Nothing

Nothing CEO ROASTS CMF "Foldable Phone"

Views

9.5M · as of Oct 23, 2026

Hook

Ambient & ASMR · “Nothing CEO ROASTS CMF "Foldable Phone"”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:48

Views

6.2M · as of Oct 23, 2026

Hook

Ambient & ASMR

Goal

Authority

Made by

In-House

Length

0:10

So if I'm ever on a phone call or recording a video,

Views

4.6M · as of Oct 23, 2026

Hook

Ambient & ASMR · “So if I'm ever on a phone call or recording a video,”

Goal

Authority

Made by

In-House

Length

0:29

Nothing CEO Reacts to Linus' Headphone (1) Review!

Views

4.1M · as of Oct 23, 2026

Hook

Ambient & ASMR · “Nothing CEO Reacts to Linus' Headphone (1) Review!”

Goal

Authority

Made by

In-House

Length

0:27

JerryRigEverything Wrecks the Phone (3a)!

Views

3.4M · as of Oct 23, 2026

Hook

Stat Drop · “JerryRigEverything Wrecks the Phone (3a)!”

Goal

Authority

Length

0:45

Carl, CEO, who just basically says like, we're just not going to do a flagship this year.

Views

3.3M · as of Oct 23, 2026

Hook

Stat Drop · “Carl, CEO, who just basically says like, we're just not going to do a flagship this year.”

Goal

Authority

Made by

In-House

Length

0:45

Nothing CEO Reviews scrapped "Essential Phone"

Views

2.2M · as of Oct 23, 2026

Hook

Question · “Nothing CEO Reviews scrapped "Essential Phone"”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:23

Nothing CEO Reacts to Mrwhosetheboss' OS Review I do think that Nothing OS is one of the best

Views

1.6M · as of Oct 23, 2026

Hook

Stat Drop · “Nothing CEO Reacts to Mrwhosetheboss' OS Review I do think that Nothing OS is one of the best”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

1:07

You've probably seen JerryRig trying to bend our phones into oblivion, right?

Views

1.2M · as of Oct 23, 2026

Hook

Stat Drop · “You've probably seen JerryRig trying to bend our phones into oblivion, right?”

Goal

Value + Brand Campaign

Made by

In-House

Length

0:26

Mrwhosetheboss Reacts to His Custom Nothing Phone! Oooo!

Views

818.1K · as of Oct 23, 2026

Hook

Split Screen · “Mrwhosetheboss Reacts to His Custom Nothing Phone! Oooo!”

Goal

Authority + Series Retention

Made by

In-House

Length

0:34

We've got this metal aluminum body which gives us the chance to make something thinner.

Views

794.5K · as of Oct 23, 2026

Hook

Flat Premise · “We've got this metal aluminum body which gives us the chance to make something thinner.”

Goal

Series Retention

Made by

In-House

Length

0:22

Nothing CEO Reacts to Phone (4a) Vs Phone (3) Design

Views

635.2K · as of Oct 23, 2026

Hook

Ambient & ASMR · “Nothing CEO Reacts to Phone (4a) Vs Phone (3) Design”

Goal

Brand Campaign

Made by

In-House

Length

0:31

my only real complaint is the wallpapers every single one of them

Views

596.6K · as of Oct 23, 2026

Hook

Breaking News · “my only real complaint is the wallpapers every single one of them”

Goal

Brand Campaign

Length

0:27

Inspiration comes from kind of everywhere.

Views

493K · as of Oct 23, 2026

Hook

Withheld Secret · “Inspiration comes from kind of everywhere.”

Goal

Authority + Series Retention

Made by

In-House

Length

0:39

Did Nothing Get Lazy Shipping Accessories?!

Views

451.2K · as of Oct 23, 2026

Hook

Stop Doing X · “Did Nothing Get Lazy Shipping Accessories?!”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

0:21

The glyph interface on the (4a) is six white LEDs,

Views

439.8K · as of Oct 23, 2026

Hook

Flat Premise · “The glyph interface on the (4a) is six white LEDs,”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

0:43

Height: 0.00391 Radius: 0.01257

Views

436.6K · as of Oct 23, 2026

Hook

Ambient & ASMR · “Height: 0.00391 Radius: 0.01257”

Goal

Series Retention

Made by

In-House

Length

0:30

I think it's kind of ugly. Really?! Yeah...

Views

399K · as of Oct 23, 2026

Hook

Stop Doing X · “I think it's kind of ugly. Really?! Yeah...”

Goal

Brand Campaign

Made by

In-House

Length

0:24

Views

391.6K · as of Oct 23, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

In-House

Length

0:25

Views

150.4K · as of Oct 23, 2026

Hook

Ambient & ASMR

Goal

Value

Made by

In-House

Length

0:08

Views

95K · as of Oct 23, 2026

Hook

Ambient & ASMR

Goal

Value + Series Retention

Made by

In-House

Length

0:21

How Headphone (1) Pro Was Drop Tested all of our headphones have this like system drop test

Views

91.3K · as of Oct 23, 2026

Hook

Flat Premise · “How Headphone (1) Pro Was Drop Tested all of our headphones have this like system drop test”

Goal

Value + Authority

Made by

In-House

Length

0:23

Views

85.7K · as of Oct 23, 2026

Hook

Ambient & ASMR

Goal

Value

Made by

In-House

Length

0:09

To maximise on desk space, we'll be using this 3D printed laptop stand.

Views

36.1K · as of Oct 23, 2026

Hook

Flat Premise · “To maximise on desk space, we'll be using this 3D printed laptop stand.”

Goal

Brand Seeding

Length

0:40

Views

35.3K · as of Oct 23, 2026

Hook

Music Only

Goal

Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:14

Views

32.7K · as of Oct 23, 2026

Hook

Music Only

Goal

Off-Platform Traffic

Made by

In-House

Length

0:15

How We Stress Test Our Nothing Phones!

Views

27.9K · as of Oct 23, 2026

Hook

Payoff Promise · “How We Stress Test Our Nothing Phones!”

Goal

Off-Platform Traffic

Ask

Watch Next

Made by

In-House

Length

0:23

When I pole, I wear Nothing (R). All poles are not made equally.

Views

26.5K · as of Oct 23, 2026

Hook

Withheld Secret · “When I pole, I wear Nothing (R). All poles are not made equally.”

Goal

Lifestyle & Culture + Off-Platform Traffic

Made by

In-House

Length

0:22

Kevin Parker of Tame Impala fame built this

Views

22.2K · as of Oct 23, 2026

Hook

Stat Drop · “Kevin Parker of Tame Impala fame built this”

Goal

Lifestyle & Culture + Off-Platform Traffic

Ask

Watch Next

Made by

In-House

Length

0:20

tell me how this place was birthed

Views

16.7K · as of Oct 23, 2026

Hook

Question · “tell me how this place was birthed”

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:36