Everyone is loving this 3-seat Trove sofa,
- Hook
- Just says what it is · “Everyone is loving this 3-seat Trove sofa,”
- Goal
- More leads + Send them to our site
- Length
- 0:47
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Kmart Australia
@kmartaustralia · 25K subscribers
home.decorRetailEvery business filed under RetailLocal venueEvery business filed under Local venueAustraliaEvery business filed under Australia
110 posts in the last 12 months, median 2.1K views
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- 0:47
0:44Setup & packdown the viral Kmart beach shelter with me
- Hook
- Split screen · “Setup & packdown the viral Kmart beach shelter with me”
- Goal
- Increase awareness + Teach something useful + Lifestyle & Culture
- Length
- 0:44
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0:17This MP3 player from Kmart is giving nostalgia
- Hook
- Just says what it is · “This MP3 player from Kmart is giving nostalgia”
- Goal
- More sales + Seasonal promotion + Hard Promotion
- Length
- 0:17
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What @kmartaustralia leans on
- Categories
- Home & Interiors 1/3The home as project and stageRelationships & Self 1/3How to live and relate — dating and relationship coaching, motivation, mindset and mental-health adviceSelf-Improvement 1/3Mindset and behaviour advice — motivational and psychology listicles, mental-health psychoeducation, discipline and habit coaching, including parenting-behaviour clips — not dating adviceTech & AI 1/3Devices, software, and the industry around them
- Formats
- Phone on a stand 2/3The phone stays put on a tripod or a shelfVlog 1/3Your day, filmed on the phone in your handHands only, showing the work 1/3Hands making, pouring or fixing, no faceHolding the phone, facing me 1/3Someone holds the phone out and talks to it
- Hooks
- Just says what it is 2/3Plainly says what the video is aboutFace up close 1/3A face fills the frame, talking to youYour logo 1/3The brand's logo is the thing that stands outSplit screen 1/3The frame split with a second, unrelated videoEmoji and stickers 1/3Emoji, stickers or cut-outs pasted onProduct held to camera 1/3The product held up close
- CTAs & Mechanics
- "This is so me" 1/3An everyday moment people tag their friends in
- Elements
- Logo in the corner 1/3A logo or handle sitting in the cornerPlain captions 1/3Whole caption lines, the usual kindLabels naming things 1/3Text naming each step, item or ingredientHighlighted words 1/3Key words picked out in colourA title on screen 1/3Titles, headlines, step numbers and name labels
- Voice
- One person narrating 2/3One voice tells it, on camera or over the topA real conversation 1/3People really talking, recorded on the spot
- Goals
- More leads 1/3Posts that get people to message, sign up or tap throughSend them to our site 1/3Points people to your website, blog or newsletterIncrease awareness 1/3Posts that make people know you and like you, nothing to buyTeach something useful 1/3A tip or a how-to, with what you sell in the backgroundLifestyle & Culture 1/3Your people and your world, so viewers feel part of itMore sales 1/3Posts that sell: a price, an offer, the thing itselfSeasonal promotion 1/3Offers with a deadline: this weekend, this season, while it lastsHard Promotion 1/3Sells outright: a price, a deal, join now, book today