Intuit QuickBooks
@quickbooks · 311K subscribers
115 posts in the last 12 months, median 945 views
6.1K views0:46W-4 vs W-2: What's the difference? Let's clear up the confusion between two important tax forms
- Views
- 6.1K · as of Oct 23, 2026
- Hook
- Audience Callout · “W-4 vs W-2: What's the difference? Let's clear up the confusion between two important tax forms”
- Goal
- Authority
- Length
- 0:46
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5.3K views0:48Tax season is coming up, and these simple tax tips for small business owners
- Views
- 5.3K · as of Oct 23, 2026
- Hook
- Breaking News · “Tax season is coming up, and these simple tax tips for small business owners”
- Goal
- Value + Authority
- Length
- 0:48
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3.7K views0:55If you're new to the world of taxes for small business owners, there might be some confusion
- Views
- 3.7K · as of Oct 23, 2026
- Hook
- Audience Callout · “If you're new to the world of taxes for small business owners, there might be some confusion”
- Goal
- Value
- Length
- 0:55
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941 views0:27We're really excited about these improvements, they're based on feedback that we've heard from customers
- Views
- 941 · as of Oct 23, 2026
- Hook
- Face First · “We're really excited about these improvements, they're based on feedback that we've heard from customers”
- Goal
- Hard Promotion
- Made by
- In-House
- Length
- 0:27
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 13 of 14Only the series In The Know
888 views1:31When I first launched my business, I had no idea that I could qualify for thousands in savings.
- Views
- 888 · as of Oct 23, 2026
- Hook
- Confession · “When I first launched my business, I had no idea that I could qualify for thousands in savings.”
- Goal
- Value + Hard Promotion
- Length
- 1:31
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825 views0:27The accounting profession is really changing and really moving into the advisory services
- Views
- 825 · as of Oct 23, 2026
- Hook
- Breaking News · “The accounting profession is really changing and really moving into the advisory services”
- Goal
- Value + Hard Promotion
- Length
- 0:27
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 7 of 14Only the series In The Know
782 views0:42Want your business to get ahead? Cutting operating costs can help.
- Views
- 782 · as of Oct 23, 2026
- Hook
- Audience Callout · “Want your business to get ahead? Cutting operating costs can help.”
- Goal
- Lifestyle & Culture + Authority
- Length
- 0:42
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693 views1:00If traditional loans aren't the fit, it's time to talk about crowdfunding.
- Views
- 693 · as of Oct 23, 2026
- Hook
- Audience Callout · “If traditional loans aren't the fit, it's time to talk about crowdfunding.”
- Goal
- Lifestyle & Culture + Authority
- Length
- 1:00
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675 views0:49What's the difference between budgets and forecasts? Want to keep your cash flowing smoothly
- Views
- 675 · as of Oct 23, 2026
- Hook
- Audience Callout · “What's the difference between budgets and forecasts? Want to keep your cash flowing smoothly”
- Goal
- Value + Lifestyle & Culture
- Length
- 0:49
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655 views0:55Not sure how to get your products in front of the right customers?
- Views
- 655 · as of Oct 23, 2026
- Hook
- Audience Callout · “Not sure how to get your products in front of the right customers?”
- Goal
- Value + Off-Platform Traffic
- Ask
- Link
- Length
- 0:55
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What @quickbooks leans on
- Formats
- Fixed 15/18A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheldTalking Head 11/18A fixed camera and a person speaking to the lens; the setup is the whole production — not handheld selfie footageMap Explainer 4/18Animated maps, globes, and country fills carrying a geographic or historical narrativeVlog 2/18Creator holds or props the camera on their own life, first-person and mobile, including day-in-the-life diaries — not a staged tripod setupSelfie 2/18Creator holds or props the camera on themselves: arm's-length phone, walk-and-talk, selfie-cam skits
- Hooks
- Face First 17/18Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphicsTitle Card 16/18A composed title lockup or stacked text block over the footage — episode, dish, or product titles, black title platesAudience Callout 9/18Names the viewer's own problem to their face — "if you ever…", a pain-point question, a dare or accusation in the second person — not a warm first-person confession, not an order to actFlat Premise 2/18Creator plainly states what this video is, what they'll do, or what they believe — no rhetorical device, no explicit promiseQuestion 2/18A spoken question opening an information gap — why/what/who, trivia, a pick-one — not a price questionBreaking News 2/18Newsreader energy: announcements, leaks, urgent claims, story updates — not the creator's own seriesStatic Caption 2/18A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise captionConfession 1/18Warm peer-to-peer voice: sighs, complaints to a friend, shared flaws, self-deprecation, universal truisms
- CTAs & Mechanics
- Verdict Outsourcing 3/18An unresolved dilemma posed as genuine uncertainty for the audience to settleContestable Claim 2/18A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdownLink 2/18Conversion ask sending the viewer off-platform — link in bio, buy the product, book coachingRelatable Recognition 1/18An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sortCountdown List 1/18A numbered or ranked structure building step-to-step anticipation or making the content bookmarkable
- Elements
- Block Captions 17/18Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise captionTitle Card 16/18Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, talliesLogo Bug 4/18A persistent identity mark of a creator, show, or channel — handle bug, corner watermark, branded mic flagColor-Pop Keywords 1/18Color or case singling out specific words — yellow word-pops, highlighted keywords, speaker color-codingKaraoke Captions 1/18Captions revealed one word or chunk at a time in sync with speech, including highlight styles — not full linesEmoji Stickers 1/18Emoji as punctuation or reaction, flag and sticker graphics, pointer cues — not platform badges
- Voice
- Live Dialogue 18/18Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skit
- Goals
- Value 12/18Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdropAuthority 8/18Positions the account or its people as experts — proof, credentials, results — with no offer or askHard Promotion 5/18Sells the account's own offer outright — a price, a deal, "join now", "book today"Lifestyle & Culture 3/18The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of itOff-Platform Traffic 2/18Sends viewers to the account's own blog, long-form video, website or newsletterIn-House 1/18The account's own team or agency — brand voice, brand footage, a produced look







