Pax & Beneficia

@paxandbeneficia · 10.7K subscribers

Food & BeverageRetailMembership or subscriptionLocal venueUS

65 posts in the last 12 months, median 9.4K views

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Showing 19 videos

Call me crazy, but there's only one right way to make an iced latte. Let me tell
Views
2.5M · as of Oct 20, 2026
Hook
Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”
Goal
Value + Authority
Made by
Staff
Length
0:31 · 5 cuts
2.5M views0:31
Series · 2 of 3
Pax & Beneficia· 2.5M views
Can I get an iced cappuccino please? · Why do baristas hate
Views
1.7M · as of Oct 20, 2026
Hook
Question · “Can I get an iced cappuccino please? · Why do baristas hate”
Goal
Brand Campaign + Lifestyle & Culture
Ask
Comment
Made by
Staff
Length
0:24 · 2 cuts
1.7M views0:24
Series · 5 of 6
Pax & Beneficia· 1.7M views
LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,
Views
774.7K · as of Oct 20, 2026
Hook
Flat Premise · “LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,”
Goal
Value + Authority
Made by
Staff
Length
0:47 · 8 cuts
774.7K views0:47
Series · 10 of 12
Pax & Beneficia· 774.7K views
YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.
Views
119.8K · as of Oct 20, 2026
Hook
Confession · “YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.”
Goal
Value + Authority
Length
0:48 · 6 cuts
119.8K views0:48
Series · 5 of 12
Pax & Beneficia· 119.8K views
If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.
Views
77K · as of Oct 20, 2026
Hook
Stat Drop · “If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.”
Goal
Value + Hard Promotion + Authority
Made by
Staff
Length
0:47 · 4 cuts
77K views0:47
Pax & Beneficia· 77K views
Here's how to pour horrible latte art in less than 60 seconds.
Views
59.1K · as of Oct 20, 2026
Hook
Absurd Premise · “Here's how to pour horrible latte art in less than 60 seconds.”
Goal
Value + Brand Campaign + Authority
Made by
Staff
Length
0:36 · 6 cuts
59.1K views0:36
Series · 1 of 3
Pax & Beneficia· 59.1K views
If you aren't impressed with your at-home coffee, these are three reasons why.
Views
43.6K · as of Oct 20, 2026
Hook
Face First · “If you aren't impressed with your at-home coffee, these are three reasons why.”
Goal
Lifestyle & Culture + Authority
Made by
Staff
Length
0:45 · 7 cuts
43.6K views0:45
Series · 2 of 3
Pax & Beneficia· 43.6K views
Here are three tips from a barista that you should know at home. One,
Views
38.7K · as of Oct 20, 2026
Hook
Product In Hand · “Here are three tips from a barista that you should know at home. One,”
Goal
Value + Lifestyle & Culture + Authority
Ask
Do It Now
Made by
Staff
Length
0:48 · 9 cuts
38.7K views0:48
Series · 1 of 3
Pax & Beneficia· 38.7K views
Hey Moed, what's up? Sorry, traffic sucked.
Views
27K · as of Oct 20, 2026
Hook
Motion Cold-Open · “Hey Moed, what's up? Sorry, traffic sucked.”
Goal
Value + Lifestyle & Culture
Made by
Staff
Length
1:18 · 3 cuts
27K views1:18
Series · 6 of 6
Pax & Beneficia· 27K views
This is the only way to make a perfect latte. Use syrups
Views
20.9K · as of Oct 20, 2026
Hook
Payoff Promise · “This is the only way to make a perfect latte. Use syrups”
Goal
Value + Hard Promotion + Authority
Made by
Staff
Length
0:26 · 4 cuts
20.9K views0:26
Pax & Beneficia· 20.9K views
This is everything I do to make the best espresso at home.
Views
19.4K · as of Oct 20, 2026
Hook
Product In Hand · “This is everything I do to make the best espresso at home.”
Goal
Value + Lifestyle & Culture + Authority
Made by
Staff
Length
0:35 · 8 cuts
19.4K views0:35
Series · 3 of 3
Pax & Beneficia· 19.4K views
THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.
Views
9.8K · as of Oct 20, 2026
Hook
Payoff Promise · “THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.”
Goal
Value + Hard Promotion
Ask
Link
Made by
Staff
Length
0:41 · 6 cuts
9.8K views0:41
Series · 6 of 8
Pax & Beneficia· 9.8K views
HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?
Views
9.5K · as of Oct 20, 2026
Hook
Question · “HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?”
Goal
Value + Hard Promotion + Authority
Made by
Staff
Length
1:02 · 10 cuts
9.5K views1:02
Pax & Beneficia· 9.5K views
Don't buy ceremonial grade if you're looking for good matcha. Ceremonial grade is...
Views
9.1K · as of Oct 20, 2026
Hook
Breaking News · “Don't buy ceremonial grade if you're looking for good matcha. Ceremonial grade is...”
Goal
Value + Hard Promotion + Authority
Made by
Staff
Length
0:43 · 8 cuts
9.1K views0:43
Series · 3 of 5
Pax & Beneficia· 9.1K views
Day one of trying new drinks until we find our monthly drink. Sierra, the end of the minute,
Views
6.1K · as of Oct 20, 2026
Hook
Face First · “Day one of trying new drinks until we find our monthly drink. Sierra, the end of the minute,”
Goal
Brand Campaign + Lifestyle & Culture + Series Retention
Made by
Staff
Length
0:29 · 6 cuts
6.1K views0:29
Series · 1 of 6
Pax & Beneficia· 6.1K views
I replaced dark roasts with light roasts and here's why.
Views
6.1K · as of Oct 20, 2026
Hook
Confession · “I replaced dark roasts with light roasts and here's why.”
Goal
Value + Off-Platform Traffic + Authority
Made by
Staff
Length
0:34 · 5 cuts
6.1K views0:34
Series · 4 of 12
Pax & Beneficia· 6.1K views
Can I get a hot chocolate but cold? · Yeah, absolutely.
Views
5.8K · as of Oct 20, 2026
Hook
Withheld Secret · “Can I get a hot chocolate but cold? · Yeah, absolutely.”
Goal
Hard Promotion + Brand Campaign + Lifestyle & Culture
Ask
Do It Now
Made by
Staff
Length
0:38 · 3 cuts
5.8K views0:38
Series · 2 of 6
Pax & Beneficia· 5.8K views
Day one of trying new drinks until we get our monthly drink of December. Sierra,
Views
3.9K · as of Oct 20, 2026
Hook
Flat Premise · “Day one of trying new drinks until we get our monthly drink of December. Sierra,”
Goal
Lifestyle & Culture + Series Retention
Ask
Watch Next
Made by
Staff
Length
0:38 · 4 cuts
3.9K views0:38
Pax & Beneficia· 3.9K views
"Strawberry Fields" over "PAX & BENEFICIA" (OCR also catches a garbled "austery" at 1.5s)
Views
3.3K · as of Oct 20, 2026
Hook
Text-Carried · “"Strawberry Fields" over "PAX & BENEFICIA" (OCR also catches a garbled "austery" at 1.5s)”
Goal
Brand Campaign
Made by
In-House
Length
0:35 · 10 cuts
3.3K views0:35
Pax & Beneficia· 3.3K views