- Hook
- Just room sound
- Goal
- Increase awareness + Lifestyle & Culture
- Who made it
- In-house
- Length
- 0:10
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Wealthsimple
@wealthsimple · 48K subscribers
Business & FinanceEvery business filed under Business & FinanceApp or softwareEvery business filed under App or softwareCanadaEvery business filed under Canada
25 posts in the last 12 months, median 2.2K views
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- 0:10
0:28Something big
- Hook
- Just room sound · “Something big”
- Goal
- More sales + Seasonal promotion + Hard Promotion
- Who made it
- In-house
- Length
- 0:28
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1:32Introducing kids and teens accounts.
- Hook
- “Introducing kids and teens accounts.”
- Goal
- More sales + Seasonal promotion + Hard Promotion
- Who made it
- In-house
- Length
- 1:32
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1:18I feel like I'm gonna have a heart attack, like, actually.
- Hook
- Split screen · “I feel like I'm gonna have a heart attack, like, actually.”
- Goal
- More sales + Seasonal promotion + Increase awareness + Hard Promotion + Show our proof of success
- Who made it
- In-house
- Length
- 1:18
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1:48People think it's fake, but it's not. I'm a real guy, I'm a
- Hook
- "Stop doing this" · “People think it's fake, but it's not. I'm a real guy, I'm a”
- Goal
- More sales + Seasonal promotion + Hard Promotion + Show our proof of success
- Who made it
- In-house
- Length
- 1:48
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What @wealthsimple leans on
- Formats
- Someone else filming 2/5Another person carries the phone and follows the actionPhone on a stand 2/5The phone stays put on a tripod or a shelfHands only, showing the work 1/5Hands making, pouring or fixing, no faceVlog 1/5Your day, filmed on the phone in your handTalking to camera 1/5One person talks straight into a phone that doesn't move
- Hooks
- Just room sound 2/5Room noise or ASMR, no talking, no musicProduct held to camera 1/5The product held up closeSplit screen 1/5The frame split with a second, unrelated video"Stop doing this" 1/5Takes common advice and turns it overFace up close 1/5A face fills the frame, talking to you
- CTAs & Mechanics
- Makes you wait for the answer 3/5Holds back the answer so you keep watching"This is so me" 1/5An everyday moment people tag their friends in
- Elements
- A title on screen 4/5Titles, headlines, step numbers and name labelsPlain captions 3/5Whole caption lines, the usual kindLogo in the corner 1/5A logo or handle sitting in the cornerWord-by-word captions 1/5Captions that pop in word by word as they talk
- Voice
- A real conversation 3/5People really talking, recorded on the spot
- Goals
- In-house 5/5Made by the business: its team, its staff, its customers' storiesMore sales 4/5Posts that sell: a price, an offer, the thing itselfSeasonal promotion 4/5Offers with a deadline: this weekend, this season, while it lastsHard Promotion 4/5Sells outright: a price, a deal, join now, book todayIncrease awareness 2/5Posts that make people know you and like you, nothing to buyShow our proof of success 2/5Results, credentials and know-how, with nothing to buyLifestyle & Culture 1/5Your people and your world, so viewers feel part of itA customer's story 1/5A customer on why they come and what changed