Countdown List examples

Eric, what is your most popular sandwich right now? Only one

Views

1M · as of Oct 20, 2026

Hook

Question · “Eric, what is your most popular sandwich right now? Only one”

Goal

Value + Hard Promotion

Made by

In-House

Length

2:15

recreating viral stickers with our nail techs

Views

41.9K · as of Oct 20, 2026

Hook

Music Only · “recreating viral stickers with our nail techs”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

0:18

pov: bakery cafe owner in Sydney Another chaotic week 🥹

Views

2.5M · as of Oct 20, 2026

Hook

Music Only · “pov: bakery cafe owner in Sydney Another chaotic week 🥹”

Goal

Hard Promotion + Authority

Made by

In-House

Length

1:01

Views

48.3K · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Series Retention → Event

Made by

UGC

Length

0:08 · 0 cuts

If you aren't impressed with your at-home coffee, these are three reasons why.

Views

43.6K · as of Oct 20, 2026

Hook

Face First · “If you aren't impressed with your at-home coffee, these are three reasons why.”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:45 · 7 cuts

WHO'S SOMEONE AT OUR CHURCH THAT'S A LEADER THAT WOULD NOT BE ON YOUR EMERGENCY CONTACT LIST?

Views

7.8K · as of Oct 20, 2026

Hook

Stop Doing X · “WHO'S SOMEONE AT OUR CHURCH THAT'S A LEADER THAT WOULD NOT BE ON YOUR EMERGENCY CONTACT LIST?”

Goal

Lifestyle & Culture + Authority

Length

0:32 · 13 cuts

"9pm - 3am" cafe owner · (Part 2)

Views

50K · as of Oct 20, 2026

Hook

Text-Carried · “"9pm - 3am" cafe owner · (Part 2)”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:54 · 14 cuts

Merry Christmas, wish you a Merry Christmas and a Happy

Views

2.2K · as of Oct 20, 2026

Hook

Absurd Premise · “Merry Christmas, wish you a Merry Christmas and a Happy”

Goal

Hard Promotion + Lifestyle & Culture + Series Retention → Event

Length

0:54 · 7 cuts

Winter hair care routine 💖❄️🧖🏽‍♀️🌿🫧✨

Views

971 · as of Oct 23, 2026

Hook

Music Only · “Winter hair care routine 💖❄️🧖🏽‍♀️🌿🫧✨”

Goal

Value

Length

0:31

So the leg press is a great piece of kit. I'm going to show you a couple of

Views

3.9K · as of Oct 19, 2026

Hook

Flat Premise · “So the leg press is a great piece of kit. I'm going to show you a couple of”

Goal

Value + Lifestyle & Culture + Authority → Core Offer

Made by

Staff

Length

0:31 · 1 cut

We are loading up ground coffee for our

Views

1.4K · as of Oct 20, 2026

Hook

Flat Premise · “We are loading up ground coffee for our”

Goal

Off-Platform Traffic + Authority + Series Retention

Made by

Staff

Length

0:36 · 10 cuts

Views

1.7K · as of Oct 20, 2026

Hook

Music Only

Goal

Authority + Series Retention

Made by

In-House

Length

0:13

So that'll be £3.80 please. Everything's gone up.

Views

3.8K · as of Oct 20, 2026

Hook

Audience Callout · “So that'll be £3.80 please. Everything's gone up.”

Goal

Hard Promotion → App

Ask

Link

Made by

Staff

Length

0:30 · 6 cuts

What got you interested in what he's interested in on the roasting side?

Views

1.2K · as of Oct 20, 2026

Hook

In Media Res · “What got you interested in what he's interested in on the roasting side?”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

0:57 · 15 cuts

Hi, I'm Omari. I'm a Personal Trainer here at Good Life Heartland.

Views

478 · as of Oct 19, 2026

Hook

Stat Drop · “Hi, I'm Omari. I'm a Personal Trainer here at Good Life Heartland.”

Goal

Value + Authority + Series Retention → Core Offer, Class or Service

Made by

Staff

Length

0:28 · 3 cuts

10 costly accounting errors to avoid

Views

634 · as of Oct 23, 2026

Hook

Audience Callout · “10 costly accounting errors to avoid”

Goal

Value + Off-Platform Traffic

Ask

Link

Length

0:57

Excuse me. Hi, is it okay if we take a photo of you

Views

5K · as of Oct 20, 2026

Hook

In Media Res · “Excuse me. Hi, is it okay if we take a photo of you”

Goal

Value + Hard Promotion + Brand Seeding

Length

0:36

THE LEGEND OF KRISPY PIZZA PART 2 IS COMING AUG 13!

