Item number four. Oh!
- Hook
- Product held to camera · “Item number four. Oh!”
- Goal
- Show our proof of success
- Who made it
- In-house
- Length
- 0:36
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Hiller Plumbing, Heating, Cooling & Electrical
@happyhiller · 593 subscribers
local.contractorsEvery business filed under local.contractorsBookable serviceEvery business filed under Bookable serviceLocal venueEvery business filed under Local venueUSEvery business filed under US
148 posts in the last 12 months, median 1.1K views
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- 0:36
0:14Set A/C to auto or on? Caden should I leave my AC on auto or on?
- Hook
- Asks a question · “Set A/C to auto or on? Caden should I leave my AC on auto or on?”
- Goal
- Teach something useful + Show our proof of success
- Who made it
- In-house
- Length
- 0:14
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0:21How does the wax seal work? So the wax ring, this is your sealing surface.
- Hook
- Just says what it is · “How does the wax seal work? So the wax ring, this is your sealing surface.”
- Goal
- Show our proof of success
- Who made it
- In-house
- Length
- 0:21
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0:09How fast you should be moving to schedule a Hiller tune-up
- Hook
- Just room sound · “How fast you should be moving to schedule a Hiller tune-up”
- Goal
- More sales + Seasonal promotion + Increase awareness + Hard Promotion + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:09
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0:31What would you bring to friendsgiving?
- Hook
- Drops you mid-conversation · “What would you bring to friendsgiving?”
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:31
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What @happyhiller leans on
- Categories
- Home & Interiors 3/5The home as project and stageDIY & Renovation 3/5Trade-level home improvement — flooring, tiling, HVAC, decks, room makeovers, van conversions — not budget decor hacksBusiness & Finance 2/5Selling, closing, and making money as the subject
- Formats
- Phone on a stand 2/5The phone stays put on a tripod or a shelfSomeone else filming 2/5Another person carries the phone and follows the actionHands only, showing the work 1/5Hands making, pouring or fixing, no face
- Hooks
- Product held to camera 2/5The product held up closeAsks a question 1/5Opens on a question you want answeredFace up close 1/5A face fills the frame, talking to youJust says what it is 1/5Plainly says what the video is aboutEmoji and stickers 1/5Emoji, stickers or cut-outs pasted onJust room sound 1/5Room noise or ASMR, no talking, no musicFast, messy clips 1/5Quick, cluttered clips to grab youDrops you mid-conversation 1/5You land in a talk already going, no setupThe finished result 1/5Opens on the finished dish or product
- CTAs & Mechanics
- Makes you wait for the answer 2/5Holds back the answer so you keep watching"This is so me" 2/5An everyday moment people tag their friends inSays something you'll argue with 1/5A ranking or a verdict people will argue about
- Elements
- Highlighted words 2/5Key words picked out in colourA title on screen 2/5Titles, headlines, step numbers and name labelsPlain captions 2/5Whole caption lines, the usual kindLogo in the corner 1/5A logo or handle sitting in the cornerZooms and cuts 1/5Jump cuts, whip pans and zoomsWord-by-word captions 1/5Captions that pop in word by word as they talk
- Voice
- A real conversation 4/5People really talking, recorded on the spotOne person narrating 1/5One voice tells it, on camera or over the top
- Goals
- In-house 5/5Made by the business: its team, its staff, its customers' storiesShow our proof of success 3/5Results, credentials and know-how, with nothing to buyIncrease awareness 2/5Posts that make people know you and like you, nothing to buyLifestyle & Culture 2/5Your people and your world, so viewers feel part of itTeach something useful 1/5A tip or a how-to, with what you sell in the backgroundMore sales 1/5Posts that sell: a price, an offer, the thing itselfSeasonal promotion 1/5Offers with a deadline: this weekend, this season, while it lastsHard Promotion 1/5Sells outright: a price, a deal, join now, book todayAsk an expert 1/5Someone on the team answers one question