you the difference here.

Views

67K · as of Oct 20, 2026

Hook

Flat Premise · “I'm gonna show you the difference here.”

Goal

Value

Made by

In-House

Length

1:48 · 12 cuts

how to make a Bubblegum Milkshake

Views

8.7K · as of Oct 20, 2026

Hook

Text-Carried · “how to make a Bubblegum Milkshake”

Goal

Value + Hard Promotion

Made by

Staff

Length

0:22 · 10 cuts

I love meal prepping.

Views

5.1K · as of Oct 19, 2026

Hook

Confession · “I love meal prepping.”

Goal

Value + Brand Campaign

Ask

Do It Now

Made by

In-House

Length

0:22 · 3 cuts

If you're into pour over, AeroPress or espresso, timing

Views

1.5K · as of Oct 20, 2026

Hook

Face First · “If you're into pour over, AeroPress or espresso, timing”

Goal

Value + Off-Platform Traffic

Made by

Staff

Length

0:24 · 2 cuts

Hi, could I get this chocolate bar battered, please? I've never

Views

262.8K · as of Oct 20, 2026

Hook

In Media Res · “Hi, could I get this chocolate bar battered, please? I've never”

Goal

Hard Promotion

Made by

In-House

Length

1:03 · 12 cuts

Why we shake our drinks?

Views

1.7K · as of Oct 20, 2026

Hook

Text-Carried · “Why we shake our drinks?”

Goal

Value + Hard Promotion + Lifestyle & Culture

Ask

Link

Made by

Staff

Length

0:15 · 3 cuts