Views

100.4K · as of Oct 20, 2026

Hook

Flat Premise · “THE LEGEND OF KRISPY PIZZA PART 2 IS COMING AUG 13!”

Goal

Authority + Series Retention

Ask

Watch Next

Made by

In-House

Length

0:44

Turning our baristas into video game loading screens Pt. 1

Views

227 · as of Oct 20, 2026

Hook

Text-Carried · “Turning our baristas into video game loading screens Pt. 1”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:09 · 2 cuts

HelLooOo 👋👋 dunkin dad reporting from the new nitro bar

Views

2.9K · as of Oct 20, 2026

Hook

Face First · “HelLooOo 👋👋 dunkin dad reporting from the new nitro bar”

Goal

Series Retention + Brand Seeding

Made by

In-House

Length

0:57 · 31 cuts

Views

30.6K · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Authority → Event

Made by

UGC

Length

0:14 · 0 cuts

Here are three tips from a barista that you should know at home. One,

Views

38.7K · as of Oct 20, 2026

Hook

Product In Hand · “Here are three tips from a barista that you should know at home. One,”

Goal

Value + Lifestyle & Culture + Authority

Ask

Do It Now

Made by

Staff

Length

0:48 · 9 cuts

DIML · 28yo cafe owner

Views

31.7K · as of Oct 20, 2026

Hook

Text-Carried · “DIML · 28yo cafe owner”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

1:03 · 42 cuts

Part 3 · overlapping speech: "I'll blow on it. I'll blow inside it. Like a Yeti"

Views

1.7K · as of Oct 20, 2026

Hook

In Media Res · “Part 3 · overlapping speech: "I'll blow on it. I'll blow inside it. Like a Yeti"”

Goal

Lifestyle & Culture + Series Retention + Brand Seeding

Length

1:00 · 11 cuts

Like any coffee professional, I drink too much coffee. Well aware of

Views

1.3K · as of Oct 20, 2026

Hook

Confession · “Like any coffee professional, I drink too much coffee. Well aware of”

Goal

Hard Promotion + Authority + Series Retention

Ask

Link

Made by

Staff

Length

0:53 · 12 cuts

We're gonna do some chest [flys] -- on-screen: GoodLife FITNESS, Upper Body Push Day Workout Part 2, then 3. Chest Flys

Views

278 · as of Oct 19, 2026

Hook

Motion Cold-Open · “We're gonna do some chest [flys] -- on-screen: GoodLife FITNESS, Upper Body Push Day Workout Part 2, then 3. Chest Flys”

Goal

Value + Authority + Series Retention → Core Offer

Ask

Do It Now

Made by

Staff

Length

1:00 · 6 cuts

pov: "TikTok Business of the Year" nominee**

Views

7.8K · as of Oct 20, 2026

Hook

Text-Carried · “pov: "TikTok Business of the Year" nominee**”

Goal

Lifestyle & Culture + Authority

Ask

Link

Made by

Staff

Length

1:12 · 37 cuts

This is how we can our cold brew.

Views

328 · as of Oct 20, 2026

Hook

Flat Premise · “This is how we can our cold brew.”

Goal

Value + Off-Platform Traffic + Series Retention → App

Made by

In-House

Length

0:41 · 15 cuts

Day one of trying new drinks until we get our monthly drink of December. Sierra,

Views

3.9K · as of Oct 20, 2026

Hook

Flat Premise · “Day one of trying new drinks until we get our monthly drink of December. Sierra,”

Goal

Lifestyle & Culture + Series Retention

Ask

Watch Next

Made by

Staff

Length

0:38 · 4 cuts

Hi everyone, my name is Nav. Let me walk you through my go-to upper body push day

Views

166 · as of Oct 19, 2026

Hook

Flat Premise · “Hi everyone, my name is Nav. Let me walk you through my go-to upper body push day”

Goal

Value + Authority + Series Retention → Class or Service

Ask

Watch Next

Made by

Staff

Length

1:07 · 8 cuts

My name is Dani. I am 27, soon to be 28 years old

Views

150 · as of Oct 19, 2026

Hook

Flat Premise · “My name is Dani. I am 27, soon to be 28 years old”

Goal

Hard Promotion + Authority + Series Retention → Class or Service

Made by

Staff

Length

2:19 · 17 cuts