Patagonia

@patagonia · 659K subscribers

sports.hikingPhysical productRetailUS

99 posts in the last 12 months, median 4.7K views

Showing 5 videos

  1. I import damaged outdoor clothes from landfills overseas.

    Hook
    Just says what it is · “I import damaged outdoor clothes from landfills overseas.”
    Goal
    Increase awareness + Lifestyle & Culture
    Who made it
    In-house
    Length
    0:24
    0:24
    Patagonia
  2. Hook
    Just room sound
    Goal
    More sales + Seasonal promotion + Hard Promotion
    What it asks
    Follow us
    Who made it
    In-house
    Length
    0:16
    0:16
    Patagonia

  3. Higher.

    Hook
    Drops you mid-conversation · “Higher.”
    Goal
    Increase awareness + Lifestyle & Culture
    Who made it
    Creator collab
    Length
    0:24
    0:24
    Patagonia

  4. One of the coolest parts about the Southeast Ridge of Cerro Torre is that

    Hook
    Just says what it is · “One of the coolest parts about the Southeast Ridge of Cerro Torre is that”
    Goal
    Show our proof of success
    Who made it
    In-house
    Length
    0:25
    0:25
    Patagonia

  5. We have been oppressed for 30 years, we have been trampled on for 30 years,

    Hook
    Just room sound · “We have been oppressed for 30 years, we have been trampled on for 30 years,”
    Goal
    Increase awareness + Lifestyle & Culture
    Who made it
    In-house
    Length
    0:57
    0:57
    Patagonia

What @patagonia leans on

Categories
Fashion & Apparel 1/5
Formats
Phone on a stand 3/5
Hooks
Just says what it is 2/5Just room sound 2/5Already mid-action 1/5Drops you mid-conversation 1/5Fast, messy clips 1/5
CTAs & Mechanics
Follow us 1/5
Elements
Logo in the corner 3/5Plain captions 3/5A title on screen 2/5
Voice
One person narrating 3/5A real conversation 3/5
Goals
In-house 4/5Increase awareness 3/5Lifestyle & Culture 3/5A customer's story 1/5More sales 1/5Seasonal promotion 1/5Hard Promotion 1/5Creator collab 1/5Show our proof of success 1/5