MasterClass

@masterclass · 1.7M subscribers

Education & ExplainersMembership or subscriptionUS

188 posts in the last 12 months, median 5.6K views

Showing 5 videos

  1. We'll take the middle of the rope and we're going to cut that with a pair of scissors like this.

    Hook
    Just says what it is · “We'll take the middle of the rope and we're going to cut that with a pair of scissors like this.”
    Goal
    More sales + Seasonal promotion + Hard Promotion + Show our proof of success
    What it asks
    Tap the link
    Who made it
    In-house
    Length
    1:20
    1:20
    MasterClass

  2. This technique my friend Snoop Dogg showed me.

    Hook
    Opens with a big number · “This technique my friend Snoop Dogg showed me.”
    Goal
    More sales + Seasonal promotion + Increase awareness + Hard Promotion + Lifestyle & Culture
    Who made it
    In-house
    Length
    0:28
    0:28
    MasterClass

  3. I actually don't wear any pads or anything in my shoes.

    Hook
    Admits something · “I actually don't wear any pads or anything in my shoes.”
    Goal
    More sales + Seasonal promotion + Hard Promotion + Content Series
    Who made it
    In-house
    Length
    1:00
    1:00
    MasterClass

  4. Kevin Durant had his head down, and I called him

    Hook
    Admits something · “Kevin Durant had his head down, and I called him”
    Goal
    More sales + Seasonal promotion + Hard Promotion
    Who made it
    In-house
    Length
    1:01
    1:01
    MasterClass

  5. There's an interesting moment in "Silence Of The Lambs," where Lecter makes fun of Clarice's accent.

    Hook
    Admits something · “There's an interesting moment in "Silence Of The Lambs," where Lecter makes fun of Clarice's accent.”
    Goal
    More sales + Seasonal promotion + Hard Promotion + Show our proof of success
    Who made it
    In-house
    Length
    0:41
    0:41
    MasterClass

What @masterclass leans on

Categories
Food & Beverage 1/5Relationships & Self 1/5Self-Improvement 1/5
Formats
Phone on a stand 4/5Hands only, showing the work 1/5Talking to camera 1/5
Hooks
Your logo 4/5Face up close 3/5Admits something 3/5Just says what it is 1/5Product held to camera 1/5Opens with a big number 1/5Already mid-action 1/5
CTAs & Mechanics
Makes you wait for the answer 2/5Tap the link 1/5Says something you'll argue with 1/5
Elements
Logo in the corner 5/5Plain captions 4/5Word-by-word captions 1/5
Voice
A real conversation 5/5
Goals
More sales 5/5Seasonal promotion 5/5Hard Promotion 5/5In-house 5/5Show our proof of success 2/5Increase awareness 1/5Lifestyle & Culture 1/5How to 1/5Content Series 1/5Meet the team 1/5