Redfin

@redfin · 91.4K subscribers

Real EstateApp or softwareUS

97 posts in the last 12 months, median 1.1K views

Showing 5 videos

  1. We're hiding a $1,000,000 home somewhere on Redfin

    Hook
    Just says what it is · “We're hiding a $1,000,000 home somewhere on Redfin”
    Goal
    More sales + Seasonal promotion + Hard Promotion → Our app
    Who made it
    In-house
    Length
    0:16
    0:16
    Redfin

  2. There's a $1,000,000 home hidden in Redfin's Big Game commercial.

    Hook
    “There's a $1,000,000 home hidden in Redfin's Big Game commercial.”
    Goal
    More sales + Seasonal promotion + Hard Promotion → Our app
    Who made it
    In-house
    Length
    0:15
    0:15
    Redfin

  3. It's a beautiful day in the neighborhood

    Hook
    Just music · “It's a beautiful day in the neighborhood”
    Goal
    Increase awareness + Lifestyle & Culture → Our app
    Who made it
    In-house
    Length
    0:31
    0:31
    Redfin

  4. Spring home buying season is upon us.

    Hook
    Says something absurd · “Spring home buying season is upon us.”
    Goal
    More sales + Seasonal promotion + Hard Promotion
    Who made it
    In-house
    Length
    1:04
    1:04
    Redfin

  5. Think every home for sale shows up on every real estate website? Not quite.

    Hook
    "Stop doing this" · “Think every home for sale shows up on every real estate website? Not quite.”
    Goal
    More leads + Send them to our site
    Who made it
    In-house
    Length
    1:35
    1:35
    Redfin

What @redfin leans on

Formats
Phone on a stand 2/5Map 1/5
Hooks
Already mid-action 2/5Just says what it is 1/5Just music 1/5Says something absurd 1/5"Stop doing this" 1/5Face up close 1/5
CTAs & Mechanics
Makes you wait for the answer 2/5Says something you'll argue with 1/5
Elements
A title on screen 4/5Logo in the corner 2/5Plain captions 2/5Word-by-word captions 1/5Labels naming things 1/5Zooms and cuts 1/5
Voice
One person narrating 4/5A real conversation 3/5
Goals
In-house 5/5More sales 3/5Seasonal promotion 3/5Hard Promotion 3/5Our app 3/5Increase awareness 1/5Lifestyle & Culture 1/5More leads 1/5Send them to our site 1/5