Hey Toni! What's the most popular Filipino food?
- Views
- 1.4M · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! What's the most popular Filipino food?”
- Goal
- Value
- Length
- 0:54
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Manila Mart & Cafe
@manilamartmd · 24.1K subscribers
Food & BeverageEvery business filed under Food & BeverageRetailEvery business filed under RetailLocal venueEvery business filed under Local venueUSEvery business filed under US
153 posts in the last 12 months, median 17.6K views
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- 1.4M views0:54
200.7K views1:01Yup, that's me. You're probably wondering how I got here.
- Views
- 200.7K · as of Oct 20, 2026
- Hook
- Absurd Premise · “Yup, that's me. You're probably wondering how I got here.”
- Goal
- Lifestyle & Culture + Authority
- Made by
- In-House
- Length
- 1:01
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142.2K views1:01Hey Toni! How do you make the perfect lumpia?
- Views
- 142.2K · as of Oct 20, 2026
- Hook
- Flat Premise · “Hey Toni! How do you make the perfect lumpia?”
- Goal
- Lifestyle & Culture + Authority
- Length
- 1:01
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 3 of 3Only the series cooking tips
135.4K views0:51Hey Toni! What's an underrated pork dish?
- Views
- 135.4K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! What's an underrated pork dish?”
- Goal
- Value + Hard Promotion
- Made by
- In-House
- Length
- 0:51
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129.9K views0:54Hey Toni! How do you make the best lechon? Let me show you!
- Views
- 129.9K · as of Oct 20, 2026
- Hook
- “Hey Toni! How do you make the best lechon? Let me show you!”
- Goal
- Authority
- Length
- 0:54
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 1 of 3Only the series cooking tips
85.5K views0:49Hey Toni! It's basically Christmas already! Can you make something to celebrate?
- Views
- 85.5K · as of Oct 20, 2026
- Hook
- Question · “Hey Toni! It's basically Christmas already! Can you make something to celebrate?”
- Goal
- Value
- Ask
- Comment
- Length
- 0:49
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71K views1:01Hey Toni! What's the first dish everybody grabs in a boodle fight?
- Views
- 71K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! What's the first dish everybody grabs in a boodle fight?”
- Goal
- Lifestyle & Culture
- Length
- 1:01
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66.3K views1:10What is your go-to meal at Manila Mart? BBQ chicken and pork!
- Views
- 66.3K · as of Oct 20, 2026
- Hook
- In Media Res · “What is your go-to meal at Manila Mart? BBQ chicken and pork!”
- Goal
- Lifestyle & Culture + Authority
- Ask
- Comment
- Made by
- In-House
- Length
- 1:10
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 2 of 4Only the series Manila Mart recommendations
63.2K views0:38Hey Toni! Can you make something with peanut butter? Yeah! Let me show you!
- Views
- 63.2K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! Can you make something with peanut butter? Yeah! Let me show you!”
- Goal
- Value + Lifestyle & Culture
- Length
- 0:38
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56.1K views0:46Hey Toni! Can you make nachos Filipino?
- Views
- 56.1K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! Can you make nachos Filipino?”
- Goal
- Hard Promotion + Brand Campaign
- Made by
- In-House
- Length
- 0:46
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52.2K views1:01Hey Toni! What would you make for someone trying Filipino food for the first time?
- Views
- 52.2K · as of Oct 20, 2026
- Hook
- Question · “Hey Toni! What would you make for someone trying Filipino food for the first time?”
- Goal
- Value + Hard Promotion + Lifestyle & Culture
- Length
- 1:01
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46.5K views1:03Hey Toni! What are the top 5 Filipino pantry essentials?
- Views
- 46.5K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! What are the top 5 Filipino pantry essentials?”
- Goal
- Lifestyle & Culture + Brand Seeding
- Made by
- In-House
- Length
- 1:03
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41.9K views0:49Hey Toni! What's a perfect treat to start the new year?
