Innovative Dental - Cosmetic & Implant Center
@innovativedentalofspringfield · 138K subscribers
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54 posts in the last 12 months, median 1.5K views
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2:55What's up guys? This is Dr. O from Innovative Dental. I'm gonna do an awesome smile of the week
- Hook
- Face up close · “What's up guys? This is Dr. O from Innovative Dental. I'm gonna do an awesome smile of the week”
- Goal
- Show our proof of success
- Length
- 2:55
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0:23AND HERE WE ARE GETTING THE SECOND PATIENT TODAY OR IT'S ACTUALLY THIS IS THE THIRD PATIENT
- Hook
- Just says what it is · “AND HERE WE ARE GETTING THE SECOND PATIENT TODAY OR IT'S ACTUALLY THIS IS THE THIRD PATIENT”
- Goal
- Show our proof of success
- Who made it
- In-house
- Length
- 0:23
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What @innovativedentalofspringfield leans on
- Formats
- Split screen 1/5Two videos side by side or stackedSomeone else filming 1/5Another person carries the phone and follows the actionPhone on a stand 1/5The phone stays put on a tripod or a shelf
- Hooks
- Face up close 2/5A face fills the frame, talking to youJust music 1/5A song plays, nobody talksFast, messy clips 1/5Quick, cluttered clips to grab youEmoji and stickers 1/5Emoji, stickers or cut-outs pasted onTeases a secret 1/5Promises inside knowledge and holds it backDrops you mid-conversation 1/5You land in a talk already going, no setupJust says what it is 1/5Plainly says what the video is aboutSplit screen 1/5The frame split with a second, unrelated video
- CTAs & Mechanics
- Makes you wait for the answer 4/5Holds back the answer so you keep watchingWatch the next one 1/5Asks you to watch part 2 or the full video"This is so me" 1/5An everyday moment people tag their friends in
- Elements
- Highlighted words 4/5Key words picked out in colourPlain captions 2/5Whole caption lines, the usual kindEmoji 2/5Emoji and stickers as punctuationSplit screen 2/5The frame cut into panels or windowsA title on screen 1/5Titles, headlines, step numbers and name labelsLogo in the corner 1/5A logo or handle sitting in the corner
- Voice
- A real conversation 4/5People really talking, recorded on the spotOne person narrating 1/5One voice tells it, on camera or over the top
- Goals
- In-house 4/5Made by the business: its team, its staff, its customers' storiesA customer's story 4/5A customer on why they come and what changedShow our proof of success 3/5Results, credentials and know-how, with nothing to buyIncrease awareness 1/5Posts that make people know you and like you, nothing to buyMore sales 1/5Posts that sell: a price, an offer, the thing itselfSeasonal promotion 1/5Offers with a deadline: this weekend, this season, while it lastsHard Promotion 1/5Sells outright: a price, a deal, join now, book today


