REI

@rei · 455K subscribers

sports.hikingRetailMembership or subscriptionLocal venueUS

74 posts in the last 12 months, median 1.8K views

Showing 4 videos

  1. Here is every single piece of gear in our backpacks for 2026

    Hook
    “Here is every single piece of gear in our backpacks for 2026”
    Goal
    More sales + Seasonal promotion + Hard Promotion
    What it asks
    Comment
    Length
    1:11
    1:11
    REI

  2. Why did this come with my tent? And some other things you should know about tents.

    Hook
    Asks a question · “Why did this come with my tent? And some other things you should know about tents.”
    Goal
    Show our proof of success
    Length
    0:34
    0:34
    REI

  3. My name is MAK. I want to share with you my five favorite ultralight

    Hook
    Teases a secret · “My name is MAK. I want to share with you my five favorite ultralight”
    Goal
    Show our proof of success
    Length
    1:08
    1:08
    REI

  4. What's a trail running hack you learned the hard way?

    Hook
    Asks a question · “What's a trail running hack you learned the hard way?”
    Goal
    Show our proof of success → An event
    Length
    0:24
    0:24
    REI

What @rei leans on

Formats
Phone on a stand 2/4Someone else filming 1/4Vlog 1/4Holding the phone, facing me 1/4
Hooks
Asks a question 2/4Product held to camera 1/4Teases a secret 1/4Face up close 1/4Already mid-action 1/4
CTAs & Mechanics
Asks you to decide 2/4Makes you wait for the answer 2/4Comment 1/4
Elements
Highlighted words 3/4A title on screen 3/4Word-by-word captions 1/4
Voice
A real conversation 4/4
Goals
Show our proof of success 3/4More sales 1/4Seasonal promotion 1/4Hard Promotion 1/4An event 1/4