- Views
- 41.9K · as of Oct 20, 2026
- Hook
- Question · “Hey Toni! What's a perfect treat to start the new year?”
- Goal
- Value + Hard Promotion
- Made by
- In-House
- Length
- 0:49
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41.4K views0:56Hey Toni! Can you make a Christmas must have?
- Views
- 41.4K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! Can you make a Christmas must have?”
- Goal
- Value + Hard Promotion
- Ask
- Comment
- Length
- 0:56
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34.1K views0:48Hey Toni! How do you make the perfect leche flan?
- Views
- 34.1K · as of Oct 20, 2026
- Hook
- Question · “Hey Toni! How do you make the perfect leche flan?”
- Goal
- Hard Promotion + Authority
- Made by
- In-House
- Length
- 0:48
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 2 of 3Only the series cooking tips
28K views0:48Hey Toni! Can you try these chip recommendations?
- Views
- 28K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! Can you try these chip recommendations?”
- Goal
- Brand Campaign + Brand Seeding
- Ask
- Comment
- Length
- 0:48
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27.8K views0:43Hey Toni! Can you make noodles crispy?
- Views
- 27.8K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! Can you make noodles crispy?”
- Goal
- Brand Campaign
- Ask
- Comment
- Length
- 0:43
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26.2K views0:51Hey Toni! Can you upgrade SPAM? Let me show you!
- Views
- 26.2K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! Can you upgrade SPAM? Let me show you!”
- Goal
- Brand Campaign + Authority
- Made by
- In-House
- Length
- 0:51
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24.4K views0:47Hey Toni! Can you save old bread? Let me show you!
- Views
- 24.4K · as of Oct 20, 2026
- Hook
- Motion Cold-Open · “Hey Toni! Can you save old bread? Let me show you!”
- Goal
- Value + Series Retention
- Ask
- Comment
- Length
- 0:47
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24.2K views0:35The grocery item FLYING OFF our shelves isn't what you expect!
- Views
- 24.2K · as of Oct 20, 2026
- Hook
- Withheld Secret · “The grocery item FLYING OFF our shelves isn't what you expect!”
- Goal
- Lifestyle & Culture + Brand Seeding
- Ask
- Comment
- Length
- 0:35
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23.3K views1:02Hey Toni! Can you make pumpkin spice Filipino?
- Views
- 23.3K · as of Oct 20, 2026
- Hook
- Stop Doing X · “Hey Toni! Can you make pumpkin spice Filipino?”
- Goal
- Lifestyle & Culture + Series Retention
- Made by
- In-House
- Length
- 1:02
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21.6K views0:36Hey Toni! Can you make poutine Filipino?
- Views
- 21.6K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! Can you make poutine Filipino?”
- Goal
- Brand Campaign + Authority
- Made by
- In-House
- Length
- 0:36
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13.9K views0:35Hey Toni! What snack should I get for movie night?
- Views
- 13.9K · as of Oct 20, 2026
- Hook
- Question · “Hey Toni! What snack should I get for movie night?”
- Goal
- Brand Seeding
- Ask
- Comment
- Made by
- In-House
- Length
- 0:35
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13.1K views1:08A lot of you have been asking... Who is the face behind
- Views
- 13.1K · as of Oct 20, 2026
- Hook
- Face First · “A lot of you have been asking... Who is the face behind”
- Goal
- Brand Campaign + Series Retention
- Made by
- In-House
- Length
- 1:08
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8K views1:03Hey Toni! Can you try Filipino versions of American snacks*?
- Views
- 8K · as of Oct 20, 2026
- Hook
- In Media Res · “Hey Toni! Can you try Filipino versions of American snacks*?”
- Goal
- Brand Campaign + Brand Seeding
- Length
- 1:03
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6.2K views0:25Hey Toni! Do you ever wear anything besides your uniform??
- Views
- 6.2K · as of Oct 20, 2026
- Hook
- Question · “Hey Toni! Do you ever wear anything besides your uniform??”
