MONTE
@themonteclub · 71K subscribers
Fashion & ApparelEvery business filed under Fashion & ApparelPhysical productEvery business filed under Physical productUSEvery business filed under US
282 posts in the last 12 months, median 37.1K views
Join for free to saveMore: YouTube, Request an update, the link
1.6M views0:12How it feels using hairspray to stop the wind: CORTISOL HIGH
- Views
- 1.6M · as of Oct 23, 2026
- Hook
- Music Only · “How it feels using hairspray to stop the wind: CORTISOL HIGH”
- Goal
- Value + Brand Campaign
- Made by
- In-House
- Length
- 0:12
Join for free to saveCopy a prompt that writes a Short like this one
1.5M views0:09POV: Your product doesn't need a gallon of shampoo to remove
- Views
- 1.5M · as of Oct 23, 2026
- Hook
- Music Only · “POV: Your product doesn't need a gallon of shampoo to remove”
- Goal
- Value + Lifestyle & Culture
- Made by
- In-House
- Length
- 0:09
Join for free to saveCopy a prompt that writes a Short like this one
57.9K views0:25Let's test Monte versus hair powder in the speed of application test.
- Views
- 57.9K · as of Oct 23, 2026
- Hook
- Face First · “Let's test Monte versus hair powder in the speed of application test.”
- Goal
- Value + Hard Promotion
- Made by
- In-House
- Length
- 0:25
Join for free to saveCopy a prompt that writes a Short like this one
54.2K views0:44IS MONTE LYING? So if Monte is Europe's fastest growing hair brand, why is it not available in America?
- Views
- 54.2K · as of Oct 23, 2026
- Hook
- Stop Doing X · “IS MONTE LYING? So if Monte is Europe's fastest growing hair brand, why is it not available in America?”
- Goal
- Hard Promotion
- Ask
- Link
- Made by
- In-House
- Length
- 0:44
Join for free to saveCopy a prompt that writes a Short like this one
What @themonteclub leans on
- Categories
- Beauty & Personal Care 24/27Face, skin, hair, and the routines around themEntertainment & Media 1/27Creator-format entertainment: comedy, stunts, interviews, storytimeSketch Comedy 1/27Scripted acted comedy: family, mom-life, school, workplace, POV skits — not street-captured or AI formats
- Formats
- Fixed 18/27A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheldMoving 5/27Someone carries the camera: operator-held coverage, pans and sweeps, first-person POV; not a selfieVlog 4/27Creator holds or props the camera on their own life, first-person and mobile, including day-in-the-life diaries — not a staged tripod setupSelfie 2/27Creator holds or props the camera on themselves: arm's-length phone, walk-and-talk, selfie-cam skitsSplit Screen 1/27The frame is divided into simultaneous panels — a second retention track, a comparison, a game feed
- Hooks
- Chaotic Montage 17/27Rapid, cluttered, or unrelated footage as the opener — stock churn, gadget walls, whip-pan onto a mess — not split-screen fillerStatic Caption 15/27A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise captionMusic Only 10/27No speech; a song, lyric bed, or borrowed meme audio carries the open — not when on-screen text is the named hookTitle Card 5/27A composed title lockup or stacked text block over the footage — episode, dish, or product titles, black title platesStop Doing X 4/27Sets up a common belief or standard advice to overturn it — "stop doing X", "actually it's the opposite"Ambient & ASMR 3/27No spoken hook; room sound, ASMR texture, or stray non-verbal noise fills the open — not a music bedEmoji Sticker 2/27Pasted-on graphic objects — emoji stamps, meme cutouts, photo collages, floating app iconsAudience Callout 2/27Names the viewer's own problem to their face — "if you ever…", a pain-point question, a dare or accusation in the second person — not a warm first-person confession, not an order to actMotion Cold-Open 2/27Action already underway with no setup — enters mid-gesture, mid-task, mid-demo — not a macro insertFace First 2/27Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphicsPOV Caption 1/27A pinned caption framing the scenario before it plays — "pov:", an if/premise header, a tease line promising a payoffIn Media Res 1/27Viewer lands inside an already-running conversation, argument, or call with zero setup — not a performed character voiceConfession 1/27Warm peer-to-peer voice: sighs, complaints to a friend, shared flaws, self-deprecation, universal truismsQuestion 1/27A spoken question opening an information gap — why/what/who, trivia, a pick-one — not a price questionBreaking News 1/27Newsreader energy: announcements, leaks, urgent claims, story updates — not the creator's own seriesPayoff Promise 1/27Promises what the video will deliver — a superlative or bold claim (biggest, best, world's first), a transformation or walkthrough result stated up front — not a secret held back, not a figure stated as fact
- CTAs & Mechanics
- Curiosity Gap 7/27Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next updateLink 5/27Conversion ask sending the viewer off-platform — link in bio, buy the product, book coachingRelatable Recognition 2/27An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sortContestable Claim 2/27A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdownVerdict Outsourcing 2/27An unresolved dilemma posed as genuine uncertainty for the audience to settle
- Elements
- Title Card 18/27Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, talliesBlock Captions 17/27Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise captionKaraoke Captions 5/27Captions revealed one word or chunk at a time in sync with speech, including highlight styles — not full linesEmoji Stickers 2/27Emoji as punctuation or reaction, flag and sticker graphics, pointer cues — not platform badgesSplit Frame 2/27How the frame is divided or masked — vertical and stacked splits, letterboxed windows, b-roll panels and insetsLabel Cards 1/27Static text that names or badges items, steps, ingredients, exercises, or countries rather than transcribing speechColor-Pop Keywords 1/27Color or case singling out specific words — yellow word-pops, highlighted keywords, speaker color-codingLogo Bug 1/27A persistent identity mark of a creator, show, or channel — handle bug, corner watermark, branded mic flag
- Voice
- Creator VO 10/27A single creator or first-person voice narrating or speaking to camera — who is talking, not how muchLive Dialogue 7/27Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skit
- Goals
- In-House 19/27The account's own team or agency — brand voice, brand footage, a produced lookValue 12/27Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdropLifestyle & Culture 8/27The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of itHard Promotion 7/27Sells the account's own offer outright — a price, a deal, "join now", "book today"Brand Campaign 5/27A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a wholeRelatable Skit 5/27A recurring joke format — POV, "when you…", a trend — set in the account's worldAuthority 5/27Positions the account or its people as experts — proof, credentials, results — with no offer or askSeries Retention 5/27A recurring show or numbered episode whose job is bringing viewers backTeam & Culture 3/27Staff and team life — meet the team, team days, behind the scenes






















