Welcome! Oh, I love it.
- Hook
- “Welcome! Oh, I love it.”
- Goal
- More sales + Seasonal promotion + Increase awareness + Hard Promotion
- Who made it
- In-house
- Length
- 0:16
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Zillow
@zillow · 113K subscribers
Real EstateEvery business filed under Real EstateApp or softwareEvery business filed under App or softwareUSEvery business filed under US
180 posts in the last 12 months, median 1.6K views
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- 0:16
0:31Is she still up?
- Hook
- Teases a secret · “Is she still up?”
- Goal
- More sales + Seasonal promotion + Increase awareness + Hard Promotion
- Who made it
- In-house
- Length
- 0:31
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0:31Hey honey, what do you think of this house?
- Hook
- Drops you mid-conversation · “Hey honey, what do you think of this house?”
- Goal
- Increase awareness
- Who made it
- In-house
- Length
- 0:31
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0:16Is she still up? No.
- Hook
- Drops you mid-conversation · “Is she still up? No.”
- Goal
- Increase awareness → Our app
- Who made it
- In-house
- Length
- 0:16
Join for free to saveCopy a prompt that writes a Short like this one
0:16Hey honey, what do you think of this house?
- Hook
- Teases a secret · “Hey honey, what do you think of this house?”
- Goal
- Increase awareness
- Who made it
- In-house
- Length
- 0:16
Join for free to saveCopy a prompt that writes a Short like this one
What @zillow leans on
- Formats
- Phone on a stand 5/5The phone stays put on a tripod or a shelfTalking to camera 1/5One person talks straight into a phone that doesn't move
- Hooks
- Your logo 5/5The brand's logo is the thing that stands outTeases a secret 2/5Promises inside knowledge and holds it backDrops you mid-conversation 2/5You land in a talk already going, no setupFace up close 1/5A face fills the frame, talking to youAlready mid-action 1/5It starts in the middle of doing something
- CTAs & Mechanics
- "This is so me" 3/5An everyday moment people tag their friends in
- Elements
- A title on screen 5/5Titles, headlines, step numbers and name labelsLogo in the corner 5/5A logo or handle sitting in the cornerPlain captions 4/5Whole caption lines, the usual kindHighlighted words 1/5Key words picked out in colour
- Voice
- A real conversation 5/5People really talking, recorded on the spot
- Goals
- Increase awareness 5/5Posts that make people know you and like you, nothing to buyIn-house 5/5Made by the business: its team, its staff, its customers' storiesMore sales 2/5Posts that sell: a price, an offer, the thing itselfSeasonal promotion 2/5Offers with a deadline: this weekend, this season, while it lastsHard Promotion 2/5Sells outright: a price, a deal, join now, book todayOur app 1/5Download it, book through it, try a feature