- Goal
- Off-Platform Traffic
- Ask
- Link
- Made by
- In-House
- Length
- 0:25
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What @manilamartmd leans on
- Categories
- Food & Beverage 23/26Cooking, baking, and eating as the subjectBusiness & Finance 1/26Selling, closing, and making money as the subject
- Formats
- Fixed 22/26A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheldTalking Head 7/26A fixed camera and a person speaking to the lens; the setup is the whole production — not handheld selfie footageInserts 5/26Detail coverage cut away from the main subject: hands close-ups, overhead workspaces, product to lens, face macroMoving 3/26Someone carries the camera: operator-held coverage, pans and sweeps, first-person POV; not a selfieHands-On Demo 1/26Overhead or macro hands working material — cooking, crafts, application — with no face and no lens address
- Hooks
- Static Caption 21/26A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise captionIn Media Res 13/26Viewer lands inside an already-running conversation, argument, or call with zero setup — not a performed character voiceQuestion 6/26A spoken question opening an information gap — why/what/who, trivia, a pick-one — not a price questionMotion Cold-Open 5/26Action already underway with no setup — enters mid-gesture, mid-task, mid-demo — not a macro insertFace First 3/26Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphicsKaraoke Caption 2/26Speech-synced captions revealing one word or chunk at a time — pop, bounce, glow — not color-drivenAbsurd Premise 1/26A deadpan bit: an impossible, reversed, or nonsense premise asserted sincerely — not a question, not inside a skitFlat Premise 1/26Creator plainly states what this video is, what they'll do, or what they believe — no rhetorical device, no explicit promiseResult First 1/26Opens on the completed dish or product before any process — payoff-first reveals — not process close-upsEmoji Sticker 1/26Pasted-on graphic objects — emoji stamps, meme cutouts, photo collages, floating app iconsWithheld Secret 1/26Claims insider or hidden knowledge and holds it back — secrets, private numbers — not a plain list announcementChaotic Montage 1/26Rapid, cluttered, or unrelated footage as the opener — stock churn, gadget walls, whip-pan onto a mess — not split-screen fillerStop Doing X 1/26Sets up a common belief or standard advice to overturn it — "stop doing X", "actually it's the opposite"
- CTAs & Mechanics
- Verdict Outsourcing 18/26An unresolved dilemma posed as genuine uncertainty for the audience to settleComment 8/26Explicit prompt to reply — answer a question, request the next topic, pick a side, or DMContestable Claim 4/26A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdownCuriosity Gap 2/26Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next updateChallenge & Dare 1/26Frames the content as a dare for the viewer to complete, replicate, or measure themselves againstRelatable Recognition 1/26An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sortLink 1/26Conversion ask sending the viewer off-platform — link in bio, buy the product, book coaching
- Elements
- Color-Pop Keywords 11/26Color or case singling out specific words — yellow word-pops, highlighted keywords, speaker color-codingKaraoke Captions 9/26Captions revealed one word or chunk at a time in sync with speech, including highlight styles — not full linesBlock Captions 8/26Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise captionTitle Card 3/26Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, tallies
- Voice
- Live Dialogue 25/26Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skitCreator VO 12/26A single creator or first-person voice narrating or speaking to camera — who is talking, not how much
- Goals
- In-House 13/26The account's own team or agency — brand voice, brand footage, a produced lookRecipe 12/26A dish or drink made step by stepLifestyle & Culture 9/26The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of itValue 8/26Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdropAuthority 7/26Positions the account or its people as experts — proof, credentials, results — with no offer or askBrand Campaign 7/26A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a wholeHard Promotion 6/26Sells the account's own offer outright — a price, a deal, "join now", "book today"Brand Seeding 5/26A product is visibly present but passive — seeded, reviewed or compared — with no askSeries Retention 3/26A recurring show or numbered episode whose job is bringing viewers backTeam & Culture 1/26Staff and team life — meet the team, team days, behind the scenesOff-Platform Traffic 1/26Sends viewers to the account's own blog, long-form video, website or newsletter