pov: it's back day
- Views
- 16.1K · as of Oct 18, 2026
- Hook
- Music Only · “pov: it's back day”
- Goal
- Value + Brand Seeding → Core Offer
- Made by
- In-House
- Length
- 0:12 · 5 cuts
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Planet Fitness
@planetfitness · 103K subscribers
Health & FitnessEvery business filed under Health & FitnessMembership or subscriptionEvery business filed under Membership or subscriptionLocal venueEvery business filed under Local venueUSEvery business filed under US
21 posts in the last 12 months, median 4K views
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- 16.1K views0:12
8.3K views0:07pov: you do a hour on the stairclimber and then you look up 💀
- Views
- 8.3K · as of Oct 18, 2026
- Hook
- Text-Carried · “pov: you do a hour on the stairclimber and then you look up 💀”
- Goal
- Brand Campaign + Brand Seeding
- Made by
- In-House
- Length
- 0:07 · 0 cuts
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6.3K views0:07normalize running to the gym from your car when it's cold ❄️
- Views
- 6.3K · as of Oct 18, 2026
- Hook
- Text-Carried · “normalize running to the gym from your car when it's cold ❄️”
- Goal
- Lifestyle & Culture + Brand Seeding
- Made by
- In-House
- Length
- 0:07 · 0 cuts
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6.2K views0:15pov you're flyin to the gym this week
- Views
- 6.2K · as of Oct 18, 2026
- Hook
- Text-Carried · “pov you're flyin to the gym this week”
- Goal
- Brand Campaign + Lifestyle & Culture
- Length
- 0:15 · 8 cuts
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5.3K views0:06when you have the craziest leg day but you're feeling whimsical
- Views
- 5.3K · as of Oct 18, 2026
- Hook
- Text-Carried · “when you have the craziest leg day but you're feeling whimsical”
- Goal
- Brand Campaign + Lifestyle & Culture
- Made by
- In-House
- Length
- 0:06 · 2 cuts
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4.9K views0:08pov you restart the song again because you took too long to get in position
- Views
- 4.9K · as of Oct 18, 2026
- Hook
- Text-Carried · “pov you restart the song again because you took too long to get in position”
- Goal
- Brand Campaign + Lifestyle & Culture
- Made by
- UGC
- Length
- 0:08 · 0 cuts
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4.6K views0:13be kind and wipe equipment down 💛
- Views
- 4.6K · as of Oct 18, 2026
- Hook
- Text-Carried · “be kind and wipe equipment down 💛”
- Goal
- Value + Lifestyle & Culture
- Made by
- In-House
- Length
- 0:13 · 14 cuts
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4.2K views0:10soft launching my NYE date🟣👀
- Views
- 4.2K · as of Oct 21, 2026
- Hook
- Music Only · “soft launching my NYE date🟣👀”
- Goal
- Lifestyle & Culture + Brand Seeding
- Length
- 0:10
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4K views0:09is this a clean lat pull down?
- Views
- 4K · as of Oct 21, 2026
- Hook
- Music Only · “is this a clean lat pull down?”
- Goal
- Value + Lifestyle & Culture → Core Offer
- Made by
- In-House
- Length
- 0:09
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3.9K views0:23what an active rest day looks like
- Views
- 3.9K · as of Oct 21, 2026
- Hook
- Music Only · “what an active rest day looks like”
- Goal
- Hard Promotion + Brand Seeding → Core Offer
- Length
- 0:23
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2.8K views0:10grateful to be a part of the journey 💜💛
- Views
- 2.8K · as of Oct 21, 2026
- Hook
- Music Only · “grateful to be a part of the journey 💜💛”
- Goal
- Value + Lifestyle & Culture → Core Offer
- Made by
- In-House
- Length
- 0:10
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2.4K views0:20what my brain sounds like at the gym
- Views
- 2.4K · as of Oct 21, 2026
- Hook
- Absurd Premise · “what my brain sounds like at the gym”
- Goal
- Value + Brand Campaign → Core Offer
- Length
- 0:20
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1.8K views0:11i need to take a walk
- Views
- 1.8K · as of Oct 21, 2026
- Hook
- Music Only · “i need to take a walk”
- Goal
- Hard Promotion + Lifestyle & Culture → Core Offer
- Length
- 0:11
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What @planetfitness leans on
- Categories
- Health & Fitness 8/13The body: training it, feeding it, fixing itEntertainment & Media 4/13Creator-format entertainment: comedy, stunts, interviews, storytimeSketch Comedy 4/13Scripted acted comedy: family, mom-life, school, workplace, POV skits — not street-captured or AI formats
- Formats
- Moving 5/13Someone carries the camera: operator-held coverage, pans and sweeps, first-person POV; not a selfieHands-On Demo 4/13Overhead or macro hands working material — cooking, crafts, application — with no face and no lens addressInserts 3/13Detail coverage cut away from the main subject: hands close-ups, overhead workspaces, product to lens, face macroVlog 3/13Creator holds or props the camera on their own life, first-person and mobile, including day-in-the-life diaries — not a staged tripod setupFixed 3/13A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheldSelfie 1/13Creator holds or props the camera on themselves: arm's-length phone, walk-and-talk, selfie-cam skitsMap Explainer 1/13Animated maps, globes, and country fills carrying a geographic or historical narrative
- Hooks
- Motion Cold-Open 8/13Action already underway with no setup — enters mid-gesture, mid-task, mid-demo — not a macro insertMusic Only 6/13No speech; a song, lyric bed, or borrowed meme audio carries the open — not when on-screen text is the named hookText-Carried 6/13Nobody speaks, but a caption or graphic explicitly carries the hook's message — not a silent open with no textStatic Caption 4/13A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise captionPOV Caption 3/13A pinned caption framing the scenario before it plays — "pov:", an if/premise header, a tease line promising a payoffEmoji Sticker 3/13Pasted-on graphic objects — emoji stamps, meme cutouts, photo collages, floating app iconsProduct In Hand 2/13A commercial product or device is the opening subject — held to lens, thrust at camera — not a non-commercial propTitle Card 2/13A composed title lockup or stacked text block over the footage — episode, dish, or product titles, black title platesChaotic Montage 1/13Rapid, cluttered, or unrelated footage as the opener — stock churn, gadget walls, whip-pan onto a mess — not split-screen fillerFace First 1/13Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphicsKaraoke Caption 1/13Speech-synced captions revealing one word or chunk at a time — pop, bounce, glow — not color-drivenAbsurd Premise 1/13A deadpan bit: an impossible, reversed, or nonsense premise asserted sincerely — not a question, not inside a skit
- CTAs & Mechanics
- Relatable Recognition 9/13An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sortCuriosity Gap 2/13Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next update
- Elements
- Block Captions 11/13Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise captionEmoji Stickers 3/13Emoji as punctuation or reaction, flag and sticker graphics, pointer cues — not platform badgesTitle Card 2/13Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, talliesLabel Cards 1/13Static text that names or badges items, steps, ingredients, exercises, or countries rather than transcribing speechColor-Pop Keywords 1/13Color or case singling out specific words — yellow word-pops, highlighted keywords, speaker color-codingLogo Bug 1/13A persistent identity mark of a creator, show, or channel — handle bug, corner watermark, branded mic flagColor Grade 1/13Full-image treatment applied to the picture rather than added on top — grading, face and skin beauty filters
- Voice
- Live Dialogue 2/13Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skitCreator VO 1/13A single creator or first-person voice narrating or speaking to camera — who is talking, not how much
- Goals
- Lifestyle & Culture 9/13The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of itIn-House 7/13The account's own team or agency — brand voice, brand footage, a produced lookRelatable Skit 7/13A recurring joke format — POV, "when you…", a trend — set in the account's worldCore Offer 6/13The membership, the main product or the core service itself — not an upsellValue 5/13Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdropBrand Seeding 5/13A product is visibly present but passive — seeded, reviewed or compared — with no askBrand Campaign 5/13A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a wholeHard Promotion 2/13Sells the account's own offer outright — a price, a deal, "join now", "book today"UGC 1/13Made by a customer or fan on their own phone and shared by the accountMember Story 1/13A member or customer on why they come, their progress or their routine